{"id":14345,"date":"2016-03-22T00:51:47","date_gmt":"2016-03-22T00:51:47","guid":{"rendered":"https://mercurylabsmarketing.com/?p=14345"},"modified":"2026-06-11T13:06:09","modified_gmt":"2026-06-11T17:06:09","slug":"smart-calling-whats-the-edge","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/news-and-updates/smart-calling-whats-the-edge/","title":{"rendered":"SMART Calling: What&#8217;s the Edge?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><b><i>Finally! You won\u2019t need to chase prospects anymore.</i></b></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the article </span><a href=\"/news-and-updates/callbox-university-continuing-education-program/\"><i><span style=\"font-weight: 400;\">Mercury Labs University \u2013 Continuing Education Program</span></i> </a><span style=\"font-weight: 400;\">written by Mercury Labs CEO himself, Rom Agustin, he said </span><i><span style=\"font-weight: 400;\">\u201c </span></i><span style=\"font-weight: 400;\">We continue to reinvent ourselves to keep up with the rapid advancements in <a href=\"https://mercurylabsmarketing.com/lead-generation/high-tech-lead-generation-strategies/\">lead generation technology and strategies</a>. And to be competitive, we equip ourselves with more knowledge and upgrade our skill sets in order to stay in the forefront of the business</span><i><span style=\"font-weight: 400;\">\u201d </span></i><span style=\"font-weight: 400;\">.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Productivity meetings in Mercury Labs conference rooms do not merely revolve around discussions on who pitched in the biggest dollar for the month or which team has gotten the highest numbers in their weekly KPIs. Mercury Labs leaders meet and discuss matters that bring out insights on <a href=\"https://mercurylabsmarketing.com/\">lead generation process enhancements</a>, which has led to many an innovation, the latest and most outstanding of which is </span><b>SMART Calling</b><span style=\"font-weight: 400;\">.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ideally, the Mercury Labs Pipeline uses a </span><span style=\"font-weight: 400;\">lead scoring system to figure out </span><b><i>who</i></b><span style=\"font-weight: 400;\"> the most sales-ready prospects are based on their demographic and behavioral scores.</span></p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">But we just can\u2019t stop reinventing so we made Pipeline even smarter by enabling it to predict WHEN the best time is to call a particular contact.</p>\n</blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">SMART Calling is a dialer technology that assigns a &#8220;<em>reachability</em>&#8221; score to contacts based on the following factors<i>:</i></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead score</li>\n\n\n\n<li>Recency of the Last Call</li>\n\n\n\n<li>Times of successful phone contact</li>\n\n\n\n<li>Times of email opens</li>\n\n\n\n<li>TImes of email replies</li>\n\n\n\n<li>Times of website visits</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, it\u2019s a win win situation &#8211; your Mercury Labs team will be calling the <i>ripest prospects</i> at the <i>timeliest hours</i>, and <i>minimizing time wasted</i> on not-availables, no-answers and voicemails. This means that more decision makers are spoken to, as more quality calls are made, which would result to <a href=\"/appointment-setting-lead-generation/\"><i>more leads and appointments for you</i></a>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">More than just getting a pack of appointments booked for you, we are taking your business into new grounds through SMART Calling by allowing you to:</p>\n\n\n\n<h3 id=\"h-prioritize-calls-in-real-time\" class=\"wp-block-heading\">Prioritize Calls In Real Time</h3>\n\n\n\n<p class=\"wp-block-paragraph\">SMART Calling prioritize contacts with highest reachability scores who are most ready to move further down the sales funnel in real time. This gives you a higher probability of speaking with your target decision makers.</p>\n\n\n\n<h3 id=\"h-increase-sales-force-productivity\" class=\"wp-block-heading\">Increase Sales Force Productivity</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your Mercury Labs agent is able to maximize the calling hours on target decision makers who are most available to talk, and free unreachables like busy signals, voicemail, or no answers. A SMART Calling feature that will boost quality calls and high-converting leads.</p>\n\n\n\n<h3 id=\"h-run-a-more-efficient-campaign\" class=\"wp-block-heading\">Run A More Efficient Campaign</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign productivity is edging on more talk time and less idle time for the agent, as SMART Calling makes real time adjustments that eases the workflow in reaching your target prospect at the time they are most interested in to hear what you have to offer.</p>\n\n\n\n<p class=\"wp-block-paragraph\">SMART Calling was created by the perceptive and skillful Mercury Labs brainstormers who never get tired of creating and discovering new processes and tools to increase effectiveness.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Rom added in his article, \u201cby learning and adapting change, each task becomes a commitment and each challenge coped, an achievement.\u201d</em></p>\n\n\n\n<h3 id=\"h-now-you-need-not-worry-about-who-when-and-how-to-chase-prospects-with-callbox-and-smart-calling-they-ll-surely-come-to-you-nbsp\" class=\"wp-block-heading\">Now you need not worry about who, when and how to chase prospects, with Mercury Labs and SMART Calling, they\u2019ll surely come to you.&nbsp;</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Watch our Smart Calling video to learn more</p>\n\n\n\n<iframe loading=\"lazy\" src=\"https://player.vimeo.com/video/163214174\" allowfullscreen=\"allowfullscreen\" width=\"640\" height=\"360\" frameborder=\"0\"></iframe>\n","protected":false},"excerpt":{"rendered":"<p>We made Pipeline even smarter by enabling it to predict WHEN the best time is to call a particular contact. 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