![\"Traditional](\"https://mercurylabsmarketing.com/wp-content/uploads/2016/04/DIRECT_MAIL_RESPONSE_RATE_2015_infographic-310x1030.jpg\" "\\"Traditional")
Are you checking your inbox several times a day? Do you Tweet? Are you continuously making Linkedin connections? I guess the answer is “Yes” because all of us marketers do so.
\n\n\n\nDo you have the feeling that everybody and everything nowadays is online? Yes, because it is true, but this is only the partial truth. Regardless of the booming digital space, the traditional – direct marketing is still pretty much bustling and showing exceptional numbers.
\n\n\n\nWhy do savvy marketers still integrate direct marketing and direct mail in particular into their marketing mix?
\n\n\n\nThe latest DMA Response Rates report numbers speak for itself. The undeniable winner between all media is the phone, or telemarketing. Having said that the fact that direct mail overtakes all digital channels combined by over 600% is a bold declaration that requires our recognition.
\n\n\n\nThe overwhelming numbers of the DMA research are not the only reason you should consider direct mail when creating your next marketing campaign. Here are few more reasons:
\n\n\n\nLastly, let’s not forget that not everyone has email or computer for that matter, but everyone has a mailbox, and it is without a “junk” folder! I am not going to brag any longer and will let the numbers of the following infographic finish the mission.
\n\n\n\n![\"Milena](\"https://mercurylabsmarketing.com/wp-content/uploads/2016/04/Milena.jpg\")
Milena Marguenski is the owner and CEO of US Presort.
\n\n\n\n\n\n\n\nCheck out more articles about direct marketing:
\n\n\n\nThe latest DMA Response Rates report numbers speak for itself. The undeniable winner between all media is still one of the traditional marketing method…
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