{"id":16289,"date":"2016-08-12T08:58:54","date_gmt":"2016-08-12T08:58:54","guid":{"rendered":"https://mercurylabsmarketing.com/?p=16289"},"modified":"2026-04-02T12:20:11","modified_gmt":"2026-04-02T16:20:11","slug":"creating-industry-related-content","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/","title":{"rendered":"How do B2B Marketers Craft an Industry Related Content"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"></p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><span style=\"font-weight: 400;\">&#8220;Nobody cares about your products, except you. Create interesting content!&#8221; </span></em></p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><span style=\"font-weight: 400;\">&#8211; David Meerman Scott</span></em></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you have a website, you need content to drive traffic that converts. Every <a href=\"https://mercurylabsmarketing.com/\">B2B marketer </a>is eager to learn how to create useful content for a niche industry that delivers results for your business. &nbsp;</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In this article, we will help you refine your content strategy in creating an industry-related content that works for you and your business.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identify-your-audience-for-this-niche\">Identify your audience for this Niche.</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Learn everything about your audience. In order to get higher CTR (Click-Through-Rate) that converts you must identify and know who your audience are, what they\u2019re interested in, and how can you create an interesting content that\u2019s appealing to their eyes and eventually turn them into customers.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ask yourself these questions:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><span style=\"font-weight: 400;\">Who are the target audience?</span></em></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Before a </span>company launched a product in the market, they are more likely to define their target market. Same goes when writing <span style=\"font-weight: 400;\">content. You have to picture out your readers. Learn exactly what they do and their interests. Group them by location, by industry, etc.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><span style=\"font-weight: 400;\">What do I know about them?</span></em></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Some companies use Google Analytics to learn about their customers such as their age and gender. Know their interests and behavior.</p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"388\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/08/google-analytics.png\" alt=\"google analytics\" class=\"wp-image-16291\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/google-analytics.png 554w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/google-analytics-300x210.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/google-analytics-450x315.png 450w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-with-a-precise-idea\">Start with a Precise Idea</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When looking for ideas for your content that are within a specific industry, dig deeper into a specific area. How?&nbsp;</span>Research for a broader topic and narrow it down.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Example: </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You are going to write about \u2018Lead Generation for Advertising Company\u2019, find out through Google the common problems people in this industry are experiencing. Then narrow down this topic and research it further to write </span><em>\u2018How to Launch a Successful Lead Generation Campaign for Advertising Company\u2019</em></p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use&nbsp;<a href=\"https://www.title-generator.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Title Generator tool</a>&nbsp;to get related topics&nbsp;of your chosen keyword.</p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"315\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/08/ENTER-KEYWORD-HERE-1.png\" alt=\"\" class=\"wp-image-16298\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/ENTER-KEYWORD-HERE-1.png 560w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/ENTER-KEYWORD-HERE-1-300x168.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/ENTER-KEYWORD-HERE-1-450x253.png 450w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">You will get over a hundred&nbsp;title suggestions that will give you some idea of what next&nbsp;topics to write on.</p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"336\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/08/result1.png\" alt=\"\" class=\"wp-image-16299\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result1.png 762w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result1-300x132.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result1-705x310.png 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result1-450x198.png 450w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" /></figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"257\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/08/result2.png\" alt=\"result2\" class=\"wp-image-16300\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result2.png 756w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result2-300x101.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result2-705x239.png 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result2-450x152.png 450w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" /></figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"320\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/08/result3.png\" alt=\"result3\" class=\"wp-image-16301\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result3.png 743w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result3-300x129.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result3-705x303.png 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/result3-450x193.png 450w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-google-as-your-best-friend\">Make Google as your best friend</h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"350\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/08/googlesearch.png\" alt=\"googlesearch\" class=\"wp-image-16292\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/googlesearch.png 594w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/googlesearch-300x176.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/googlesearch-450x265.png 450w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Research, Research, Research!!! Educate yourself about the industry to create better content. By understanding a particular niche, you will be able to write a convincing content about it. </span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-talk-to-industry-experts\">Talk to industry experts</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Researching about your customer is important. But you have to learn from the experts in order to have a better understanding of a particular niche. Talk to industry experts. They can provide you with expert insight into their niche industry that you can use in creating an interesting content. &nbsp;Subscribe to industry media or attend events if necessary.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-contents-that-fits-the-value-proposition-of-your-business\">Create Contents that Fits the Value Proposition of your Business</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When creating content for a particular niche, you need to figure out the following:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Find out the problems you are solving</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">How do you solve these problems?</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">How is your solution unique from others?</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-find-out-authoritative-keywords-that-works\">Find out Authoritative Keywords that Works</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use Google AdWords to know the number of searches of your keywords and to decide whether it is right to invest your time and effort in optimizing those keywords.