Examine your wallet right now, and you\u2019ll probably find at least one business card hiding within its folds. Even though your business card measures a mere 2 by 3.5 inches (5 by 9 cm), it remains a powerful marketing tool you can use to create new sales for your company. Improve its effectiveness in several ways.
\n\n\n\nFor your business card to do its job, people should connect it with your brand. Prioritize consistency when you include colors and other brand elements from your company\u2019s website, letterhead, and other marketing materials.
\n\n\n\nDozens of online sources offer business cards, however, you want to stand out. Check out your competitor\u2019s business cards, and hire a graphic designer to create one that\u2019s totally unique.
\n\n\n\nAdvertise your story on your business card. The fact that your gluten-free cupcakes earned a taste test award or that you\u2019re a small business tax expert helps you stand out from your competition.
\n\n\n\nOne side of your business card will include your logo and contact information. Instead of leaving the other side blank, though, include relevant information that\u2019s useful for your customers and clients, such as:
\n\n\n\nTo ensure your business card gets used, give it a secondary purpose. People are more likely to keep your card if it also serves as a bookmark, magnet, sticker, scratch card, event ticket, or other mementos.
\n\n\n\nAs you hand out your business cards, you may wonder if they make a difference. Add a QR code to your cards so you can track how often potential customers check out your company\u2019s website. Use the data to tweak your business card design.
\n\n\n\nThe people who receive your business card will need a way to get in touch with you. If possible, include your email address, phone number, website, social media details, and physical address if you operate a brick-and-mortar location. Otherwise, include the website address or video channel where customers can find additional ways to contact you.
\n\n\n\nWhile you could cross out old information on your business cards, that look is unprofessional. Order updated cards when your contact information or other business details change.
\n\n\n\nYour business cards can\u2019t work for you unless you carry them with you at all times. Then, you can give cards to prospective customers, your taxi driver, or any potential customer you meet throughout the week. For added convenience, many professionals now carry digital versions of their cards, like Uniqode\u2019s business card, which allow instant sharing via QR codes, links, or even NFC taps\u2014ideal for events, meetups, or chance encounters when you\u2019ve run out of physical cards.
\n\n\n\nWhen you pay bills, mail invoices, and ship packages for your business, drop a business card into each envelope or shipment. This strategy gives your customers another reminder to contact you.
\n\n\n\nIn grocery stores, restaurants, and businesses around town, you may find dozens of community bulletin boards. Post a few cards on each board to share your company with people in your community.
\n\n\n\nCalendar, memo, and productivity apps help your customers record appointments, but you can also include a reminder on your business cards. After scheduling an appointment with your client, write the appointment date, time, and location on the back of the card. Your customer can then place the card on their refrigerator or clip it to their desk calendar where they\u2019ll have your contact information within easy reach at all times.
\n\n\n\nAs a business owner, you know many other professionals who work in non-competing but related industries. Partner with these professionals and distribute each other\u2019s cards to prospective customers.
\n\n\n\nAll the employees in your company play a role in boosting exposure and sales. Give them personalized business cards to hand out everywhere they go. To improve ROI, challenge employees to come up with creative distribution ideas.
\n\n\n\nPurchase a plain, fancy, or branded metal business card case to protect your advertising tools. Remember that a wrinkled or torn card sends the wrong message to customers.
\n\n\n\nWith your business cards, you can effectively market your company. Use these ways to maximize your business cards and boost sales.
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