{"id":18998,"date":"2017-01-27T07:03:14","date_gmt":"2017-01-27T07:03:14","guid":{"rendered":"https://mercurylabsmarketing.com/?p=18998"},"modified":"2024-03-19T14:03:02","modified_gmt":"2024-03-19T18:03:02","slug":"6-growth-hacking-lead-generation-techniques-for-2017","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/6-growth-hacking-lead-generation-techniques-for-2017/","title":{"rendered":"6 Growth Hacking Lead Generation Techniques for 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every year, businesses need to come up with new strategies to achieve success. Your marketing plan may have served you well last year, but you need a fresh and updated one to attain your goals this 2017. So your lead generation techniques, for example, must keep up with the new demands and needs of your market today. This will help you create a steady stream of income as well as higher conversion rates that you exactly need.</span></p>\n<p><span style=\"font-weight: 400;\">By planning a new budget that is based on successful channels, your business will prosper in no time. But what are the latest growth hacking lead generation techniques that you can use this year? Let\u2019s take a look at the ultimate tips you can use in your marketing plan this 2017:</span></p>\n<h2>#1: Learn how other companies beat competition in the market</h2>\n<p><span style=\"font-weight: 400;\">You know what they say, \u201cIf you can\u2019t beat them, join them\u201d. This is very much applicable in today\u2019s global market competition played by huge companies around the world. You can compare your business to others that offer the same products or services. That way, you can learn the best ways on how to attract potential customers and convert them to repeat buyers. Check out paid search, review sites, or product listing pages.</span></p>\n<p>Related:\u00a0<a title=\"The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?\" href=\"https://mercurylabsmarketing.com/lead-generation/where-can-you-get-a-good-b2b-lead-list/\" target=\"_blank\" rel=\"noopener\">The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?</a></p>\n<h2>#2: Personalize your marketing campaigns</h2>\n<p><span style=\"font-weight: 400;\">When people feel special when visiting your site, they are more likely to return. Make sure they get what they exactly need and provide them up to date information that excites them. Email marketing is also a great way to achieve customer retention and <a title=\"Start FRESH with a Clean Marketing List for 2017\" href=\"https://getb2bleads.com/blog/start-fresh-clean-email-list-2017/\" target=\"_blank\" rel=\"noopener noreferrer\">build new contact lists this 2017</a>. Exert more effort in achieving great customer experience for better lead conversion rates.</span></p>\n<p>Related: <a href=\"https://mercurylabsmarketing.com/email-marketing/creating-successful-email-marketing-campaign/\" target=\"_blank\" rel=\"noopener\">What goes into creating a successful Email Marketing Campaign</a></p>\n<h2><b>#3: Practice account-based marketing</b></h2>\n<p><span style=\"font-weight: 400;\">This technique is now a trending issue for marketers. ABM campaigns help salespeople in creating a targeted accounts\u2019 list that make lead generation easier. For better results, they offer beneficial services to customers such as training, business assessment, and personalized videos to grab their attention.</span></p>\n<p>Related:\u00a0<a title=\"Why Customer Profiling Could be the Best Investment your Company Makes\" href=\"https://mercurylabsmarketing.com/growth-hacking/why-customer-profiling-could-be-the-best-investment-your-company-makes/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Why Customer Profiling Could be the Best Investment your Company Makes&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:13057,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:0,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Why Customer Profiling Could be the Best Investment your Company Makes</span></a></p>\n<h2><b>#4: Focus on customers as ultimate investment</b></h2>\n<p><span style=\"font-weight: 400;\">By improving your customer\u2019s journey while they transact with you, it\u2019s easier to make them come back. You can practice thoughtful and strategic communications to ensure engagement and healthy interactions. Customers are satisfied when they get assisted all throughout the buying process.</span></p>\n<h2><b>#5: Track channels that give closed deals</b></h2>\n<p><span style=\"font-weight: 400;\">Marketers know that zero attribution equals to zero spend. It doesn\u2019t matter which industry you are in this 2017. What is really important is how you play your game. Don\u2019t forget to track down channels that provide you closed deals every time. This will help you get more volumes of leads while you gauge your marketing success. In addition, it will open more opportunities because you know which channels to target and what factors to benefit from. Here&#8217;s <a title=\"Increase New Business Inquiries this 2017 in 5 Easy Ways\" href=\"https://mercurylabsmarketing.com/lead-generation/how-to-increase-new-business-inquiries/\" target=\"_blank\" rel=\"noopener\">how to increase new business inquiries this 2017 in 5 easy ways</a>.