![\"\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2016/10/time.jpg\")
Lead generation is simple. Just find leads and turn them into sales. Now, if the term \u201ceasier said than done\u201d has a poster boy, it\u2019s good old lead generation, hands down.
\n\n\n\nLead generation may be simple, but surely, it isn’t easy. Especially if only one or two people in an organization are tasked to do it. Realistically, lead generation requires a diverse pool of specialists \u2013 be it in analytics, marketing or writing. If you\u2019re generally having a tough time producing leads, then it\u2019s either you\u2019re doing it wrong, or you don\u2019t have a team that does it \u2013 which, technically, also falls under the doing-it-wrong category.
\n\n\n\nIt\u2019s not enough to know you\u2019re not doing it right, however. What you need to know are the signs that yell \u201cYOU NEED A LEAD GENERATION TEAM!\u201d. Here they are.
\n\n\n\n\u201cSales process\u201d refers to a set of steps your organization takes to move the prospect from \u201clead\u201d to \u201ccustomer\u201d. Because it\u2019s a process, it repeats itself perpetually like clockwork. It follows that it also has to be systematic and efficient. The usual sales process is as follows:
\n\n\n\nRelated: What to Tell Clients Who Say \u201cYou\u2019re too expensive.\u201d
\n\n\n\nIt\u2019s a tedious process to say the least, and sluggish when done by people who need to multitask. But done right and with the right system, it becomes simple, fast, and efficient. In order to do it, an organization needs a team of experts on each stage to carry out the task proficiently and for each stage to progress as seamlessly as possible.
\n\n\n\n![\"\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2016/10/rocket.jpg\")
The first instance you notice that costs are moving up faster than the price of petroleum when there\u2019s war in the Middle East, your basic instinct tells you it\u2019s time to fire some people. After all, a huge percentage of costs goes to salaries. But before you do that, ask yourself. Which services can\u2019t I live without? Do I really have to fire people, or just make them work like a solid, cohesive group? Understanding this allows companies to focus sales resources where they are needed and to cut waste, not value. The key addressing this issue is to promote efficiency in the sales organization.
\n\n\n\nRelated: Top 5 Sales Blind Spots in the IT and Software Industry
\n\n\n\n![\"\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2016/10/car.jpg\")
Have you heard of this phenomenon called social media? Yes? Cool, right? How about blogging and other marketing channels? Do you take advantage of them like you ought to? Yes? Nice. With optimum use, you can achieve maximum brand visibility using these tools. But let me tell you, if taking advantage of all these means you only have one person doing all the writing and blogging and vlogging and posting on social media, then either you\u2019re extremely lucky to have found a human version of the Swiss Army knife, or you\u2019re setting yourself up for failure.
\n\n\n\nHere’s just a fine example:
\n\n\n\n![\"\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2016/10/low-rating.png\")
What do you expect from a one-man army? Chances are, this guy\u2019s spreading himself too thin to get all the bases covered. You can\u2019t blame poor Mr. Smith for prioritizing quantity over quality because, hey, it\u2019s the numbers that matter. Or so you believed. With a team of dedicated and relentless individuals who clearly know what they\u2019re doing. You\u2019re putting your organization in the best position to achieve all its marketing goals.
\n\n\n\nThere are so many proverbs that emphasize the value of team work, but my favorite is (and perhaps the corniest of all), \u201cThere is no \u2018I\u2019 in \u2018team\u2019. Oftentimes, we marvel at the height of achievement individuals can reach singularly. But more marvelous still are the limits individuals collectively break. That\u2019s the essence of the human spirit \u2013 in sports, in marketing, in life.
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