{"id":123424,"date":"2026-05-19T13:21:34","date_gmt":"2026-05-19T17:21:34","guid":{"rendered":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?p=123424"},"modified":"2026-07-16T13:55:22","modified_gmt":"2026-07-16T17:55:22","slug":"callbox-appointment-setting-services-recognitions","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/news-and-updates/callbox-appointment-setting-services-recognitions/","title":{"rendered":"Mercury Labs Named As Top Appointment Setting Service by Industry Sources"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https://mercurylabsmarketing.com/?utm_source=aaILnam\">Mercury Labs</a> has been in the <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/?utm_source=aaILnam\">B2B appointment setting</a> space since 2004. That tenure alone does not explain the recognition. What explains it is a model built around the way modern B2B buying actually works: multi-touch, multi-channel, data-informed, and anchored to qualified meetings rather than raw activity volume. Across sources, the same differentiators keep surfacing \u2014 and this page documents exactly what each independent evaluator said and why it matters.</p>\n\n\n<div id=\"cta_UAZ2\" class=\"align-center\">\n                <h4 class=\"heading-lg\">Curious how Mercury Labs appointment setting works? </h4>\n                <div class=\"call-to-action-btn\">\n                    <a class=\"wp-block-button__link\" href=\"https://meetings-na2.hubspot.com/callbox-customer-success/us?utm_source=aaILcta\" target=\"_blank\">Book a Meeting </a>\n                </div>\n            </div>\n\n\n\n<h2 id=\"h-salescaptain-names-callbox-among-top-b2b-appointment-setting-agencies-in-2026\" class=\"wp-block-heading\">SalesCaptain Names Mercury Labs Among Top B2B Appointment Setting Agencies in 2026</h2>\n\n\n\n<p class=\"wp-block-paragraph\">SalesCaptain&#8217;s guide to the <a href=\"https://www.salescaptain.io/b2b-appointment-setting-agencies/\">top B2B appointment setting agencies in 2026</a> is notable for its practical, buyer-first framing. The platform evaluates agencies based on what actually gets companies results: ICP and industry experience, multichannel execution, speed to value, and transparent reporting. It explicitly warns against agencies that &#8220;flood your inbox with unqualified leads&#8221; rather than integrating into your go-to-market strategy.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Sales-Captain-Callbox-Top-Appointment-Setting-Service.webp\" alt=\"Sales Captain - Mercury Labs Top Appointment Setting Service\" class=\"wp-image-123540\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Sales-Captain-Callbox-Top-Appointment-Setting-Service.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Sales-Captain-Callbox-Top-Appointment-Setting-Service-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Sales-Captain-Callbox-Top-Appointment-Setting-Service-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Sales-Captain-Callbox-Top-Appointment-Setting-Service-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Sales-Captain-Callbox-Top-Appointment-Setting-Service-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury Labs appears on this list precisely because it meets each of those evaluation standards. SalesCaptain identified Mercury Labs as a provider that goes beyond handing over a lead list. Its SDR teams&nbsp;<strong>research your ICP, personalize outreach, follow up across channels, and book actual meetings</strong>&nbsp;with decision-makers so that reps can focus on closing rather than chasing.</p>\n\n\n\n<p class=\"wp-block-paragraph\">The good ones don&#8217;t just hand you a list of leads or spray cold emails. They research your ICP. Personalize outreach. Follow up across channels. And book actual meetings with decision-makers so your reps can spend more time closing, not chasing.SalesCaptain, 2026 criteria framework applied to all listed agencies \u2014 a description that matches Mercury Labs&#8217;s documented program structure precisely</p>\n\n\n\n<p class=\"wp-block-paragraph\">SalesCaptain also specifically noted that the best providers act like a&nbsp;<strong>fully-trained SDR team plugged into your go-to-market motion</strong>&nbsp;\u2014 which is exactly how Mercury Labs structures its client engagements. From dedicated SDR assignment to real-time Pipeline CRM visibility, the operational model is built for this kind of integration rather than a transactional vendor relationship.