</span></p>\n<h2><b>#6: Content marketing and blogging</b></h2>\n<p><span style=\"font-weight: 400;\">Content is important to business sites more than ever. If you can create infographics, blog posts, videos, and other similar content, your visitors will always be thrilled to get to your site. Fresh content also scores to more effective lead generation strategies this 2017.</span></p>\n<p>Here are some tips from our recent blog posts:</p>\n<ul>\n<li><a title=\"You Can\u2019t Hit Two Birds with One Stone: Creating Content for Demand Gen &amp; Lead Gen\" href=\"https://mercurylabsmarketing.com/content-marketing/creating-content-for-demand-gen-lead-generation/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;You Can\\u2019t Hit Two Birds with One Stone: Creating Content for Demand Gen &amp; Lead Gen&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:13057,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:0,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">You Can\u2019t Hit Two Birds with One Stone: Creating Content for Demand Gen &amp; Lead Gen</span></a></li>\n<li><a title=\"6 Most Important and Untold Benefits of Repurposing Old Content\" href=\"https://mercurylabsmarketing.com/content-marketing/benefits-of-repurposing-old-content/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;6 Most Important and Untold Benefits of Repurposing Old Content&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:13057,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:0,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">6 Most Important and Untold Benefits of Repurposing Old Content</span></a></li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How B2B Marketers Craft an Industry Related Content&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:13185,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\"><a title=\"How B2B Marketers Craft an Industry Related Content\" href=\"https://mercurylabsmarketing.com/content-marketing/creating-industry-related-content/\" target=\"_blank\" rel=\"noopener\">How B2B Marketers Craft an Industry Related Content</a></span></li>\n</ul>\n<h3>Getting serious with your Digital Marketing? You better <span style=\"color: #333399;\"><a style=\"color: #333399;\" title=\"FREE Ebook: Why You Should Bet Your Money on Digital Marketing (And Win)\" href=\"https://mercurylabsmarketing.com/why-you-should-bet-your-money-on-digital-marketing-and-win/\" target=\"_blank\" rel=\"noopener\">get this FREE EBOOK</a></span>!</h3>\n<p><a href=\"https://mercurylabsmarketing.com/why-you-should-bet-your-money-on-digital-marketing-and-win/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18980 size-full\" title=\"Why You Should Bet Your Money on Digital Marketing (And Win)\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2017/01/CTA-banner.png\" alt=\"Why You Should Bet Your Money on Digital Marketing (And Win)\" width=\"766\" height=\"383\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2017/01/CTA-banner.png 766w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2017/01/CTA-banner-300x150.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2017/01/CTA-banner-705x352.png 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2017/01/CTA-banner-450x225.png 450w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" /></a></p>\n<p style=\"text-align: center;\"><strong>\u00a0Learn more tips and tricks in creating quality and shareable content!</strong></p>\n<p style=\"text-align: center;\"><strong>Read more posts on <a title=\"Sales and Marketing Tips - The Savvy Marketer's Blog\" href=\"https://mercurylabsmarketing.com/blog/\" target=\"_blank\" rel=\"noopener\">The Savvy Marketer\u2019s Blog</a></strong></p>\n<p style=\"text-align: center;\"><strong>Or learn more about our <a title=\"Get More Qualified Sales Leads - Mercury Labs Marketing Services\" href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/\" target=\"_blank\" rel=\"noopener\">Lead Generation\u00a0Services</a> Dial 888.810.7464</strong></p>\n<div id=\"cb_related_posts\" data-blog-type=\"posts\" data-id=\"178\" data-offset=\"1\"></div>\n","protected":false},"excerpt":{"rendered":"<p>What are the latest growth hacking lead generation techniques that you can use this year? Let\u2019s take a look at these ultimate tips.</p>\n","protected":false},"author":9,"featured_media":69810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[1283],"class_list":["post-18998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-growth-hacking-lead-generation-techniques"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":null,"cb_acf_post_offer_type":"","cb_acf_post_offer":"","cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n<title>6 Growth Hacking Techniques for 2017 - Lead Generation</title>\n<meta name=\"description\" content=\"What are the latest growth hacking lead generation techniques that you can use this year? 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