{"id":21580,"date":"2017-09-29T14:37:08","date_gmt":"2017-09-29T06:37:08","guid":{"rendered":"https://mercurylabsmarketing.com/?p=21580"},"modified":"2023-03-23T10:19:50","modified_gmt":"2023-03-23T14:19:50","slug":"callbox-heads-to-new-orleans-for-the-2017-dma-then-conference","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/news-and-updates/callbox-heads-to-new-orleans-for-the-2017-dma-then-conference/","title":{"rendered":"Mercury Labs Heads to New Orleans for the 2017 DMA &amp;THEN Conference"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-the-callbox-team-will-be-attending-the-2017-dma-then-conference-a-data-and-marketing-event-happening-on-october-8-10-2017-in-new-orleans-la\">The Mercury Labs team will be attending the 2017 DMA &amp;THEN Conference, a data and marketing event, happening on October 8-10, 2017 in New Orleans, LA.</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&amp;THEN is the Direct Marketing Association\u2019s largest annual conference. It highlights the people, companies, and developments shaping data-driven marketing today. For two days at the Ernest N. Morial Convention Center, &amp;THEN will feature hundreds of educational sessions and hands-on workshops on the \u201cdata-first\u201d approach in marketing.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The &amp;THEN 2017 page touts this year\u2019s </span><a href=\"https://thedma.org/\"><span style=\"font-weight: 400;\">ros</span></a><span style=\"font-weight: 400;\"><a href=\"https://thedma.org/\" target=\"_blank\" rel=\"noreferrer noopener\">t</a></span><a href=\"https://thedma.org/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">er of speakers</span></a><span style=\"font-weight: 400;\"> as an \u201cunprecedented lineup\u201d, and we couldn\u2019t agree more. The event participants include marketing and brand leaders from IBM, Deloitte Digital, FedEx Services, Nordstrom, Adobe, Hershey\u2019s, 1-800-Flowers, Verizon, and more.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As true believers in the power of data-driven marketing, we\u2019re looking forward to gaining insights from these thought leaders. That\u2019s why we\u2019re very excited to join in on the different sessions, especially the following:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What Will Data Drive Next?: Future-Proofing Your Business</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cross-Channel Marketing Technology in Action</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">5 Simple Tips to Create a Data-Driven Email Marketing Strategy</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Data-Driven Content: Fueling Creativity with Science</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Humanizing Data Tools: How to Present Data in a Way Marketers Can Actually Use It</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Email: It\u2019s Not an Addiction, It\u2019s a Lifestyle</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Omnichannel Marketing Excellence Starts with Email</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Data-Driven Marketing: Separating Truth from Hype</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t Go There: How to Avoid Common Measurement Pitfalls</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Uniting Traditional and Data-Driven Marketing</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We\u2019ve been covering many of these areas on <a href=\"https://mercurylabsmarketing.com/blog/\">Mercury Labs\u2019s Savvy Marketer Blog</a> for quite a while now, so we\u2019re really aching to gain some fresh expert perspective on these topics.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Of course, an event like &amp;THEN wouldn\u2019t be complete without the chance to rub elbows with industry experts and fellow marketers all over the world. So, if you\u2019re heading to the 2017 &amp;THEN Conference next week, too, we\u2019d love to meet you there.</span></p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Join the Mercury Labs Team on&nbsp;2017 DMA &amp;THEN</strong></p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>We can\u2019t wait to meet and connect with you. Schedule our meetup, click the banner&nbsp;below!</strong></p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https://callbox-at-dma-and-then-2017.eventbrite.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"144\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2017/09/01-CTA-1.png\" alt=\"Mercury Labs Heads to New Orleans for the 2017 DMA &amp;THEN Conference\" class=\"wp-image-21583\" title=\"Mercury Labs Heads to New Orleans for the 2017 DMA &amp;THEN Conference\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2017/09/01-CTA-1.png 530w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2017/09/01-CTA-1-300x81.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2017/09/01-CTA-1-450x122.png 450w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" /></a></figure>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n","protected":false},"excerpt":{"rendered":"<p>The Mercury Labs team will be attending the 2017 DMA &amp;THEN Conference, a data and marketing event, happening on October 8-10, 2017 in New Orleans, LA. &amp;THEN is the Direct Marketing Association\u2019s largest annual conference. It highlights the people, companies, and developments shaping data-driven marketing today. For two days at the Ernest N. Morial Convention Center, [&hellip;]</p>\n","protected":false},"author":9,"featured_media":69307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[662],"tags":[1599,1598],"class_list":["post-21580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-updates","tag-callbox-joins-dma-then-2017","tag-dma-then-2017"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":null,"cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[24917],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":null,"cta":"BOOK A 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