{"id":15199,"date":"2016-05-23T16:12:31","date_gmt":"2016-05-23T16:12:31","guid":{"rendered":"https://mercurylabsmarketing.com/?p=15199"},"modified":"2026-06-09T12:12:12","modified_gmt":"2026-06-09T16:12:12","slug":"callbox-on-money-mind","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/news-and-updates/callbox-on-money-mind/","title":{"rendered":"Mercury Labs on Money Mind: What a CEO Had Known About the Philippines Long Before its President Did"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Things are looking good for the Philippine economy. Considered the \u201csick man of Asia\u201d not long ago, it has transformed into a \u201cRising Tiger\u201d, thanks to a stable fiscal and monetary system and a sound macroeconomic policy. That the government singled out Business Process Outsourcing as a high-potential and priority development area for investment was a smart move as far as economic foresight is concerned. Over the past decade, the Philippines\u2019 BPO industry has seen tremendous growth \u2013 revenues and employment have expanded tenfold since 2004, and the industry sees an average yearly growth rate of 20 percent. </span></p>\n\n\n\n<h3 id=\"h-asia-s-fastest-growing-economy\" class=\"wp-block-heading\">Asia\u2019s Fastest Growing Economy</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the \u201cPhilippines Special\u201d episode of Money Mind aired over Channel News Asia, the Philippines was lauded as Asia\u2019s fastest-growing economy, due in large part to the flourishing BPO industry.&nbsp;</span>As a matter of fact, the BPO industry in the Philippines is one of the biggest driving forces of the vigorous economy. Consider this: during the global financial crisis in 2009, it was (only) the overseas remittances that kept the country from recession. The year after that &#8212; and this was when the country was universally acknowledged as BPO Capital of the world \u2013 almost $9 billion in revenues was generated by the 500,000 employees in the BPO sector. Fast forward to 2015: the BPO workforce has more than doubled \u2013 more or less 1.1 million \u2013 and the revenue increased by 114% to more than $21 billion. That number is second only to the remittances by Overseas Filipino Workers ($26-30 billion). Clearly, the title \u201cBPO Capital of the World\u201d isn\u2019t just for bragging rights or some nominal honor. It cemented the nation\u2019s stake as the next techno hub, and more importantly, brought food to millions of tables.</p>\n\n\n\n<h3 id=\"h-the-bpo-leader-from-the-province\" class=\"wp-block-heading\">The BPO Leader from the Province</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But here\u2019s the best part: the BPO revolution didn\u2019t just cause a stir in the capital city. In fact, when BPO was just a fledgling industry in the Philippines, one company has already started to make a name for itself in Panay Island in the Visayas: <strong>Mercury Labs</strong>.</span></p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized wp-image-65754\"><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"400\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/05/First-Callbox-Building-0.webp\" alt=\"First Mercury Labs Building\" class=\"wp-image-70626\" style=\"width:371px;height:300px\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/05/First-Callbox-Building-0.webp 495w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/05/First-Callbox-Building-0-300x242.webp 300w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" /><figcaption class=\"wp-element-caption\"><em>Home to the first Mercury Labs office in 2004</em></figcaption></figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized wp-image-65838\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"440\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/05/callbox-office-0.webp\" alt=\"New Mercury Labs office in Iloilo City\" class=\"wp-image-69553\" style=\"width:529px;height:330px\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/05/callbox-office-0.webp 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/05/callbox-office-0-300x187.webp 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" /><figcaption class=\"wp-element-caption\"><em>New Mercury Labs office in Iloilo City</em></figcaption></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In 2004, a small startup in Los Angeles decided to set up shop in Iloilo City, the regional capital of Western Visayas. This, after the company\u2019s founder and CEO, Rom Agustin, realized that, on paper, his home country had all the key ingredients necessary for it to transform into a growling tiger: a fast-growing middle class with money to spend, low labor, and operating costs, and a 90-plus-million strong, largely English speaking population. Fueled by the desire to give back by investing in the country\u2019s most important resources \u2013 its people, Mr. Agustin chartered a clear course toward success in the BPO industry.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about: Rom Agustin and Mercury Labs&#8217;s humble beginnings</p>\n\n\n\n<h3 id=\"h-going-glocal\" class=\"wp-block-heading\">Going \u201cGlocal\u201d</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It turned out the opportunity was better-looking in reality than it was on paper. In a little more than a decade, the homegrown company with a humble office in Iloilo City has expanded to Davao, another booming metropolis in the southern Philippine island of Mindanao, to offices in the US, the UK, Australia, Singapore, and Malaysia, serving hundreds of multinational companies from more than 20 countries around the world.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Locally, it has spurred economic growth, paving the way for other BPO companies to invest in Iloilo City. The influx of BPO firms provided thousands of jobs to the tech-savvy young population, which in turn, had a positive effect on a number of other business areas, such as the retail, real estate, and telecom industries.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: Behind the Scenes: <a href=\"https://mercurylabsmarketing.com/news-and-updates/callbox-at-money-mind-show-in-channel-news-asia/\">Mercury Labs on Money Mind Show in Asia</a></p>\n\n\n\n<h3 id=\"h-it-s-more-fun-in-the-philippines\" class=\"wp-block-heading\">It\u2019s More Fun in the Philippines</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There\u2019s plenty to look forward to in the country, what with the dawn of a new administration. And as outgoing President Aquino said, \u201cWe are determined to prove to the world an important truth about our country: In the Philippines,</span> you will find a place where the government is focused on investing in<span style=\"font-weight: 400;\"> its greatest resource, its people; a nation where entrepreneurs are viewed as partners, and where everyone works to prove that, for tourists and businesses alike:&nbsp;It\u2019s more fun in the Philippines.\u201d</span></p>\n\n\n\n<h3 id=\"h-incidentally-callbox-s-ceo-rom-agustin-had-known-that-way-before-it-became-a-catchphrase\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Incidentally, Mercury Labs\u2019s CEO Rom Agustin had known that way before it became a catchphrase.</span></h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Watch the Money Mind Asia full video below:</p>\n\n\n\n<p class=\"wp-block-paragraph\">Inside and outside the box, get to know us more:</p>\n","protected":false},"excerpt":{"rendered":"<p>What a Mercury Labs CEO, Rom Agustin, had known about the Philippines long before its President 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