{"id":25486,"date":"2018-05-15T20:00:24","date_gmt":"2018-05-15T12:00:24","guid":{"rendered":"https://mercurylabsmarketing.com/?p=25486"},"modified":"2024-02-28T07:31:04","modified_gmt":"2024-02-28T12:31:04","slug":"new-callbox-site-feature-brings-key-b2b-industries-sharper-focus","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/news-and-updates/new-callbox-site-feature-brings-key-b2b-industries-sharper-focus/","title":{"rendered":"New Mercury Labs Site Feature Brings Key B2B Industries into Sharper Focus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><b>The \u2018My Industry Insights\u2019 tool combines information drawn from past campaigns and data pulled from Mercury Labs\u2019s proprietary marketing database to let site visitors accurately size up their target verticals.</b></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Mercury Labs team recently launched a new feature on its website called \u2018My Industry Insights\u2019, an interactive tool that helps users gauge and explore the targeted marketing potential for their industry. Released as a follow-up to Mercury Labs\u2019s </span><a href=\"https://mercurylabsmarketing.com/data-list-by-country/?utm_source=aaILnam\"><span style=\"font-weight: 400;\">data preview tool</span></a><span style=\"font-weight: 400;\"> unveiled in March, My Industry Insights adds to the company\u2019s growing suite of capabilities tailored for data-driven B2B marketers.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With the newly-deployed tool, a user gains insights on the size and composition of the potential audience they can reach. My Industry Insights analyzes campaign results of companies identical to the user\u2019s organization. It then applies this information to identify the most relevant decision makers from Mercury Labs\u2019s massive in-house database, so that site visitors can learn about:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How many relevant and interested decision makers they can connect with</strong></li>\n\n\n\n<li><strong>The top industries and verticals where opportunities tend to come from</strong></li>\n\n\n\n<li><strong>Mercury Labs clients that belong to the site visitor\u2019s industry</strong></li>\n\n\n\n<li><strong>Some notable leads and appointments Mercury Labs handed off to these clients</strong></li>\n\n\n\n<li><strong>How many qualified appointments Mercury Labs has delivered so far for clients in the specified industry</strong></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Users can quickly access all these stats on the My Industry Insights page by choosing their industry from a drop-down menu. Information on the most relevant verticals and their corresponding record counts are available under the \u201cCommon Target Industries\u201d section. Details on identical clients and notable appointments are displayed in the \u201cOur Clients\u2026\u201d and \u201cWe Got Our Clients to Meet\u2026\u201d sections.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The team wants B2B marketers to leverage My Industry Insights in order to make informed decisions about working with Mercury Labs. The Mercury Labs team believes it\u2019s not a matter of telling potential customers about the company\u2019s capabilities; it\u2019s all about showing what they can achieve with a Mercury Labs campaign.</span></p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Try out our new My Industry Insights Tool</strong></p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https://mercurylabsmarketing.com/my-industry-insights/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"144\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2018/05/Try-out-the-My-Industry-Insights-Tool-1.png\" alt=\"Try out our new 'My Industry Insights' Tool\" class=\"wp-image-25512\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/05/Try-out-the-My-Industry-Insights-Tool-1.png 530w, 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