{"id":22913,"date":"2018-01-02T14:33:37","date_gmt":"2018-01-02T06:33:37","guid":{"rendered":"https://mercurylabsmarketing.com/?p=22913"},"modified":"2026-07-20T10:25:44","modified_gmt":"2026-07-20T14:25:44","slug":"10-affordable-marketing-ideas-for-software-startups","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/","title":{"rendered":"Smart Marketing Ideas to Grow Your Software Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s competitive landscape knowing <strong>how to market a new software product</strong> is no small feat. The tech industry is fast-paced, with innovations emerging daily and customers demanding more personalized experiences.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re launching a groundbreaking app or refining an existing product, the challenge lies in cutting through the noise. Success often hinges on a combination of creativity, strategy, and adaptability.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide dives into essential <strong>software product ideas</strong> to help your business not only survive but thrive in this dynamic market.</p>\n\n\n\n<h2 id=\"h-how-to-market-a-new-software-product\" class=\"wp-block-heading\">How to Market a New Software Product</h2>\n\n\n\n<h3 id=\"h-1-leverage-referrals-for-credibility\" class=\"wp-block-heading\">1. Leverage Referrals for Credibility</h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/01/Leverage-Referrals-for-Credibility.svg\" alt=\"use referral for credibility\" class=\"wp-image-105857\"/></figure>\n\n\n\n<p class=\"wp-block-paragraph\">One of the simplest yet most effective <strong>marketing ideas for software companies</strong> is referral marketing. Referrals build trust by tapping into the credibility of satisfied users. Encourage existing customers to share your product with colleagues or friends by offering rewards or exclusive discounts.</p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer extended trial periods for referrals.</li>\n\n\n\n<li>Create shareable content that simplifies the referral process.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Learn <a href=\"https://mercurylabsmarketing.com/growth-hacking/software-leads-sales-outsourcing/?utm_source=aaILnam\">how to generate software leads with software sales outsourcing</a>.</p>\n\n\n\n<h3 id=\"h-2-develop-engaging-content\" class=\"wp-block-heading\">2. Develop Engaging Content</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Educational content is a cornerstone of effective <strong>software marketing strategies</strong>. Blog posts, case studies, and video tutorials highlight your product&#8217;s unique benefits while establishing you as a thought leader in the industry.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase customer success stories.</li>\n\n\n\n<li>Create a series of blog posts around <strong>how to market a new software product</strong>.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">This approach not only drives traffic but also enhances engagement with your brand.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the <a href=\"https://mercurylabsmarketing.com/content-marketing/effective-content-marketing-strategies-and-tips/?utm_source=aaILnam\">strategic content marketing</a> for better success.</p>\n\n\n\n<h3 id=\"h-3-optimize-your-online-presence\" class=\"wp-block-heading\">3. Optimize Your Online Presence</h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/01/Optimize-Your-Online-Presence.svg\" alt=\"optimize your online presence\" class=\"wp-image-105858\"/></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your website is your digital storefront. Ensure it\u2019s user-friendly, visually appealing, and optimized for conversions.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use clear calls to action.</li>\n\n\n\n<li>Highlight key features of your software on landing pages.</li>\n\n\n\n<li>Improve SEO to target relevant searches like &#8220;<strong>software marketing tips</strong>.&#8221;</li>\n</ul>\n\n\n<div id=\"cta_eI6u\" class=\"align-center\">\n                <h4 class=\"heading-lg\">Stuggling to build your business presences in the competitive software market? </h4>\n                <div class=\"call-to-action-btn\">\n                    <a class=\"wp-block-button__link\" href=\"https://meetings.hubspot.com/callbox-customer-success/us/?utm_source=aaILnam\" target=\"_self\">Let&#039;s talk </a>\n                </div>\n            </div>\n\n\n\n<h3 id=\"h-4-use-linkedin-for-professional-outreach\" class=\"wp-block-heading\">4. Use LinkedIn for Professional Outreach</h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/01/Use-LinkedIn-for-Professional-Outreach-1.svg\" alt=\"use LinkedIn outreach\" class=\"wp-image-105859\"/></figure>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is a goldmine for building B2B relationships, you can find a lot of inspo and help about <strong>marketing ideas for software companies, </strong>as well, just tailor your outreach to connect with decision-makers and showcase your <strong>software product ideas</strong>.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share insightful articles or industry trends.</li>\n\n\n\n<li>Join groups to engage in discussions and subtly introduce your product.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/social-media/how-to-improve-sales-prospecting-linkedin/\">3 Simple Steps for Sales Prospecting on LinkedIn</a></p>\n\n\n\n<h3 id=\"h-5-offer-free-trials-and-demos\" class=\"wp-block-heading\">5. Offer Free Trials and Demos</h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/01/Optimize-Your-Online-Presence-1.svg\" alt=\"offer free trials and demos\" class=\"wp-image-105860\"/></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing converts better than a hands-on experience. Let potential customers test your product to see its value firsthand.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use trials to collect feedback for continuous improvement.</li>\n\n\n\n<li>Highlight your software&#8217;s ease of use during demos to enhance <strong>software marketing strategies</strong>.