{"id":23762,"date":"2018-02-16T13:05:21","date_gmt":"2018-02-16T05:05:21","guid":{"rendered":"https://mercurylabsmarketing.com/?p=23762"},"modified":"2026-01-20T01:33:05","modified_gmt":"2026-01-20T06:33:05","slug":"make-sure-cold-emails-make-inbox-video","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/","title":{"rendered":"How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]"},"content":{"rendered":"\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_2kgfpjrlvz videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<figure><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https://fast.wistia.com/embed/medias/2kgfpjrlvz/swatch\" alt=\"\"></figure><div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"></div>\n</div>\n</div>\n</div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">1 in 5 commercial emails sent never reaches the inbox.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>6% end up in the spam folder</strong></li>\n\n\n\n<li><strong>14% are blocked by ISPs entirely.</strong></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For <a href=\"https://www.smartlead.ai/blog/what-is-cold-email\" target=\"_blank\" rel=\"noreferrer noopener\">cold emails</a>, inbox placement becomes even more challenging.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That\u2019s because\u2026</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You don\u2019t have a relationship with your recipient yet.</strong></li>\n\n\n\n<li><strong>You\u2019re sending unsolicited messages.</strong></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But this doesn\u2019t mean cold emails are spam.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That\u2019s why they belong to the inbox, not the junk folder.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Follow these steps to make sure things stay that way\u2026</span></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-scrub-your-list-thoroughly\"><b>Step 1: Scrub your list thoroughly</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your cold outreach\u2019s success depends on the quality of your list.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Use list cleaning tools and services to remove bad addresses</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Run a double opt-in campaign, especially when using a third-party list</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;Declare Your Independence from Bad Data: A 5-Step Plan</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-check-your-copy-for-spam-triggers\"><b>Step 2: Check your copy for spam triggers</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your email\u2019s content and design can set off spam alerts in dozens of ways.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Limit your use of known spam words</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maintain a 60-40 text-to-image ratio</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Link exclusively to reputable domains</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/email-marketing/timeless-email-marketing-lessons/?utm_source=aaILnam\">Dissecting the World\u2019s First Spam Email: 5 Timeless Lessons We Learned</a></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-segment-and-personalize-your-campaign\"><b>Step 3: Segment and personalize your campaign</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the eyes of ISPs, there\u2019s a fine line between non-personalized bulk emails and spam.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Add some prospect-specific snippets to your email templates</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Segment your list and customize the message for each group</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-let-isps-know-you-re-someone-they-can-trust\"><b>Step 4: Let ISPs know you\u2019re someone they can trust</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sender authentication tools and services can help you improve deliverability.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Setup <a href=\"https://powerdmarc.com/all-about-spf-dkim-dmarc/\" target=\"_blank\" rel=\"noreferrer noopener\">SPF, DKIM, and DMARC</a> anti-spoofing</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sign up for sender and email certification audits</span></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-watch-how-you-use-your-sending-ip\"><b>Step 5: Watch how you use your sending IP</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Once your sending IP and domain get blacklisted, your emails no longer reach recipients.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Send emails in small batches each day and gradually increase the volume</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use a dedicated IP for your sending server</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Keep hard bounces below 5% and spam reports below 0.1%</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Remember, cold emails are not spam&nbsp;unless you make them that way.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/email-marketing/the-only-guide-to-email-marketing-analytics-youll-ever-need/?utm_source=aaILnam\">The Only Guide to Email Marketing Analytics You\u2019ll Ever Need</a></p>\n","protected":false},"excerpt":{"rendered":"<p>1 in 5 commercial emails sent never reaches the inbox. Learn how to make sure your emails reach your prospects using the steps outlined in this video.</p>\n","protected":false},"author":9,"featured_media":42445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[1067],"tags":[1759,1276,430],"class_list":["post-23762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-b2b-email-marketing","tag-callbox-video","tag-email-marketing-tips"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[20688],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n<title>Maximize Inbox Delivery with Effective Cold Emails | Mercury Labs</title>\n<meta name=\"description\" content=\"1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement...\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://mercurylabsmarketing.com/email-marketing/make-sure-cold-emails-make-inbox-video/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Maximize Inbox Delivery with Effective Cold Emails | Mercury Labs\" />\n<meta property=\"og:description\" content=\"1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement...\" />\n<meta property=\"og:url\" content=\"https://mercurylabsmarketing.com/email-marketing/make-sure-cold-emails-make-inbox-video/\" />\n<meta property=\"og:site_name\" content=\"Mercury Labs Inc. - B2B Lead Generation Company\" />\n<meta property=\"article:publisher\" content=\"https://www.facebook.com/Callbox/\" />\n<meta property=\"article:author\" content=\"https://www.facebook.com/rbecca.matias\" />\n<meta property=\"article:published_time\" content=\"2018-02-16T05:05:21+00:00\" />\n<meta property=\"article:modified_time\" content=\"2026-01-20T06:33:05+00:00\" />\n<meta property=\"og:image\" content=\"https://mercurylabsmarketing.com/wp-content/uploads/2018/02/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg\" />\n\t<meta property=\"og:image:width\" content=\"800\" />\n\t<meta property=\"og:image:height\" content=\"450\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"author\" content=\"Rebecca Matias\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:title\" content=\"Maximize Inbox Delivery with Effective Cold Emails | Mercury Labs\" />\n<meta name=\"twitter:description\" content=\"1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement...