![\"\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2024/11/Stats-about-B2B-Marketers.png\")
Email remains the Swiss Army knife of B2B Marketing.
\n\n\n\nIt does a lot of things,
and it does them really well.
But email\u2019s performance is only as good as your goals.
\n\n\n\nLet\u2019s understand the
5 essential B2B email marketing goals,
and learn why you need to focus on each of them.
Emails are ideal for starting relationships with potential customers.
\n\n\n\nThey enable personalized touches at scale.
\n\n\n\nThat\u2019s why 13% of B2B leads come from this channel.
\n\n\n\nRelated: A B2B Guide to Winning New Customers and Repeat Business [INFOGRAPHIC]
\n\n\n\nEmails play a key role in keeping leads engaged throughout the sales cycle.
\n\n\n\nThey help deliver compelling content at each stage of the sales process.
\n\n\n\n51% of B2B marketers personalize lead nurturing through email segmentation.
\n\n\n\nRelated: Value Your Leads: Lead Nurturing Best Practices to Boost Conversion
\n\n\n\nEmails provide a personalized way to automatically respond to lead activity.
\n\n\n\nThey make your entire marketing automation process run smoothly.
\n\n\n\nB2B marketers who implement email automation boost their sales pipeline by 10%.
\n\n\n\nEmails work well at promoting free trials, discounts, and special offers.
\n\n\n\nThey let you match relevant offers with an interested audience, boosting conversions.
\n\n\n\nIn fact, 66% of online purchases resulted from an email.
\n\n\n\nRelated: Marketing and Transactional Emails: How to Leverage Both [VIDEO]
\n\n\n\nEmails can help sales reps close deals and encourage repeat purchase.
\n\n\n\nBy providing reps with an extra layer of touchpoints, emails shorten the sales process.
\n\n\n\n\n\n\n\n\nBetween 31% to 59% of B2B marketers believe emails have the biggest impact on revenues.
\n
Now that you know which goals to focus on, keep in mind that…
a goal without a plan is only a wish.
Related: 4 Email Closing Lines That Close Deals (Backed by Concrete Results)
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