</li>\n</ul>\n\n\n\n<h3 id=\"h-6-attend-industry-events\" class=\"wp-block-heading\">6. Attend Industry Events</h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/01/Attend-Industry-Events.svg\" alt=\"attending industry events\" class=\"wp-image-105861\"/></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Networking at trade shows or virtual conferences lets you connect directly with potential customers. Plus, it\u2019s a fantastic opportunity to promote your <strong>software marketing ideas</strong> through live product demonstrations.</p>\n\n\n\n<h3 id=\"h-7-build-a-community-around-your-brand\" class=\"wp-block-heading\">7. Build a Community Around Your Brand</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create forums or user groups where customers can share experiences and solutions. A strong community fosters loyalty and serves as a resource for <a href=\"https://mercurylabsmarketing.com/growth-hacking/selling-tips-for-software-companies/?utm_source=aaILnam\"><strong>software marketing tips</strong></a>.</p>\n\n\n\n<h3 id=\"h-8-embrace-influencer-marketing\" class=\"wp-block-heading\">8. Embrace Influencer Marketing</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Collaborate with industry influencers to expand your reach. A trusted voice advocating for your product can significantly impact how potential customers view your brand.By implementing these <strong>software marketing ideas</strong>, your company can build stronger connections, enhance visibility, and grow sustainably. Remember, the key to effective marketing lies in understanding your audience and consistently delivering value.</p>\n\n\n\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https://www.youtube.com/embed/DEKSR2aI944\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"560\" frameborder=\"0\"></iframe></div>\n","protected":false},"excerpt":{"rendered":"<p>There are numerous ways that start-ups can do to better promote their software products and services. Here are just a few of the most effective ones.</p>\n","protected":false},"author":9,"featured_media":105862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[178],"tags":[1707,1708],"class_list":["post-22913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","tag-marketing-ideas-for-software-start-ups","tag-software-start-ups-marketing-ideas"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[13438],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":"","blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n<title>Marketing Ideas for Software Stratups to Drive Growth</title>\n<meta name=\"description\" content=\"Struggling to stand out? Discover smart marketing ideas for software that attract buyers and grow revenue. Learn how to market a new software product.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://mercurylabsmarketing.com/growth-hacking/10-affordable-marketing-ideas-for-software-startups/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Ten (10) Affordable Marketing Ideas for Software Startups\" />\n<meta property=\"og:description\" content=\"There are numerous ways that start-ups can do to better promote their software products and services. Here are just a few of the most effective ones.\" />\n<meta property=\"og:url\" content=\"https://mercurylabsmarketing.com/growth-hacking/10-affordable-marketing-ideas-for-software-startups/\" />\n<meta property=\"og:site_name\" content=\"Mercury Labs Inc. - B2B Lead Generation Company\" />\n<meta property=\"article:publisher\" content=\"https://www.facebook.com/Callbox/\" />\n<meta property=\"article:author\" content=\"https://www.facebook.com/rbecca.matias\" />\n<meta property=\"article:published_time\" content=\"2018-01-02T06:33:37+00:00\" />\n<meta property=\"article:modified_time\" content=\"2026-07-20T14:25:44+00:00\" />\n<meta property=\"og:image\" content=\"https://mercurylabsmarketing.com/wp-content/uploads/2018/01/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp\" />\n\t<meta property=\"og:image:width\" content=\"800\" />\n\t<meta property=\"og:image:height\" content=\"450\" />\n\t<meta property=\"og:image:type\" content=\"image/webp\" />\n<meta name=\"author\" content=\"Rebecca Matias\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:title\" content=\"Ten (10) Affordable Marketing Ideas for Software Startups\" />\n<meta name=\"twitter:description\" content=\"There are numerous ways that start-ups can do to better promote their software products and services. Here are just a few of the most effective ones.\" />\n<meta name=\"twitter:creator\" content=\"@https://www.twitter.com/becca_matias\" />\n<meta name=\"twitter:site\" content=\"@callboxinc\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Rebecca Matias\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/\"},\"author\":{\"name\":\"Rebecca Matias\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/person\\/016785973ca6dd662e4fb69361911775\"},\"headline\":\"Smart Marketing Ideas to Grow Your Software Business\",\"datePublished\":\"2018-01-02T06:33:37+00:00\",\"dateModified\":\"2026-07-20T14:25:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/\"},\"wordCount\":563,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2018\\/01\\/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp\",\"keywords\":[\"Marketing Ideas for Software Start Ups\",\"Software Start Ups Marketing Ideas\"],\"articleSection\":[\"Growth Hacking\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/\",\"name\":\"Marketing Ideas for Software Stratups to Drive Growth\",\"isPartOf\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2018\\/01\\/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp\",\"datePublished\":\"2018-01-02T06:33:37+00:00\",\"dateModified\":\"2026-07-20T14:25:44+00:00\",\"description\":\"Struggling to stand out? Discover smart marketing ideas for software that attract buyers and grow revenue. Learn how to market a new software product.\",\"breadcrumb\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/#primaryimage\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2018\\/01\\/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp\",\"contentUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2018\\/01\\/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp\",\"width\":800,\"height\":450,\"caption\":\"Smart Marketing Ideas to Grow Your Software Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/growth-hacking\\/10-affordable-marketing-ideas-for-software-startups\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smart Marketing Ideas to Grow Your Software Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#website\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\",\"name\":\"Mercury Labs Inc. - B2B Lead Generation Company\",\"description\":\"&lt;strong&gt;&lt;em&gt;B2B PR \\/ Content&lt;\\/em&gt;&lt;\\/strong&gt;\",\"publisher\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\",\"name\":\"Mercury Labs Inc.