{"id":24970,"date":"2018-04-23T20:00:46","date_gmt":"2018-04-23T12:00:46","guid":{"rendered":"https://mercurylabsmarketing.com/?p=24970"},"modified":"2026-04-01T08:38:08","modified_gmt":"2026-04-01T12:38:08","slug":"marketing-and-transactional-emails-leverage-both-video","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/marketing-and-transactional-emails-leverage-both-video/","title":{"rendered":"Marketing and Transactional Emails: How to Leverage Both [VIDEO]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><script src=\"https://fast.wistia.com/embed/medias/1imngac3ez.jsonp\" async=\"\"></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"></script></p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_1imngac3ez videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<figure><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https://fast.wistia.com/embed/medias/1imngac3ez/swatch\" alt=\"\"></figure><div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"></div>\n</div>\n</div>\n</div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The inbox is a crowded place.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">An office employee gets 121 emails each day.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Half of incoming mails are spam.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Only 38% of emails in the inbox are useful.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>How do you make your emails rise above the noise?</strong></em></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">First, here\u2019s what\u2019s inside a typical inbox:</span></p>\n\n\n\n<style type=\"text/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jizsh6-dc2aff13d6188d151d145536ffc41962\">\n.avia-progress-bar-container.av-2jizsh6-dc2aff13d6188d151d145536ffc41962 .progress{\nheight:15px;\n}\n</style>\n\n<style type=\"text/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-2jizsh6-dc2aff13d6188d151d145536ffc41962\">\n#top .avia-progress-bar-container .avia-progress-bar.av-1xyqtyi-34cfc568364ceefe8713fa4e1e430f3a .bar{\nwidth:54%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-1m9vife-3488098e4711b7fc99684bcd98fe5626 .bar{\nwidth:28%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-1aa88ui-2e4f5ea3289daaf89539ad0abf158c88 .bar{\nwidth:18%;\n}\n</style>\n<div  class='avia-progress-bar-container av-2jizsh6-dc2aff13d6188d151d145536ffc41962 av-flat-bar av-animated-bar av-small-bar avia_animate_when_almost_visible  avia-builder-el-0  avia-builder-el-no-sibling '><div class='avia-progress-bar av-1xyqtyi-34cfc568364ceefe8713fa4e1e430f3a icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class=\"progressbar-icon\"><span class='progressbar-char avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ></span></div><div class='progressbar-title'>Promotional Emails</div></div><div class=\"progressbar-percent\" data-timer=\"2200\"><span class='av-bar-counter __av-single-number' data-number='54'>0</span>%</div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='54'></div></div></div></div><div class='avia-progress-bar av-1m9vife-3488098e4711b7fc99684bcd98fe5626 icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class=\"progressbar-icon\"><span class='progressbar-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue800' data-av_iconfont='entypo-fontello' ></span></div><div class='progressbar-title'>Transactional Emails</div></div><div class=\"progressbar-percent\" data-timer=\"2200\"><span class='av-bar-counter __av-single-number' data-number='28'>0</span>%</div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='28'></div></div></div></div><div class='avia-progress-bar av-1aa88ui-2e4f5ea3289daaf89539ad0abf158c88 icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class=\"progressbar-icon\"><span class='progressbar-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue800' data-av_iconfont='entypo-fontello' ></span></div><div class='progressbar-title'>Personal Emails</div></div><div class=\"progressbar-percent\" data-timer=\"2200\"><span class='av-bar-counter __av-single-number' data-number='18'>0</span>%</div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='18'></div></div></div></div></div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It\u2019s clear that to engage recipients, </span><span style=\"font-weight: 400;\"><br></span><span style=\"font-weight: 400;\">you need the right mix of marketing and transactional emails.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While these two types of emails serve different uses, </span><span style=\"font-weight: 400;\"><br></span><span style=\"font-weight: 400;\">combining both can boost marketing results through:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">More ways to connect with prospects and customers</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Deeper insight into prospect\u2019s interest and intent</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Extra opportunities for conversion</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here\u2019s how to integrate marketing and transactional emails:</span></p>\n\n\n\n<h3 class=\"wp-block-heading blog-section\" id=\"h-1-understand-the-difference\">#1 Understand the difference</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Marketing emails nurture leads, promote offers, and make a sale.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Transactional emails are sent to complete a process</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Marketing emails include: cold emails, newsletters, event invites, promos, etc.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Transactional emails include: welcome emails, order confirmations, account updates, etc.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/email-marketing/7-types-of-emails-your-business-should-send/?utm_source=aaILnam\">7 Types of Emails Your Business Should Send</a></p>\n\n\n\n<h3 class=\"wp-block-heading blog-section\" id=\"h-2-know-what-rules-apply\">#2 Know what rules apply</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Marketing emails must comply with applicable laws like the CAN-SPAM Act, CASL, GDPR, etc.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Transactional emails are mostly exempt from these legal standards.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">For example, marketing emails require a valid postal address, but transactional emails don\u2019t\u2019.</span></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading blog-section\" id=\"h-3-separate-them-properly\">#3 Separate them properly</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gmail suggests sending emails separately by purpose for <a href=\"https://mercurylabsmarketing.com/email-marketing/make-sure-cold-emails-make-inbox-video/?utm_source=aaILnam\">better deliverability</a>.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use different sending IP addresses for each type.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Avoid using the same domain for marketing and transactional emails.</span></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading blog-section\" id=\"h-4-let-the-two-types-complement-each-other\">#4 Let the two types complement each other</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Transactional emails typically fetch better engagement rates. Use them to:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Ask recipients to sign up for your newsletter and other marketing emails</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Get referrals and recommendations</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Carry out surveys and gather feedback</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Point recipients to relevant resources like whitepapers, guides, webinars, etc.</span></li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-now-it-s-time-to-improve-your-email-results-leverage-both-marketing-and-transactional-emails-into-your-mix\"><strong>Now, it\u2019s time to improve your email results.<br>Leverage both marketing and transactional emails into your mix.</strong></h4>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/40-b2b-email-templates-for-every-situation/?utm_source=aaILnam\">40 B2B Email Templates For Every Situation</a></p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s time to improve your email results. Leverage both marketing and transactional emails into your multi-channel lead generation mix. Check out this video!</p>\n","protected":false},"author":9,"featured_media":42438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[1067],"tags":[1276,430,1888,1886,1887],"class_list":["post-24970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-callbox-video","tag-email-marketing-tips","tag-how-to-leverage-marketing-and-transactional-emails","tag-marketing-email","tag-transactional-email"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[24917],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n<title>How to Leverage Marketing and Transactional Emails [VIDEO]</title>\n<meta name=\"description\" content=\"It\u2019s clear that to engage recipients, you need the right mix of marketing and transactional emails. 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