{"id":20168,"date":"2017-05-26T07:38:12","date_gmt":"2017-05-26T07:38:12","guid":{"rendered":"https://mercurylabsmarketing.com/?p=20168"},"modified":"2023-02-01T01:25:50","modified_gmt":"2023-02-01T06:25:50","slug":"content-outreach-tips","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/content-outreach-tips/","title":{"rendered":"How to Reach Influencers and Grow Your Content Audience [VIDEO]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You spent ages crafting and perfecting your content marketing masterpiece, and then you hit the publish button. Hours, days, weeks go by, and yet your engagement metrics still haven&#8217;t breached the low double digits. So, you went back to the old drawing board and posted an even more compelling piece of content, but still got the same dismal results.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-this-is-an-all-too-familiar-situation-that-many-marketers-face-today-consider-this-76-of-marketers-blog-while-another-73-produce-case-studies-that-s-just-for-written-content-there-s-an-entire-ocean-of-infographics-whitepapers-social-media-posts-videos-and-other-materials-that-your-target-audience-has-to-navigate-in-order-to-find-your-content\"><span style=\"font-weight: 400;\">This is an all-too-familiar situation that many marketers face today. Consider this: 76% of marketers blog, while another 73% produce case studies. That&#8217;s just for written content. There&#8217;s an entire ocean of infographics, whitepapers, social media posts, videos, and other materials that your target audience has to navigate in order to find your content.</span></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Influencers can give your content the needed boost to reach a wider audience and, more importantly, drive action. This video series gives an overview on influencer outreach, going over some quick tips and ideas you can use, plus a brief walk-through of how we were able to successfully work with influencers in one of our content projects.</span></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-episode-1-why-reach-out-to-influencers\">Episode 1: Why Reach Out to Influencers?</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers are what your content needs to achieve escape velocity and generate the right kind of response. But before we talk about the &#8220;how&#8221; of influencer outreach, let&#8217;s first find out the &#8220;why&#8221;.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><script src=\"https://fast.wistia.com/embed/medias/i3xs4j7d9d.jsonp\" async=\"\"></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"></script></p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_i3xs4j7d9d videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<figure><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https://fast.wistia.com/embed/medias/i3xs4j7d9d/swatch\" alt=\"\"></figure><div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"></div>\n</div>\n</div>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-episode-2-knowing-who-to-reach\">Episode 2: Knowing Who to Reach</h3>\n\n\n\n<p class=\"wp-block-paragraph\">In B2B marketing, it all starts with the list&#8211;and Influencer outreach is no exception. Knowing who to reach out to is the critical first step that determines your campaign&#8217;s success or failure. There&#8217;s obviously going to be a lot of factors that an influencer must meet to make it into your list. But it all boils down to three C&#8217;s: connections, context, and conversions.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><script src=\"https://fast.wistia.com/embed/medias/3lf6b70hs5.jsonp\" async=\"\"></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"></script></p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_3lf6b70hs5 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<figure><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https://fast.wistia.com/embed/medias/3lf6b70hs5/swatch\" alt=\"\"></figure><div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"></div>\n</div>\n</div>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-episode-3-refining-your-message\">Episode 3:&nbsp;Refining Your Message</h3>\n\n\n\n<p class=\"wp-block-paragraph\">It takes a special kind of message to get influencers interested in your content. In this video, I&#8217;ll walk you through a few things to consider in order to craft a compelling pitch that contain everything that influencers want to find in an outreach message.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><script src=\"https://fast.wistia.com/embed/medias/f9jk4zgn7z.jsonp\" async=\"\"></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"></script></p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_f9jk4zgn7z videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<figure><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https://fast.wistia.com/embed/medias/f9jk4zgn7z/swatch\" alt=\"\"></figure><div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"></div>\n</div>\n</div>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-episode-4-offering-value\">Episode 4:&nbsp;Offering Value</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-weight: 400;\">If your pitch is what makes influencers take your request seriously, then it&#8217;s the value or benefit you offer that gets them to say yes. There&#8217;s one secret to making your offer impossible to refuse, and that&#8217;s what I&#8217;ll talk about in this episode.</span></strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><script src=\"https://fast.wistia.com/embed/medias/v5lzgtyesz.jsonp\" async=\"\"></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"></script></p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_v5lzgtyesz videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<figure><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https://fast.wistia.com/embed/medias/v5lzgtyesz/swatch\" alt=\"\"></figure><div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"></div>\n</div>\n</div>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-episode-5-putting-into-action\">Episode 5:&nbsp;Putting Into Action</h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s now time to apply what we&#8217;ve learned so far in this series with an actual example. I&#8217;ll go over how we were able to significantly improve the performance of one of our blog entries with help from influencers. Spoiler alert: It worked beyond our expectations.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><script src=\"https://fast.wistia.com/embed/medias/jjalb8k8w8.jsonp\" async=\"\"></script><script src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"></script></p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_jjalb8k8w8 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<figure><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https://fast.wistia.com/embed/medias/jjalb8k8w8/swatch\" alt=\"\"></figure><div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 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