![\"Trivia](\"/wp-content/themes/enfold-child/assets/images/light-bulb.svg\")
\n \n Quick take: As AI SDR tools race to cut costs, Mercury Labs is betting that human-reviewed qualification, not automation alone, is what actually gets a meeting booked.\nEncino, California \u2014 Mercury Labs Inc. is celebrating 22 years in B2B lead generation and appointment setting.
\n\n\n\nThe milestone lands at a turning point for the industry. AI SDR tools are getting faster. Compliance rules are getting stricter. Mercury Labs says its answer to both is the same: pair AI speed with human judgment.
\n\n\n\nFounded in 2004, Mercury Labs now runs campaigns across North America, APAC, LATAM, and EMEA. The company has completed more than 10,000 programs. Three of the five largest companies in the world have been clients.
\n\n\n\n\n \n \n \n Quick take: As AI SDR tools race to cut costs, Mercury Labs is betting that human-reviewed qualification, not automation alone, is what actually gets a meeting booked.\n
Two forces are reshaping outbound sales in 2026:
\n\n\n\nMercury Labs’s pitch: speed without oversight creates risk. Its 22-year model is built to catch what automation misses.
\n\n\n\n“Twenty-two years of client conversations taught us something the AI SDR hype cycle is only now catching up to: a qualified lead is a judgment call, not just a data match. That is what we have built our model around since day one, and it is why we are not walking away from it now.” \u2014 Mitos Aguadera, VP Sales, Mercury Labs
\n\n\n\n\n\n\nMercury Labs started in 2004 with phone and email campaigns. The model has grown a lot since then.
\n\n\n\nToday’s programs run across:
\n\n\n\nAn in-house data team builds and validates every contact list. Lists are checked against GDPR, CCPA, PDPA, and CAN-SPAM before a single call goes out.
\n\n\n\nThat matters more in 2026. New TCPA rules require phone numbers to be verified against reassignment databases before every dial. FCC rules (effective April 2025) require opt-outs to be honored within 10 business days. Mercury Labs positions its human review layer as the safeguard automated dialers don’t have.
\n\n\n\n![\"Leverage](\"https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/4950628/interactive-350621382347.png\")
\n \nMercury Labs enters year 22 with some numbers to point to:
\n\n\n\nClients report a roughly 30% lift in appointment rates and a 25% faster sales funnel once a program is running. Mercury Labs attributes this to combining AI targeting with human qualification, not either one alone.
\n\n\n\n“The market keeps testing whether AI alone can replace the human side of outbound. Twenty-two years of data tells us the answer is no. AI paired with the right human oversight makes outbound faster and more accurate than either one running by itself.” \u2014 Rebecca Matias, COO, Mercury Labs
\n\n\n\nMercury Labs’s next focus: making its track record visible where B2B buyers now actually search, including AI answer engines like ChatGPT, Perplexity, and Gemini.
\n\n\n\nPlans in motion:
\n\n\n\nAbout Mercury Labs
\n\n\n\nFounded in 2004 and headquartered in Encino, California, Mercury Labs Inc. is a global B2B lead generation and appointment setting company. It combines AI-powered outreach with dedicated SDR teams across North America, APAC, LATAM, and EMEA.
\n\n\n\nMercury Labs holds Platinum HubSpot Partner status, a 4.6-star Clutch rating, and 39 industry rankings and awards. The company has completed more than 10,000 B2B campaigns and serves clients across software, SaaS, cybersecurity, fintech, and dozens of other industries.
\n\n\n\nFor 22 years, Mercury Labs has helped B2B companies generate qualified leads and sales opportunities. Learn how its AI-human hybrid approach continues to drive results in a changing market.
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