</p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"410\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/08/adword.png\" alt=\"\" class=\"wp-image-16302\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/adword.png 736w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/adword-300x167.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/adword-705x392.png 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/adword-450x250.png 450w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are some tips to remember when thinking for the right keyword for your content: </span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t stuff. Overloading your content with these words will make it look like your writing for search engine alone. Never forget to write content that will spark up engagement and interaction between you and the readers.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">It is best to keep an updated list of keywords to become more familiar with all of them and find out what works best.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Below are few examples of our industry-related content and the reason why they are read by our audience.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Make them realize what they&#8217;re missing on their strategies</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">Ex:&nbsp;<a href=\"https://mercurylabsmarketing.com/telemarketing/sales-blind-spot-in-it-and-software-industry/\">Top 5 Sales Blind Spots in the IT and Software Industry</a></p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Intrigue them with new tips</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Marketing BI Software: Be The Heaven-Sent Solution to Customers&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:13117,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:0,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Ex:&nbsp;<a href=\"https://mercurylabsmarketing.com/strategy/marketing-bi-software-be-the-heaven-sent-solution-to-customers-problem/\">Marketing BI Software: Be The Heaven-Sent Solution to Customers</a></span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Answer&nbsp;prospects&#8217; questions through blogging</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Relate your services with your target Industry but don&#8217;t just promote. Educate and give value to the readers.</strong></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-take-note-that-you-can-learn-everything-overnight-but-with-these-advices-you-will-be-able-to-write-contents-for-a-specific-industry-that-is-more-effective-and-that-delivers-results-in-no-time-with-the-right-approach\"><span style=\"font-weight: 400;\">Take note that you can learn everything overnight. But with these advices, you will be able to write contents for a specific industry that is more effective and that delivers results in no time with the right approach.</span></h3>\n","protected":false},"excerpt":{"rendered":"<p>Every B2B marketer is eager to learn how to create a useful content for a niche industry that delivers results for your business.</p>\n","protected":false},"author":9,"featured_media":16293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[1068],"tags":[1049,1048,1047],"class_list":["post-16289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-conversion","tag-content-that-converts","tag-industry-related-content"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"webinar","cb_acf_post_offer":[55738],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"","yoast_head_json":{"title":"How B2B Marketers Craft an Industry Related Content?","description":"Every B2B marketer is eager to learn how to create a useful content for a niche industry that delivers results for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/content-marketing/creating-industry-related-content/","og_locale":"en_US","og_type":"article","og_title":"How B2B Marketers Craft an Industry Related Content?","og_description":"Every B2B marketer is eager to learn how to create a useful content for a niche industry that delivers results for your business.","og_url":"https://mercurylabsmarketing.com/content-marketing/creating-industry-related-content/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_author":"https://www.facebook.com/rbecca.matias","article_published_time":"2016-08-12T08:58:54+00:00","article_modified_time":"2026-04-02T16:20:11+00:00","og_image":[{"width":800,"height":352,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2016/08/How-B2B-Marketers-Should-Craft-an-Industry-Related-Content-And-Why-.jpg","type":"image/jpeg"}],"author":"Rebecca Matias","twitter_card":"summary_large_image","twitter_title":"How B2B Marketers Craft an Industry Related Content?","twitter_description":"Every B2B marketer is eager to learn how to create a useful content for a niche industry that delivers results for your business.","twitter_creator":"@https://www.twitter.com/becca_matias","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Rebecca Matias","Est. reading time":"5 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/"},"author":{"name":"Rebecca Matias","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775"},"headline":"How do B2B Marketers Craft an Industry Related Content","datePublished":"2016-08-12T08:58:54+00:00","dateModified":"2026-04-02T16:20:11+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/"},"wordCount":713,"commentCount":0,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/How-B2B-Marketers-Should-Craft-an-Industry-Related-Content-And-Why-.jpg","keywords":["Content Conversion","Content that Converts","Industry Related Content"],"articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/#respond"]}]},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/","name":"How B2B Marketers Craft an Industry Related Content?","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/How-B2B-Marketers-Should-Craft-an-Industry-Related-Content-And-Why-.jpg","datePublished":"2016-08-12T08:58:54+00:00","dateModified":"2026-04-02T16:20:11+00:00","description":"Every B2B marketer is eager to learn how to create a useful content for a niche industry that delivers results for your business.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/How-B2B-Marketers-Should-Craft-an-Industry-Related-Content-And-Why-.jpg","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/08/How-B2B-Marketers-Should-Craft-an-Industry-Related-Content-And-Why-.jpg","width":800,"height":352,"caption":"How B2B Marketers Craft an Industry Related Content"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/creating-industry-related-content/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"How do B2B Marketers Craft an Industry Related Content"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/",""]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775","name":"Rebecca Matias","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","url":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","caption":"Rebecca Matias"},"description":"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.","sameAs":["https://mercurylabsmarketing.com","https://www.facebook.com/rbecca.matias","https://www.linkedin.com/in/rebecca-matias-callbox-usa","https://x.com/https://www.twitter.com/becca_matias"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/rebecca/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/16289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/9"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=16289"}],"version-history":[{"count":34,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/16289/revisions"}],"predecessor-version":[{"id":120655,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/16289/revisions/120655"}],"acf:post":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/55738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/16293"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=16289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=16289"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=16289"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}