{"id":24853,"date":"2018-04-17T20:00:04","date_gmt":"2018-04-17T12:00:04","guid":{"rendered":"https://mercurylabsmarketing.com/?p=24853"},"modified":"2026-04-06T08:05:47","modified_gmt":"2026-04-06T12:05:47","slug":"targeted-b2b-marketing-guide-checklists-worksheets","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/","title":{"rendered":"Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Everybody claims to be doing targeted marketing, but few actually get it right. Marketers allocate a </span><a href=\"https://www.gartner.com/smarterwithgartner/2017-2018-gartner-cmo-spend-survey/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">significant portion of the </span></a><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https://www.gartner.com/smarterwithgartner/2017-2018-gartner-cmo-spend-survey/\" target=\"_blank\">budget\u00a0</a>to</span><span style=\"font-weight: 400;\"> tools for better marketing precision (like advanced analytics and marketing automation). But only a minority (around 45%) of marketers believe they\u2019re able to nail down targeted marketing, while an even smaller percentage of marketers (around 30%) think strategies like personalization and segmentation are delivering the right results.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While the exact details vary from industry to industry and from organization to organization, the difficulties that B2B marketers face today when targeting their customers all boil down to four key issues:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Getting in front of the right decision maker</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Connecting with decision makers at the right time</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Leveraging the right marketing channels</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Crafting the right message</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To help B2B marketers meet each of these four challenges head-on, the Mercury Labs team is publishing a complete handbook on targeted marketing available as a downloadable eBook.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here\u2019s a little sneak peek.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-in-front-of-the-right-decision-maker\">Getting in Front of the Right Decision Maker</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The biggest reason why marketers find it difficult to build relationships with the right decision makers is that the average B2B buying decision now involves nearly 7 stakeholders, each coming from a different background and performing unique roles. Now, more than ever, B2B marketers need to define their ideal customer profiles (ICPs) and identify their buyer personas.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Ideal customer profile (ICP):</b><span style=\"font-weight: 400;\"> &nbsp;A hypothetical business or organization that\u2019s a perfect fit for your solution.</span></li>\n\n\n\n<li><b>Buyer persona:</b><span style=\"font-weight: 400;\"> &nbsp;An idealized representation of your target customer based on demographic, firmographic, and psychographic attributes.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The handbook devotes an entire section on building ideal customer profiles and buyer personas, and then concludes with two worksheets to put everything about your target audience in more concrete terms. At the end of this section, you\u2019ll be able to clearly document the types of companies and decision-makers that impact your marketing results.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:\u00a0<a href=\"https://mercurylabsmarketing.com/growth-hacking/why-customer-profiling-could-be-the-best-investment-your-company-makes/?utm_source=aaILnam\">Why Customer Profiling Could be the Best Investment Your Company Makes</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connecting-at-the-right-time\">Connecting at the Right Time</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In case you haven\u2019t noticed, the average length of the B2B buying process has significantly increased. DemandGen Report says more than 3 out of 5 B2B marketers think their purchase process has gotten longer and that they\u2019re doing more research before signing off on a purchase.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This highlights marketing\u2019s growing role in the lead-to-revenue cycle, which also points to marketing\u2019s increasing involvement in activities traditionally carried out by sales. In order to attract prospects and win deals, B2B marketers need to proactively engage potential customers at every buying stage through providing the information they\u2019re looking for. Specifically, B2B marketers should:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Map/Remap their sales funnel to align with the new path to purchase using the 5 W\u2019s of the B2B buying process</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Refine their lead scoring and ranking capabilities to more accurately reflect how potential customers move from one stage of the buying journey to the next</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">At the end of the sales funnel/buying journey alignment section of the handbook, you\u2019ll be able to outline and map out the different buying stages that your target customers go through. The section also ends with a checklist for sales funnel/buyer journey alignment, plus worksheets on persona-buyer stage mapping and a lead scoring template.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/growth-hacking/4-fathers-shaped-evolution-b2b-marketing/?utm_source=aaILnam\">4 Fathers Who Shaped the Evolution of B2B Marketing</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-the-right-channels\">Leveraging the Right Channels</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There\u2019s no doubt engagement takes place across different marketing channels and platforms. This creates both opportunities and challenges for targeted marketing, not least of which is the growing need to keep the marketing message consistent from one channel to another.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is where having a robust multi-channel strategy comes in handy. Multi-channel marketing goes beyond simply interacting with potential buyers on different platforms; it\u2019s about combining these channels into a single, cohesive set of touch points. Keep in mind that:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">A B2B customer regularly uses </span><a><span style=\"font-weight: 400;\">6 different interaction channels</span></a><span style=\"font-weight: 400;\"> throughout the decision journey.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">But 65% of these prospects become disappointed because of inconsistent experiences across channels.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Outbound channels improve inbound tactics\u2019 effectiveness by enabling scalable, direct, and one-on-one outreach for marketing messages.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The section on multi-channel marketing also walks you through a thorough checklist of steps to do and things to have prior to launching multi-channel programs. It then provides a planning worksheet to help you document your multi-channel strategy.