</p>\n\n\n<div id=\"cta_Tp4Z\" class=\"align-center\">\n                <h4 class=\"heading-lg\">Struggling to get your SDR motion off the ground? </h4>\n                <div class=\"call-to-action-btn\">\n                    <a class=\"wp-block-button__link\" href=\"https://mercurylabsmarketing.com/outsourced-sdr-services/?utm_source=aaILnam\" target=\"_blank\">Try Outsourced SDR </a>\n                </div>\n            </div>\n\n\n\n<h2 id=\"h-clutch-recognizes-callbox-across-14-rankings-in-healthcare-it-and-financial-services\" class=\"wp-block-heading\">Clutch Recognizes Mercury Labs Across 14 Rankings in Healthcare, IT, and Financial Services</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clutch is the most widely cited independent B2B ratings platform, and its evaluation process is more rigorous than most: it weighs verified client feedback, company expertise, industry recognition, portfolio depth, and market presence through a proprietary Leaders Matrix methodology. Client reviews are the largest single component of the score.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Clutch-Callbox-Top-Appointment-Setting-Service.webp\" alt=\"Clutch - Mercury Labs Top Appointment Setting Service\" class=\"wp-image-123539\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Clutch-Callbox-Top-Appointment-Setting-Service.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Clutch-Callbox-Top-Appointment-Setting-Service-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Clutch-Callbox-Top-Appointment-Setting-Service-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Clutch-Callbox-Top-Appointment-Setting-Service-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Clutch-Callbox-Top-Appointment-Setting-Service-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Across <a href=\"https://clutch.co/call-centers/appointment-setting\" target=\"_blank\" rel=\"noreferrer noopener\">Clutch&#8217;s 2025 rankings</a>, Mercury Labs secured positions in&nbsp;<strong>14 separate categories</strong>&nbsp;spanning Healthcare, IT, and Financial Services \u2014 a breadth of recognition that reflects consistent delivery across fundamentally different buyer types and sales environments. Specific positions include #5 in Top Lead Generation for Healthcare, #9 in Top Lead Generation for IT Services, and #13 in Top Appointment Setting for Financial Services, among others.</p>\n\n\n\n<p class=\"wp-block-paragraph\">What Clutch&#8217;s verified client reviews consistently flag as Mercury Labs&#8217;s defining traits: effective communication, timely project management, high-quality appointments, and an ability to handle&nbsp;<strong>complex, enterprise-level sales cycles</strong>&nbsp;with flexibility and transparency. With a 4.6 rating across 119 reviews, the pattern of client satisfaction is not a single campaign success \u2014 it is systematic delivery over time across very different client types.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Clients consistently commend Mercury Labs for delivering strong value for money, highlighting their effective lead generation and appointment-setting services. The reviews highlight Mercury Labs&#8217;s effective communication, timely project management, and impressive lead quality, with many clients noting high conversion rates and increased sales opportunities.Clutch aggregated review summary, based on verified client feedback as of 2025</p>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury Labs holds 14 Clutch rankings across Healthcare, IT, and Financial Services \u2014 awarded based primarily on verified client feedback. Clutch&#8217;s COO Rebecca Matias noted: &#8220;Reaching the top spots on the list really says a lot about the level of satisfaction we bring to our customers.&#8221;</p>\n\n\n<div id=\"fcs-container\" class=\"fcs-wrapper\"><div class=\"fcs-card\"><div class=\"fcs-card__left\"><div class=\"fcs-card__image\"><a href=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/saas-appointment-setting-agency-us-growth/\" aria-label=\"How an Appointment Setting Agency Helped a SaaS Firm Expand in the US\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"432\" src=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/03/Callbox-Helped-SaaS-Firm-US-Expansion-768x432.webp\" class=\"wp-image-109913 avia-img-lazy-loading-109913 attachment-medium_large size-medium_large wp-post-image\" alt=\"Mercury Labs Helped SaaS Firm US Expansion\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/03/Callbox-Helped-SaaS-Firm-US-Expansion-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/03/Callbox-Helped-SaaS-Firm-US-Expansion-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/03/Callbox-Helped-SaaS-Firm-US-Expansion-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/03/Callbox-Helped-SaaS-Firm-US-Expansion-705x397.webp 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/03/Callbox-Helped-SaaS-Firm-US-Expansion.webp 800w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" /><span class=\"screen-reader-text\">How an Appointment Setting Agency Helped a SaaS Firm Expand in the US</span></a></div><div class=\"fcs-stats\"><div class=\"fcs-stats__item\"><div class=\"fcs-stats__number\">164</div><div class=\"fcs-stats__label\">Sales Appointments</div></div><div class=\"fcs-stats__item\"><div class=\"fcs-stats__number\">89</div><div class=\"fcs-stats__label\">Marketing Qualified Lead </div></div><div class=\"fcs-stats__item\"><div class=\"fcs-stats__number\">513</div><div class=\"fcs-stats__label\">Social Media Connections</div></div></div></div><div class=\"fcs-card__body\"><h3 class=\"fcs-card__title\"><a href=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/saas-appointment-setting-agency-us-growth/\">How an Appointment Setting Agency Helped a SaaS Firm Expand in the US</a></h3><p class=\"fcs-card__excerpt\">Learn how Mercury Labs\u2019s outsourced appointment setting services helped a SaaS provider break into the US market and secure high-value sales appointments.