\" />\n<meta name=\"twitter:creator\" content=\"@https://www.twitter.com/becca_matias\" />\n<meta name=\"twitter:site\" content=\"@callboxinc\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Rebecca Matias\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/\"},\"author\":{\"name\":\"Rebecca Matias\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/person\\/016785973ca6dd662e4fb69361911775\"},\"headline\":\"How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]\",\"datePublished\":\"2018-02-16T05:05:21+00:00\",\"dateModified\":\"2026-01-20T06:33:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2018\\/02\\/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg\",\"keywords\":[\"B2B Email Marketing\",\"Mercury Labs Video\",\"Email Marketing Tips\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/\",\"name\":\"Maximize Inbox Delivery with Effective Cold Emails | Mercury Labs\",\"isPartOf\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2018\\/02\\/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg\",\"datePublished\":\"2018-02-16T05:05:21+00:00\",\"dateModified\":\"2026-01-20T06:33:05+00:00\",\"description\":\"1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement...\",\"breadcrumb\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/#primaryimage\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2018\\/02\\/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg\",\"contentUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2018\\/02\\/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg\",\"width\":800,\"height\":450,\"caption\":\"How to Make Sure Your Cold Emails Make it to the Inbox\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/email-marketing\\/make-sure-cold-emails-make-inbox-video\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#website\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\",\"name\":\"Mercury Labs Inc. - B2B Lead Generation Company\",\"description\":\"&lt;strong&gt;&lt;em&gt;B2B PR \\/ Content&lt;\\/em&gt;&lt;\\/strong&gt;\",\"publisher\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\",\"name\":\"Mercury Labs Inc.\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/11\\/logo.png\",\"contentUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/11\\/logo.png\",\"width\":107,\"height\":56,\"caption\":\"Mercury Labs Inc.\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/Callbox\\/\",\"https:\\/\\/x.com\\/callboxinc\",\"https:\\/\\/linkedin.com\\/company\\/callbox-encino-california\",\"https:\\/\\/www.pinterest.com\\/callboxinc\\/\",\"https:\\/\\/www.youtube.com\\/channel\\/UCtItzDF9eq58Jnw3u6x_7jg\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/person\\/016785973ca6dd662e4fb69361911775\",\"name\":\"Rebecca Matias\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g\",\"url\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g\",\"contentUrl\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g\",\"caption\":\"Rebecca Matias\"},\"description\":\"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.\",\"sameAs\":[\"https:\\/\\/mercurylabsmarketing.com\",\"https:\\/\\/www.facebook.com\\/rbecca.matias\",\"https:\\/\\/www.linkedin.com\\/in\\/rebecca-matias-callbox-usa\",\"https:\\/\\/x.com\\/https:\\/\\/www.twitter.com\\/becca_matias\"],\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/author\\/rebecca\\/\"}]}</script>\n<!-- / Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Maximize Inbox Delivery with Effective Cold Emails | Mercury Labs","description":"1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/email-marketing/make-sure-cold-emails-make-inbox-video/","og_locale":"en_US","og_type":"article","og_title":"Maximize Inbox Delivery with Effective Cold Emails | Mercury Labs","og_description":"1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement...","og_url":"https://mercurylabsmarketing.com/email-marketing/make-sure-cold-emails-make-inbox-video/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_author":"https://www.facebook.com/rbecca.matias","article_published_time":"2018-02-16T05:05:21+00:00","article_modified_time":"2026-01-20T06:33:05+00:00","og_image":[{"width":800,"height":450,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2018/02/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg","type":"image/jpeg"}],"author":"Rebecca Matias","twitter_card":"summary_large_image","twitter_title":"Maximize Inbox Delivery with Effective Cold Emails | Mercury Labs","twitter_description":"1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement...","twitter_creator":"@https://www.twitter.com/becca_matias","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Rebecca Matias","Est. reading time":"2 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/"},"author":{"name":"Rebecca Matias","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775"},"headline":"How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]","datePublished":"2018-02-16T05:05:21+00:00","dateModified":"2026-01-20T06:33:05+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/"},"wordCount":358,"commentCount":0,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/02/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg","keywords":["B2B Email Marketing","Mercury Labs Video","Email Marketing Tips"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/#respond"]}]},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/","name":"Maximize Inbox Delivery with Effective Cold Emails | Mercury Labs","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/02/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg","datePublished":"2018-02-16T05:05:21+00:00","dateModified":"2026-01-20T06:33:05+00:00","description":"1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement...","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/02/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/02/How-to-Make-Sure-Your-Cold-Emails-Make-it-to-the-Inbox-1.jpg","width":800,"height":450,"caption":"How to Make Sure Your Cold Emails Make it to the Inbox"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/make-sure-cold-emails-make-inbox-video/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/","https://www.youtube.com/channel/UCtItzDF9eq58Jnw3u6x_7jg/"]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775","name":"Rebecca Matias","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","url":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","caption":"Rebecca Matias"},"description":"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.","sameAs":["https://mercurylabsmarketing.com","https://www.facebook.com/rbecca.matias","https://www.linkedin.com/in/rebecca-matias-callbox-usa","https://x.com/https://www.twitter.com/becca_matias"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/rebecca/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/23762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/9"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=23762"}],"version-history":[{"count":35,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/23762/revisions"}],"predecessor-version":[{"id":118430,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/23762/revisions/118430"}],"acf:post":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/20688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/42445"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=23762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=23762"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=23762"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}