\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/11\\/logo.png\",\"contentUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/11\\/logo.png\",\"width\":107,\"height\":56,\"caption\":\"Mercury Labs Inc.\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/Callbox\\/\",\"https:\\/\\/x.com\\/callboxinc\",\"https:\\/\\/linkedin.com\\/company\\/callbox-encino-california\",\"https:\\/\\/www.pinterest.com\\/callboxinc\\/\",\"https:\\/\\/www.youtube.com\\/channel\\/UCtItzDF9eq58Jnw3u6x_7jg\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/person\\/016785973ca6dd662e4fb69361911775\",\"name\":\"Rebecca Matias\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g\",\"url\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g\",\"contentUrl\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g\",\"caption\":\"Rebecca Matias\"},\"description\":\"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.\",\"sameAs\":[\"https:\\/\\/mercurylabsmarketing.com\",\"https:\\/\\/www.facebook.com\\/rbecca.matias\",\"https:\\/\\/www.linkedin.com\\/in\\/rebecca-matias-callbox-usa\",\"https:\\/\\/x.com\\/https:\\/\\/www.twitter.com\\/becca_matias\"],\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/author\\/rebecca\\/\"}]}</script>\n<!-- / Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Ideas for Software Stratups to Drive Growth","description":"Struggling to stand out? Discover smart marketing ideas for software that attract buyers and grow revenue. Learn how to market a new software product.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/growth-hacking/10-affordable-marketing-ideas-for-software-startups/","og_locale":"en_US","og_type":"article","og_title":"Ten (10) Affordable Marketing Ideas for Software Startups","og_description":"There are numerous ways that start-ups can do to better promote their software products and services. Here are just a few of the most effective ones.","og_url":"https://mercurylabsmarketing.com/growth-hacking/10-affordable-marketing-ideas-for-software-startups/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_author":"https://www.facebook.com/rbecca.matias","article_published_time":"2018-01-02T06:33:37+00:00","article_modified_time":"2026-07-20T14:25:44+00:00","og_image":[{"width":800,"height":450,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2018/01/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp","type":"image/webp"}],"author":"Rebecca Matias","twitter_card":"summary_large_image","twitter_title":"Ten (10) Affordable Marketing Ideas for Software Startups","twitter_description":"There are numerous ways that start-ups can do to better promote their software products and services. Here are just a few of the most effective ones.","twitter_creator":"@https://www.twitter.com/becca_matias","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Rebecca Matias","Est. reading time":"4 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/"},"author":{"name":"Rebecca Matias","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775"},"headline":"Smart Marketing Ideas to Grow Your Software Business","datePublished":"2018-01-02T06:33:37+00:00","dateModified":"2026-07-20T14:25:44+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/"},"wordCount":563,"commentCount":0,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/01/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp","keywords":["Marketing Ideas for Software Start Ups","Software Start Ups Marketing Ideas"],"articleSection":["Growth Hacking"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/#respond"]}]},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/","name":"Marketing Ideas for Software Stratups to Drive Growth","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/01/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp","datePublished":"2018-01-02T06:33:37+00:00","dateModified":"2026-07-20T14:25:44+00:00","description":"Struggling to stand out? Discover smart marketing ideas for software that attract buyers and grow revenue. Learn how to market a new software product.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/01/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/01/Smart-Marketing-Ideas-to-Grow-Your-Software-Business.webp","width":800,"height":450,"caption":"Smart Marketing Ideas to Grow Your Software Business"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/10-affordable-marketing-ideas-for-software-startups/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"Smart Marketing Ideas to Grow Your Software Business"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/","https://www.youtube.com/channel/UCtItzDF9eq58Jnw3u6x_7jg/"]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775","name":"Rebecca Matias","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","url":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","caption":"Rebecca Matias"},"description":"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.","sameAs":["https://mercurylabsmarketing.com","https://www.facebook.com/rbecca.matias","https://www.linkedin.com/in/rebecca-matias-callbox-usa","https://x.com/https://www.twitter.com/becca_matias"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/rebecca/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/22913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/9"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=22913"}],"version-history":[{"count":46,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/22913/revisions"}],"predecessor-version":[{"id":126041,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/22913/revisions/126041"}],"acf:post":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/13438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/105862"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=22913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=22913"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=22913"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}