![\"Meet](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/10/01-CTA-adtech.png\" "\\"Meet")
It\u2019s going to be a busy November for the Mercury Labs team with two high-profile events lined up on our calendar. The team is attending ad:tech New York, taking place on November 1-2. Then a few short days later, we\u2019re off to Dreamforce 2017, which runs November 6-9 in San Francisco.
\n\n\n\nOur first stop will be at ad:tech New York, which is one leg in a series of conferences on marketing and media technology held around the world. These annual conventions have a reputation as great venues for helping marketers stay on top of trends and connect with other people in the industry. This year, ad:tech NY will be held at The Metropolitan Pavilion, marking the event\u2019s 21st anniversary with tons of industry-leading speakers, topic panels, and immersive workshops.
\n\n\n\nRight after ad:tech, we\u2019ll then be heading to Dreamforce 2017, the largest software conference in the world. As Salesforce\u2019s annual blockbuster event, Dreamforce draws attendees that number in the hundreds of thousands along with a star-studded lineup of speakers and exhibitors. But what\u2019s even more worth mentioning is that, for 15 years now, Dreamforce has remained the biggest learning event of the year. Dreamforce 2017 will feature over 2,700 sessions made up of keynotes, breakouts, trainings, and certifications.
\n\n\n\nThat\u2019s this year\u2019s ad:tech NY theme, and it\u2019s plain to see how it captures the way things are in marketing and sales today. In the post-advertising era, buyers want personalized and meaningful engagement. This has inspired a huge shift in the strategies and technologies we rely on as marketers and sales people.
\n\n\n\nad:tech takes a fresh look at all these trends. The two-day event explores the tools and tactics successful marketers leverage to thrive in the post-advertising era. The upcoming Ad:tech NY organizes sessions according to \u201cstreams\u201d (opportunities and challenges marketers face every day), instead of grouping topics by channel. Some of the streams we\u2019re excited about include:
\n\n\n\nThese insights are well worth the price of admission, especially since they\u2019ll be delivered by key industry movers from Intel, McDonald’s, NHL, Kimberly-Clark, Ernst & Young, Comcast, Shutterstock, and others. Plus, we\u2019re also thrilled to listen to new ideas and solutions from participants in ad:tech\u2019s first-ever startup competition, \u201cThe Next Big Thing\u201d.
\n\n\n\nRelated: Answering Quora: Is there such thing as a good B2B lead Generation Company?
\n\n\n\nSalesforce has earned the #1 spot on Forbes\u2019 list of the world\u2019s most innovative companies for 7 straight years now. That\u2019s why Dreamforce showcases what\u2019s new and what\u2019s next through the Customer Success Expo. This is the \u201chub of innovation\u201d at Dreamforce that focuses on thousands of cutting-edge product demos and expert consultations. Dreamforce also equips attendees with the knowledge to start innovating from 2,700+ breakout sessions that include hands-on training and Salesforce certification.
\n\n\n\nOne such product demo we\u2019re eagerly awaiting is Salesforce Einstein, which the company introduced last year. Einstein is Salesforce\u2019s way of bringing AI capabilities to any business through its platform. Dreamforce 2017 promises to walk Einstein through some more real-world applications, and we\u2019re hoping to see some use cases in B2B lead generation.
\n\n\n\nOf course, we\u2019re looking forward to discovering what\u2019s new in the Salesforce ecosystem, too, since it\u2019s such a critical tool for many of our clients. Also, at the time of writing this post, Salesforce has yet to announce the headline act of the Dreamforce 2017 concert. So we\u2019re hoping it\u2019s going to be Foo Fighters once more.
\n\n\n\nRelated: Comparakeet: Mercury Labs is One of the Most Sought After Lead Generation Services for 2017
\n\n\n\nAt Mercury Labs, we put innovation at the core of what we do. Whether it\u2019s innovation to help us keep up with the changing times or innovation that drives business results for our clients, we\u2019ve always been willing and ready to invest in making our solutions better and better.
\n\n\n\nThis is why ad:tech and Dreamforce have always been on our list of must-attend conferences each year. In fact, we\u2019ve now been attending these two events for 4 years in a row, and we\u2019ve picked up a lot of key insights that have helped us grow.
\n\n\n\nBut it\u2019s always the chance to meet and spend time with attendees that gets us excited about these events. So, if you\u2019re joining ad:tech New York or Dreamforce 2017 (or both) this November, the Mercury Labs team would be more than happy to see you there.
\n\n\n\nJoin the Mercury Labs Team on AdTech and Dreamforce
\n\n\n\nWe can\u2019t wait to meet and connect with you. Schedule our meetup, click the banners below!
\n\n\n\n![\"Meet](\"https://mercurylabsmarketing.com/wp-content/uploads/2017/10/01-CTA-dreamforce.png\" "\\"Meet")
It\u2019s going to be a busy November for the Mercury Labs team with two high-profile events lined up on our calendar.
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