Oh, the email subject line! So tiny and minuscule compared to the rest of the message that\u2019s waiting for your intended recipient on their inbox, but still one of the most important things that you cannot get wrong. The subject line is the first thing that your recipient sees and in a way has to be a tool for conversion.
\n\n\n\nWe\u2019ve all been victims of two extremes; it\u2019s either we forget the importance of email subject lines or the paranoia kicks in, and we treat email subject lines almost as if they were landing pages on their own.
\n\n\n\nThe trick is trying to get a mix of both worlds, naturally making subject lines that are convincing enough for people to click them. It doesn\u2019t take so long to do if you really think about it.
\n\n\n\n\n\n\n\n
Believe it or not, according to a study, 47 percent of people decide to open an email due to the email subject line. This means that your click-through rate is also highly dependent on the email subject like that you choose to use.
\n\n\n\nThe email subject line is also the first impression that your intended recipient gets from your message, and in digital marketing, first impressions actually count.
\n\n\n\nRelated: The Only Guide to Email Marketing Analytics You\u2019ll Ever Need
\n\n\n\n\n\n\n\n
There are a few general rules that remain true when it comes to writing out email subject lines and they really make sense for people to follow.
\n\n\n\nAlmost all of us, digital marketers included, scan our inboxes quickly and due to this, we cannot afford to let our emails be left out because we decided to use convoluted language. If you\u2019re informing, make sure the email is summed up by the subject, if it\u2019s a funny anecdote, make sure that people get it in less than ten words. Your aim is to offer the benefit at the onset of the scan through.
\n\n\n\nRelated: 5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]
\n\n\n\nThis brings about an air of honesty and people like that. It also opens the doors for you to get creative. Instead of a generic ‘thank you’ message for signing up for your services, make sure you give them a preview of what\u2019s to come. What sounds better,
\n\n\n\n\u201cThank you for joining the XYZ service\u201d or \u201cNow it\u2019s time for us to start converting\u201d?
\n\n\n\nWe have so many customer relationship management tools and hacks that can make adding a personal touch to your subjects automated. Mention their first name, their position, or their company.
\n\n\n\nHowever, there is still the small danger that you might go overboard with this and appear creepy. You want to feel special that you\u2019ve called them out, you don\u2019t want to come off as a stalker.
\n\n\n\nWe are all too familiar with CTAs, and that\u2019s exactly what an email subject line is, it\u2019s a call to action that is embedded in the \u201cpreview\u201d of the email. Make sure that the even the first words that you use are verbs that are action-oriented. This makes all the difference.
\n\n\n\nRelated: 4 Email Closing Lines That Close Deals (Backed by Concrete Results)
\n\n\n\nDo you want to spice things up a bit? Put something funny in the subject line. Now and then we come across an email in our inbox that we can describe as punny and this always helps brighten up someone\u2019s day.
\n\n\n\nThere are some words \u2013 such as \u201cfree\u201d \u2013 that can send your email directly to a spam folder on some email servers and thus, hurt your email deliverability rates in the future. So make sure you avoid using words such as these.
\n\n\n\nAlso, make sure that you do not make any false promises on your subjects. Sometimes we\u2019re tempted to use a little \u201cclick-baiting\u201d when it comes to composing our emails, but we can assure you that it will do you more harm than good.
\n\n\n\nOther general rules are:
\n\n\n\nRelated: Dissecting the World\u2019s First Spam Email: 5 Timeless Lessons We Learned
\n\n\n\nYou can always follow you your email subject lines with some engaging preview text from the email correspondence itself; this will in turn support whatever cool and catchy email subject line you choose to use.
\n\n\n\nRemember also to segment your sender lists and use different subjects for the different segments that you have. You can take this up a notch further by making sure that you perform split tests (A/B testing) on a sample of your mailing lists before you send everyone an email using the desired subject line.
\n\n\n\n\n\n\n\n
So there you have it. Hopefully, by following some of our simple rules, you can improve your click-through rates and of course your conversions. Happy emailing!
\n","protected":false},"excerpt":{"rendered":"Learn about the simple rules of composing email subject lines that will improve your open rates, CTR/CTOR, and of course, your conversions.
\n","protected":false},"author":9,"featured_media":26160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[1067],"tags":[238,1953],"class_list":["post-26159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-subject-lines"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[20688],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"\n