![\"Infographics\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2023/02/5-Parts-of-a-Best-Lead-Converting-Email_.webp\")
Any lead generation discussion is definitely conjoined by email marketing. Despite innovations in tools and prospecting strategies, email marketing indestructibly remained on top of the list of campaign activities like sharing information and communicating with target decision-makers.
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\n\n\n\nA strong, eye-catching subject line is what makes a user interested to read an email. When it\u2019s composed of keywords that would cause curiosity to the recipient, it\u2019ll likely get opened in less than 5 seconds.
\n\n\n\nHere are important factors to consider when drafting an appealing Subject Line:
\n\n\n\nKeep an appropriate length, enough to be fully visible in the user\u2019s inbox. Although there\u2019s no standard number of characters or words for an effective subject line, a 61-70-character subject line shows to gain the most average read rate.
\n\n\n\nUse fitting words that are familiar to the user. Terminologies that likely summarize the email copy itself. The choices of words on the subject line used must stimulate urgency upon the user.
\n\n\n\nConsider revising the subject line if you don\u2019t get any reply from any send out activities made. Double check the length as it might be too long, and the words used may be unfamiliar.
\n\n\n\nIt\u2019s best to have a list of versions for subject lines to be used at the same time and compare which ones are working best.
\n\n\n\nRelated: 13 Business Goals You Can Achieve Through Email Marketing
\n\n\n\nMost businesses use company name, a person\u2019s name, product or brand name, or just email address for a sender name. A generic-like sender name is most likely to be ignored so use a sender name that exhibits a clearer identity to make your email more credible.
\n\n\n\nTake some tips from instantshift.com:
\n\n\n\nIf your audience knows you by name, put your name in the \u201cfrom\u201d line.
\n\n\n\nIf email recipients identify with your company\u2019s name and not yours, or even recognize it before they recognize yours, then include your company\u2019s name in the \u201cfrom\u201d line\u2014especially if your business is a big name.
\n\n\n\nYou can include both your personal name and your company\u2019s name in the \u201cfrom\u201d line. This works when you are part of a big business and you are the personal representative of the business. People will likely identify with your company\u2019s name and also acknowledge you as the representative of the business. You could also use your first name followed by the company\u2019s name.
\n\n\n\nWhen you work for a particular department in a business and your audience knows that, mention it. If your email address doesn\u2019t already include your department, put it in (as in \u201cSteve, HR, Peoples\u2019 Magazine\u201d). You\u2019ll give your audience the most specific information possible.
\n\n\n\nIf there are many representatives in your business, divide the email addresses into shorter lists and use the most familiar representatives\u2019 names for each list in the \u201cfrom\u201d line along with the company\u2019s name.
\n\n\n\nMany companies have branches in many locations around a city, state, country, or world. In such cases, the company name alone might confuse your audience, so mention your specific geographical location.
\n\n\n\nIf your audience is most familiar with your company\u2019s website, then include the domain name or URL. Include your business name as well to promote your business as a brand.
\n\n\n\nNo matter how appealing your subject line and credible your sender name may be, but the actual content is ineffective and unsound, your email will likely be sent to trash. As much as possible, limit your email content to three parts.
\n\n\n\nHere are some tips in drafting a first-rate email content:
\n\n\n\nRelated: Use the Psychology of Free Stuff to Generate Leads
\n\n\n\nImages on emails may heighten the recipient\u2019s interest but should follow some rules:
\n\n\n\nRelevant, visible, and more actionable CTAs have higher conversion rates. Remember to limit your CTAs to just 1 or 2 buttons to achieve more clickthroughs, having more could steal the user\u2019s attention from taking quick action.
\n\n\n\nMarketing automation tools are now capable of sending hundreds to thousands of emails per day. Still, such capability will not warrant a good lead conversion to your email marketing efforts.
\n\n\n\nSo before sending those emails out, make sure to double check on the details as noted above, to optimize your marketing emails and boost conversions.
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