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crafting-the-right-message\">Crafting the Right Message</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The key to generating consistent targeted marketing results (attracting and winning customers) is to deliver marketing messages that move potential buyers from one buying stage to the next. The \u201cright message\u201d consists of any content or material that:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Drives awareness of a business problem</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Draws attention to potential solutions</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Builds a business case for change vs. the status quo</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Motivates a purchase</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The average B2B buyer reviews around 10.4 pieces of content before making a purchase decision. The more costly and complex the solution involved, the higher the number of content sources B2B customers consult. A LinkedIn Business study finds that B2B buyers want both product information and educational (thought leadership) content, depending on where they are in the buying journey.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This means that your messages need to contain information that\u2019s relevant to the prospect\u2019s current buying context:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><strong>Awareness stage:</strong> &nbsp;Prospects need help identifying the problem and narrowing it down.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Consideration stage:</strong> &nbsp;They\u2019re laying out all possible solutions.</span></li>\n\n\n\n<li><b>Decision stage:</b><span style=\"font-weight: 400;\"> &nbsp;The prospect is evaluating a potential vendor.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Obviously, not all paths to purchase exactly follow the three-step model, but it\u2019s a good starting point for most B2B marketers. That\u2019s why the final section in the handbook provides an in-depth checklist for mapping marketing messages with buying stages and concludes with a content planning worksheet.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/growth-hacking/stages-of-b2b-sales-pipeline/?utm_source=aaILnam\">Stages of a B2B Sales Pipeline (and Ways to Increase Your Sales Success Rate)</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-takeaway\"><b>The Takeaway</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Getting targeted marketing right can be very daunting for most B2B marketers, especially since it evidently involves many moving parts and requires a lot of resources. But with the guides, checklists, and worksheets in this handbook, you\u2019re in a better position to deal with today\u2019s marketing challenges</span>.</p>\n","protected":false},"excerpt":{"rendered":"<p>The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.</p>\n","protected":false},"author":9,"featured_media":24903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[178],"tags":[1873,2027,1874,1878,1877,1876,1875,1879,1880],"class_list":["post-24853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","tag-b2b-targeted-marketing-guide","tag-blog-ebook","tag-getting-in-front-of-the-right-people","tag-ideal-customer-profile","tag-marketing-at-the-right-time","tag-right-marketing-channels","tag-right-marketing-message","tag-targeted-marketing-checklist","tag-targeted-marketing-worksheets"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":"","cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"","yoast_head_json":{"title":"Free eBook - B2B Marketing Guide, Checklist, and Worksheets","description":"The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/","og_locale":"en_US","og_type":"article","og_title":"Free eBook - B2B Marketing Guide, Checklist, and Worksheets","og_description":"The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing.","og_url":"https://mercurylabsmarketing.com/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_author":"https://www.facebook.com/rbecca.matias","article_published_time":"2018-04-17T12:00:04+00:00","article_modified_time":"2026-04-06T12:05:47+00:00","og_image":[{"width":800,"height":352,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2018/04/BLOG-Targeted-B2B-Marketing-Handbook-Guide-Checklists-and-Worksheets.jpg","type":"image/jpeg"}],"author":"Rebecca Matias","twitter_card":"summary_large_image","twitter_title":"Free eBook - B2B Marketing Guide, Checklist, and Worksheets","twitter_description":"The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing.","twitter_creator":"@https://www.twitter.com/becca_matias","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Rebecca Matias","Est. reading time":"5 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/"},"author":{"name":"Rebecca Matias","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775"},"headline":"Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]","datePublished":"2018-04-17T12:00:04+00:00","dateModified":"2026-04-06T12:05:47+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/"},"wordCount":1064,"commentCount":0,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/04/BLOG-Targeted-B2B-Marketing-Handbook-Guide-Checklists-and-Worksheets.jpg","keywords":["B2B Targeted Marketing Guide","Blog Ebook","Getting in Front of the Right People","Ideal Customer Profile","Marketing at the Right Time","Right Marketing Channels","Right marketing message","Targeted Marketing Checklist","Targeted Marketing Worksheets"],"articleSection":["Growth Hacking"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/#respond"]}]},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/","name":"Free eBook - B2B Marketing Guide, Checklist, and Worksheets","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/04/BLOG-Targeted-B2B-Marketing-Handbook-Guide-Checklists-and-Worksheets.jpg","datePublished":"2018-04-17T12:00:04+00:00","dateModified":"2026-04-06T12:05:47+00:00","description":"The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/04/BLOG-Targeted-B2B-Marketing-Handbook-Guide-Checklists-and-Worksheets.jpg","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/04/BLOG-Targeted-B2B-Marketing-Handbook-Guide-Checklists-and-Worksheets.jpg","width":800,"height":352,"caption":"Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook]"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"Targeted B2B Marketing: Guide, Checklists and Worksheets [Free eBook]"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/",""]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775","name":"Rebecca Matias","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","url":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","caption":"Rebecca Matias"},"description":"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.","sameAs":["https://mercurylabsmarketing.com","https://www.facebook.com/rbecca.matias","https://www.linkedin.com/in/rebecca-matias-callbox-usa","https://x.com/https://www.twitter.com/becca_matias"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/rebecca/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/24853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/9"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=24853"}],"version-history":[{"count":30,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/24853/revisions"}],"predecessor-version":[{"id":120790,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/24853/revisions/120790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/24903"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=24853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=24853"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=24853"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}