{"id":13991,"date":"2016-03-10T04:33:34","date_gmt":"2016-03-10T04:33:34","guid":{"rendered":"https://mercurylabsmarketing.com/?p=13991"},"modified":"2023-11-14T09:49:07","modified_gmt":"2023-11-14T14:49:07","slug":"stats-proves-email-marketing-is-most-reliable-channel","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/email-marketing/stats-proves-email-marketing-is-most-reliable-channel/","title":{"rendered":"7 Stats That Prove Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In your B2B marketing campaigns, what lead generation channel do you use?</p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone says that \u2018<em>Content is King</em>\u2019, while others say social media is where true power lies. Traditional marketers still bank on cold calling and <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/\">appointment settings</a>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">But here are the reasons why <strong>EMAIL MARKETING</strong> should be your bread and butter:</p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2016/03/Proof-That-Email-Marketing-Is-Still-The-Most-Reliable-Channel.jpg\" alt=\"7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]\" class=\"wp-image-13992\" width=\"525\" height=\"1118\" title=\"7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/03/Proof-That-Email-Marketing-Is-Still-The-Most-Reliable-Channel.jpg 700w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/03/Proof-That-Email-Marketing-Is-Still-The-Most-Reliable-Channel-483x1030.jpg 483w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/03/Proof-That-Email-Marketing-Is-Still-The-Most-Reliable-Channel-331x705.jpg 331w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2016/03/Proof-That-Email-Marketing-Is-Still-The-Most-Reliable-Channel-450x957.jpg 450w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" /></figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-infographic-transcript\">Infographic Transcript:</h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email marketing has an ROI of 4,300% (<em>Source: Direct Marketing Association</em>)</li>\n\n\n\n<li>Revenue from email has increased by 28% from 2013-2014 (<em>Source: Email Marketing Industry Census 2014</em>)</li>\n\n\n\n<li>60% of marketers believe email marketing produces positive ROI (<em>Source: Marketing Sherpa</em>)</li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-you-might-want-to-check-out-introducing-the-ultimate-lead-generation-kit-to-jump-start-your-business\">You might want to check out! <strong><span style=\"color: #993300;\"><a href=\"https://mercurylabsmarketing.com/lead-generation/ultimate-lead-generation-kit/\"><span data-sheets-value=\"[null,2,&quot;Introducing: The Ultimate Lead Generation Kit To Jump start your Business!&quot;]\" data-sheets-userformat=\"[null,null,13309,[null,0],null,[null,[[null,2,0,null,null,[null,2,0]],[null,0,0,3],[null,1,0,null,1]]],[null,[[null,2,0,null,null,[null,2,0]],[null,0,0,3],[null,1,0,null,1]]],[null,[[null,2,0,null,null,[null,2,0]],[null,0,0,3],[null,1,0,null,1]]],[null,[[null,2,0,null,null,[null,2,0]],[null,0,0,3],[null,1,0,null,1]]],0,0,0,0,null,null,&quot;Verdana&quot;,9]\">Introducing: The Ultimate Lead Generation Kit To Jump start your Business!</span></a></span></strong></h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>40% of qualified leads discover sites via email (<em>Source: Marketing Land</em>)</li>\n\n\n\n<li>64% of decision-makers read emails via mobile devices (<em>Source: SalesForce</em>)</li>\n\n\n\n<li>Adding social sharing buttons to email messages an increase click-through rates by more than 150% (<em>Source: SocialTimes</em>)</li>\n\n\n\n<li>56% of businesses plan to increase their email marketing efforts this year (<em>Source: CustomerMinds</em>)</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n","protected":false},"excerpt":{"rendered":"<p>Here are 7 Stats that proves why EMAIL MARKETING should be your bread and butter. Who says it&#8217;s a dying industry? That&#8217;s myth!</p>\n","protected":false},"author":9,"featured_media":13995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[1067],"tags":[1373,238,841,840],"class_list":["post-13991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-callbox-infographic","tag-email-marketing","tag-most-reliable-marketing-channel","tag-statistics-on-email-marketing-roi"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":null,"cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[20688],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":null,"cta":"BOOK A 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