![\"Mercury](\"https://mercurylabsmarketing.com/wp-content/uploads/2016/09/callbox-home-page.png\")
In B2B marketing, perhaps no two words are as important as Traffic and Conversion. These two spell the difference between being in the black and being in the red. But you probably already know this by now: More web traffic does not always mean more leads. Traffic that does not convert is useless. That\u2019s really unfortunate. Luckily, you can still increase your leads production without necessarily increasing your web traffic. Convenient, right?
\n\n\n\nHere are surefire ways to increase your conversion \u2013 meaning, turning traffic into leads \u2013 without actually increasing your web traffic.
\n\n\n\nI said amplify. Not just state or declare or put it there for all to see. Maximize and optimize it by making sure it grabs the viewers\u2019 or readers\u2019 attention the moment they see it, or at least, creates a strong connection with them. A convincing declaration of your unique selling point can build trust and keep prospects on the page longer than they originally intended.
\n\n\n\nPro tip: Use \u201caction\u201d words, not just passive words. And yes, sell the solution to their problem, not your product. Don’t be too salesy like a snake oil salesman.
\n\n\n\nReally, just KISS it, or \u201cKeep It Short and Simple\u201d. Or \u201cKeep it Simple, St****.\u201d The simpler your homepage is, the easier for the viewers to navigate through it and find what they need and want. Just make sure it answers these questions:
\n\n\n\n![\"HOW](\"https://mercurylabsmarketing.com/wp-content/uploads/2016/09/callbox-home-page-2.png\")
Don\u2019t make the common mistake of talking about yourself at length. Harping about your accomplishments will bore, if not totally turn off your viewer.
\n\n\n\nPro tip: Remember, the homepage is yours, but it\u2019s about the customer or client or guest. If it\u2019s about them, they\u2019ll stay longer.
\n\n\n\nRelated: Inbound and Outbound Strategies is a Match Made in Marketing Heaven
\n\n\n\nIt\u2019s the goal of the webpage to at least generate inquiries. If your headlines can\u2019t be seen, what do you think would make any visitor want to learn more from it? Make sure your headlines attract the visitors\u2019 attention as soon as their eyes land on the page. And that \u201cContact Us\u201d page? It\u2019s not just for display. You really have to make an effort to make it as user-friendly as possible \u2013 make it visible and easy to read. No fancy fonts, please. If can make your contact number(s) so conspicuous the visitor doesn\u2019t have to look for it, so much the better.
\n\n\n\nPro tip: You have to make the visitors feel confident in you, in your product or service, or whatever you\u2019re selling.
\n\n\n\nRelated: What to Tell Clients Who Say \u201cYou\u2019re too expensive.\u201d
\n\n\n\nWhat sounds better than freebies? Rewards! Incentives! Bonuses! Use the psychology of free stuff. I don\u2019t know, but there\u2019s something about those words that give them a really nice ring when spoken. Positive reinforcement almost always works, and it\u2019s true especially in marketing. When you add something extra \u2013 like a reward or bonus \u2013 to your unique selling point, it\u2019s easier to close the deal with the visitor. Offer a \u201cmoney-back guarantee\u201d or \u201cfree replacement\u201d or \u201clifetime warranty\u201d and chances are, you\u2019ll clinch the sale.
\n\n\n\nWhile you have already effectively differentiated your product or service from the competition through your unique selling point, the incentive to bonus or reward adds value to the whole thing, and even builds a deeper client-business relationship.
\n\n\n\nPro tip: Your message should be \u201cYou can\u2019t get from others what I\u2019m offering you.\u201d
\n\n\n\nThe previous four tips focus on optimizing the webpage. This last one is a no-brainer in terms of increasing leads without increasing web traffic volume. Why not try some of the most effective outbound marketing strategies?
\n\n\n\nEvent marketing is a simple and easy way to interact with prospects and turn them into leads. Experiential event marketing is even better, as it goes beyond the mere physical presence of people at an event. Here are some unconventional event marketing campaigns, find out why they totally worked.
\n\n\n\nAnd of course, there\u2019s good old targeted telemarketing if you want fast results. Whatever medium you choose, the most important thing is choosing an efficient and effective third-party service provider.
\n\n\n\nPro tip: Do not settle. When you\u2019re outsourcing, you simply do not settle for mediocre results.
\n\n\n\nRelated: Is there such thing as a good B2B lead Generation Company?
\n\n\n\nOne key takeaway here is, when you implement something new, make sure it\u2019s measurable so you\u2019ll know what works for you and what doesn\u2019t. More importantly, don\u2019t stop trying testing new things. Observe what your competitors are doing successfully that you may apply to your own. If you don\u2019t think imitation is the highest form of flattery, then just make it your inspiration.
\n\n\n\nHere are surefire ways to increase your conversion \u2013 meaning, turning traffic into leads \u2013 without actually increasing your web traffic.
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