![\"The](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/The-Hello-Email.jpg\")
So, you\u2019ve been collecting email addresses through your various campaigns. You\u2019ve dished out free e-books, sign-up bonuses, discounts to your store and just told your readers and followers why it\u2019s so important they give you their email addresses, so they don\u2019t miss out on what you\u2019ve got.
\n\n\n\nBut, have you considered what you have got? If you have a full email subscriber list, but nothing to send then your list isn\u2019t worth anything! So, you\u2019ve got to send something, but what?
\n\n\n\nToday, we\u2019ll explore seven of the key types of email that you should be sending to your subscribers, giving you the ability to turn them into profitable leads that will help to make your business a success!
\n\n\n\n1) The \u2018Hello\u2019 Email
\n\n\n\nThis should be the first email that your subscribers ever receive from you. In a welcome email, you\u2019re basically saying hello to them and welcoming them to your community. To create this kind of email, think about how you\u2019d welcome a new friend to your house or treat someone in a new relationship.
\n\n\n\nYou want them to feel happy, comfortable and invited into your community. You want them to read your email and think \u2018Awesome; I\u2019m happy I signed up!\u2019 That doesn\u2019t mean that you should start bombarding them with promotional, advertising content telling them to part with your money.
\n\n\n\n![\"Hello](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/Hello-Email.jpg\")
Instead, tell them a little bit about yourself, introduce yourself and your business and let them get to know you and what they can expect in the future. Always remember that the fact you\u2019ve already got their email address is a good sign, you don\u2019t want to push your luck.
\n\n\n\n2) The \u2018Newsletter\u2019 Email
\n\n\n\n![\"The](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/The-Newsletter.jpg\" "\\"The")
You can create a newsletter just for your email subscribers to make them feel so special! This is completely up to you what you choose to do with it. You could email it daily (although this isn\u2019t recommended), or much more likely, on a weekly or monthly basis.
\n\n\n\nYou can interact with your readers, tell them what\u2019s going on in your business, what products and services have been popular and any offers or competitions that you\u2019re running. It\u2019s really up to you!
\n\n\n\n![\"newsletter\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/newsletter.jpg\")
Don\u2019t forget that your newsletter is probably going to have a lot of content in it, so you need to make sure that it\u2019s high-quality and passes an AI Detector check before you press send.
\n\n\n\nAlways proofread and edit it several times to make sure there are no silly spelling mistakes or grammatical errors that could damage your business\u2019s reputation. You can try professional essay service such as Via Writing or State of Writingto help you carry out this process effectively. Customers trust is correlated with website\u2019s grammar.
\n\n\n\n3) The \u2018Gift\u2019 Email
\n\n\n\n![\"The](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/The-Gift-Email.jpg\" "\\"The")
This is always a favorite among subscribers, but it\u2019s the email where you give something away. This could be a discount to your e-commerce store. It could be a free e-book or even an entry into a prize draw. It\u2019s up to you but this always the email that the majority of subscribers are waiting for.
\n\n\n\nAfter all, these readers are your loyal customers, and they deserve a little treat from you every now and then. This gives your readers a nice little surprise when they open their inbox, and you\u2019re sure to benefit in countless ways.
\n\n\n\n4) The \u2018Getting to Know You\u2019 Email
\n\n\n\n![\"The-Getting-to-Know-You-Email\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/The-Getting-to-Know-You-Email.jpg\" "\\"The-Getting-to-Know-You-Email\\"")
Like we said before, you don\u2019t want to jump straight in and seem to forward, remember this is like nurturing a new friendship or relationship with your subscribers. You might even want to wait until this second email to start telling your readers a bit about yourself.
\n\n\n\nIn this email, there\u2019s a couple of things you should mention, but obviously, it depends on what you want to say. For example, you should tell your readers how often you\u2019re going to email them. Again, you don\u2019t want to be pushy and say we\u2019re going to email you every day, it\u2019s simply too much.
\n\n\n\nYou could tell them some of the content they can expect from your emails, such as trending posts and topics that have happened throughout the week or any competitions you\u2019ve got coming up and any other relevant information that your users may want to know.
\n\n\n\nFor a guide on how to craft the ideal Getting to Know You email, you can use online writing guides, such as Academadvisor or Paper Fellows, who can guide you through the process.
\n\n\n\n5) The \u2018Commanding\u2019 Email
\n\n\n\n![\"The](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/The-Commanding-Email.jpg\" "\\"The")
This doesn\u2019t mean that you need to bark orders at your subscribers but, using emails, you can easily ask your subscribers for favors using calls to action.
\n\n\n\nFor example, maybe you\u2019re mailing the people that have bought products from you. Maybe you\u2019d like to ask them to leave a review?
\n\n\n\nMaybe you\u2019re looking for new ways to boost your social media follower counts? If you don\u2019t ask, you don\u2019t get.
\n\n\n\n![\"favor\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/favor.jpg\")
What\u2019s more, people are much more likely to respond and take action because they\u2019re reading your emails and it feels like a lot more of a personal experience than if they\u2019re reading from your social media page where you\u2019re addressing everybody.
\n\n\n\nRelated: The Great Email vs. Social Media Bakeoff (2018 Edition)
\n\n\n\n6) The \u2018Only for Email\u2019 Email
\n\n\n\n![\"The](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/The-Only-Email-Email.jpg\" "\\"The")
Sometimes, it\u2019s nice to reward people for signing up to your mailing lists. There\u2019s no better way to do this than giving your email readers exclusive content that only they can read.
\n\n\n\nOf course, this means you can\u2019t post your content all over your website, it actually has to be for your email subscribers, but, there\u2019s a lot of ways you can make this special.
\n\n\n\nFirstly, you have the names of your subscribers; this means you can talk to them directly. If they\u2019ve been to your website and purchased something or used your services, you can create custom content because you know exactly what they are looking for and what kind of people they are.
\n\n\n\nIf you\u2019ve got some prize-winning content on your website, remember that not all users will be checking your website all the time. This means you\u2019re going to need to keep them in the loop. So, why not provide them with an exclusive summary of everything that\u2019s going on?
\n\n\n\n![\"question\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/question.jpg\")
7) The \u2018Hype\u2019 Email
\n\n\n\n![\"The](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/12/The-Hype-Email.jpg\" "\\"The")
This one is one of my personal favourites since it is one of the most effective. If you\u2019ve got something big coming up in the near-future, let your email subscribers know about it. But, you don\u2019t have to tell them so bluntly. Instead, tease them with little bits of information and let them get excited.
\n\n\n\nIt could be a new product launch, a new service launch, an upcoming competition or a feature; it could be anything you can think of!
\n\n\n\nThe aim of this kind of email is to get people excited about your business. If they\u2019re excited, they\u2019re thinking about you, and if they\u2019re thinking about you, they\u2019re more likely to act, and your campaign has been successful!
\n\n\n\nAuthor Bio:
\n\n\n\nBrenda Berg is a professional with over 15 years of experience in business management, marketing, and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Oxessays. She believes that constant learning is the only way to success. You can visit her personal blog at Letsgoandlearn.com
\n","protected":false},"excerpt":{"rendered":"Let’s explore seven of the key types of email that you should send to your subscribers, giving you the ability to turn them into profitable leads.
\n","protected":false},"author":8,"featured_media":22710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[1067],"tags":[430,1664,1663],"class_list":["post-22694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-tips","tag-tips-for-newsletter","tag-types-of-business-emails"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[20688],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"\n