![\"statistics](\"https://mercurylabsmarketing.com/wp-content/uploads/2024/11/statistics-about-lead-source.png\")
Leads are the lifeline of a company. Without leads, a company won’t have any clients. Without clients, there are no profits. Without profits, a company has no reason for being. In other words, without leads, you’re dead.
\n\n\n\nAs much as leads are essential, lead generation, on the other hand, is the most challenging position anyone can have in a B2B marketing company. Ask any lead generation guy, and it won’t be surprising to find out that he has a bad case of an ulcer. In such a very stressful position, who wouldn’t develop such kind of pain?
\n\n\n\n“Well, the Internet surely has a lot of information about that,” you say.
\n\n\n\nWe say, “Yes there’s a lot of so-called information about lead generation on the Internet, but most of them are full of BS.”
\n\n\n\nIf you don’t believe that, what do you think about the following advice?
\n\n\n\nIf you have been in B2B marketing for quite some time, you know that these do not work at all. Does it mean we ditch social media altogether? Of course not. If you use social media in your lead generation activities, be sure to use it strategically.
\n\n\n\nBefore we delve into that deeper, however, here are two facts about B2B lead generation for you.
\n\n\n\nRelated: The 4 Main Lead Generation Goals: What Has Changed & How to Reach Them
\n\n\n\nHubspot created a chart to show where the leads come from, and it’s not surprising to see different channels, such as social media, PPC, and advertising, as part of the list. What’s surprising, however, is that the most significant source of those leads come from “Others.”
\n\n\n\nWhere did that “Others” come from?
\n\n\n\nNo one really knows.
\n\n\n\nThe information only shows that as B2B marketers, we should stop looking for the pot of gold leads. Instead, you have to understand that lead generation is a combination of different activities and behaviors that work but cannot be quantified. In other words, it is a mashup of various interactions, efforts, and activities you have made along the way.
\n\n\n\nOkay, so the statement might sound so harsh.
\n\n\n\nTwitter works but not in the way most B2B marketers expect compared to other lead sources. Different data gathered by various groups showed that many marketers use social media, but they yield the lowest lead sources.
\n\n\n\nPlacester compiled lead generation data and showed that among the social media channels, Twitter is at the bottom and LinkedIn is at the top as the strongest source in B2B lead generation.
\n\n\n\nHere’s the harsh reality: social media is an ineffective source of leads. However, it doesn’t mean you cannot use them anymore.
\n\n\n\nHere are some tips on how to get the most out of social media for your lead generation:
\n\n\n\nPeople love gifts is an understatement. The present becomes more meaningful to the recipient if it solves a need the person is looking for. With that in mind, boost your lead generation efforts by giving away free stuff, in which case tools that will help your target audience.
\n\n\n\nIt is simple, too:
\n\n\n\nIt might be one of the oldest tricks in the book but it still as effective as before. What are these tools? Here’s a guide:
\n\n\n\nMarketing automation is popular among digital marketers nowadays; however, only a few understand it full well.
\n\n\n\nAutomation primarily uses software so you can deliver the most relevant content to each of your target audience. By doing so, you have a higher probability of converting your target audience. Aside from that, you save time by reducing time-consuming marketing tasks that occur repeatedly. All you need to do is input what you want result you want to see.
\n\n\n\nMarketing automation allows you to track the buying and social media behavior of your target audience. Once you identify those leads, you nurture them by sending them targeted content. You smoothly guide them through the marketing funnel with the help of the software.
\n\n\n\nJust a word of caution
The term “marketing automation” often misleads many marketers into thinking that because it is automated, everything will be a breeze. On the contrary, it is quite complicated because it requires a setup process for it to become a success.
Related: 10 Scary Marketing Automation Fails and How to Avoid Them
\n\n\n\nNo matter what kind of B2B lead generation strategy you might have, it will require much hard work. Take note of methods that work and keep an eye on new tactics.
\n","protected":false},"excerpt":{"rendered":"Let’s revisit the basics of B2B lead generation and compare what tactics or channels give you the best results (and the ones that do not).
\n","protected":false},"author":9,"featured_media":69502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[78],"class_list":["post-26469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-b2b-lead-generation"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[24917],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"\n