{"id":24041,"date":"2018-02-27T11:05:11","date_gmt":"2018-02-27T03:05:11","guid":{"rendered":"https://mercurylabsmarketing.com/?p=24041"},"modified":"2025-09-30T11:11:08","modified_gmt":"2025-09-30T15:11:08","slug":"5-email-opening-tips-conquer-shorter-attention-spans-video","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/5-email-opening-tips-conquer-shorter-attention-spans-video/","title":{"rendered":"5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><script src=\"https://fast.wistia.com/embed/medias/dps9rlcya7.jsonp\" async=\"\"></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"></script></p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_dps9rlcya7 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<figure><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https://fast.wistia.com/embed/medias/dps9rlcya7/swatch\" alt=\"\"></figure><div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"></div>\n</div>\n</div>\n</div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Attention spans are getting shorter. </span><span style=\"font-weight: 400;\"><br></span><span style=\"font-weight: 400;\">One study claims it\u2019s shorter than a goldfish\u2019s.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But this doesn\u2019t mean people now have fishlike intelligence. </span><span style=\"font-weight: 400;\"><br></span><span style=\"font-weight: 400;\">We simply got smarter at spending our attention.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That\u2019s the key to getting your emails opened and read. </span><span style=\"font-weight: 400;\"><br></span><span style=\"font-weight: 400;\">You have to show they\u2019re worth people\u2019s attention </span><span style=\"font-weight: 400;\"><br></span><span style=\"font-weight: 400;\">\u2026 and you only have 8 seconds to do this.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Follow these proven tips to make each crucial second count.</span></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-figure-out-the-best-sending-schedule\"><b>#1 Figure out the best sending schedule</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Send times affect email engagement rates.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Research shows mid-morning on weekdays work best.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tweak your send times based on your own campaign and audience.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/email-marketing/sending-e-mails-on-sunday/?utm_source=aaILnam\">Sending Emails on Sunday? Are you Kidding me?!</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-spend-extra-effort-crafting-your-subject-line\"><b>#2 Spend extra effort crafting your subject line</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">47% of recipients open emails based on subject lines alone.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Good subject lines use recipients\u2019 curiosity and self-interest.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Come up with 2 to 3 subject line ideas and test each one.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/email-marketing/the-pick-up-lines-of-email-marketing-how-to-increase-open-rates-using-just-a-few-words/?utm_source=aaILnam\">The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-avoid-starting-with-hi-my-name-is\"><b>#3 Avoid starting with \u201cHi, my name is\u2026\u201d</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Opening lines affect whether your emails get read.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your email won\u2019t be worth reading if it starts off by talking about you.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hook your prospects by making the opening about them.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/email-marketing/timeless-email-marketing-lessons/?utm_source=aaILnam\">Dissecting the World\u2019s First Spam Email: 5 Timeless Lessons We Learned</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-show-that-you-really-did-your-homework\"><b>#4 Show that you really did your homework</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Personalized emails fetch 29% more opens and 41% higher CTRs than generic emails.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But deeper personalization improves conversion by up to 360%.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Open by mentioning a recent trigger event or a shared background.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:\u00a0Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-pay-attention-to-layout-and-formatting\"><b>#5 Pay attention to layout and formatting</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Recipients spend only 5 seconds scanning an email.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In one glance, your prospect should know what the message is about.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Break the body into smaller chunks and make key items stand out.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But as attention spans continue to dwindle, </span><span style=\"font-weight: 400;\"><br></span><span style=\"font-weight: 400;\">this is the best way to email prospects:</span></p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Seek respect, not attention. </span></i><i><span style=\"font-weight: 400;\"><br></span></i><i><span style=\"font-weight: 400;\">It lasts longer.</span></i></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&#8211;Z. Abdelnour</span></p>\n</blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/email-marketing/the-only-guide-to-email-marketing-analytics-youll-ever-need/?utm_source=aaILnam\">The Only Guide to Email Marketing Analytics You\u2019ll Ever Need</a></p>\n","protected":false},"excerpt":{"rendered":"<p>Attention spans are getting shorter. One study claims it\u2019s shorter than a goldfish\u2019s. 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