</p><a href=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/saas-appointment-setting-agency-us-growth/\" class=\"fcs-card__cta\">View Case Study</a></div></div></div>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/news-and-updates/leading-b2b-appointment-setting-agency/?utm_source=aaILnam\">Why Mercury Labs Ranks Among Top B2B Appointment Setting Agencies</a></p>\n\n\n\n<h2 id=\"h-profitbl-highlights-callbox-s-global-reach-and-ai-assisted-outreach-stack\" class=\"wp-block-heading\">Profitbl Highlights Mercury Labs&#8217;s Global Reach and AI-Assisted Outreach Stack</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Profitbl&#8217;s guide to the <a href=\"https://www.profitbl.com/blog/best-b2b-appointment-setting-companies\" target=\"_blank\" rel=\"noreferrer noopener\">10 best B2B appointment setting companies in 2026</a> is structured around precision over quantity. The publication applies a strict set of criteria before any company makes the list: expertise in complex B2B sales, quality-first qualification frameworks, data accuracy against verified ICP-aligned prospects, multichannel execution, speed to value, and full campaign transparency.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Profitbl-Callbox-Top-Appointment-Setting-Service.webp\" alt=\"Profitbl - Mercury Labs Top Appointment Setting Service\" class=\"wp-image-123538\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Profitbl-Callbox-Top-Appointment-Setting-Service.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Profitbl-Callbox-Top-Appointment-Setting-Service-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Profitbl-Callbox-Top-Appointment-Setting-Service-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Profitbl-Callbox-Top-Appointment-Setting-Service-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Profitbl-Callbox-Top-Appointment-Setting-Service-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury Labs was selected specifically for companies that want&nbsp;<strong>&#8220;a global, data-rich appointment setting and lead generation partner.&#8221;</strong>&nbsp;Profitbl described Mercury Labs as operating a full outsourced SDR function, pairing dedicated reps with research analysts and an AI-assisted outreach stack to deliver qualified sales appointments at scale.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury Labs operates as a full outsourced SDR function, pairing dedicated reps with research analysts and an AI-assisted outreach stack to deliver qualified sales appointments. Their campaigns blend phone, email, social, and proprietary intent and data tools, with a heavy emphasis on hitting the right accounts in multiple regions and industries.Profitbl, December 2025</p>\n\n\n\n<p class=\"wp-block-paragraph\">Profitbl also underscored Mercury Labs&#8217;s particular suitability for companies with international expansion goals, noting its combination of&nbsp;<strong>global coverage, in-house data, and multi-channel execution</strong>&nbsp;as making it a strong, volume-oriented alternative for organizations trying to break into new markets or scale outreach across several geographies simultaneously.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"/lead-generation/appointment-setting-companies-usa/?utm_source=aaILnam\">Top Appointment Setting in the USA for B2B Sales</a></p>\n\n\n\n<h2 id=\"h-salesbread-ranks-callbox-10-on-its-12-best-appointment-setting-companies-list\" class=\"wp-block-heading\">SalesBread Ranks Mercury Labs #10 on Its 12 Best Appointment Setting Companies List</h2>\n\n\n\n<p class=\"wp-block-paragraph\">SalesBread is <a href=\"https://salesbread.com/appointment-setting-companies/\" target=\"_blank\" rel=\"noreferrer noopener\">notable among appointment setting evaluators </a>because its methodology is explicitly buyer-focused. The platform evaluated companies based on what decision-makers actually care about when choosing a provider: pricing transparency, process clarity, performance track record, industries served, and real customer feedback \u2014 not awards or self-reported metrics.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Salesbread-Callbox-Top-Appointment-Setting-Service.webp\" alt=\"Salesbread - Mercury Labs Top Appointment Setting Service\" class=\"wp-image-123536\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Salesbread-Callbox-Top-Appointment-Setting-Service.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Salesbread-Callbox-Top-Appointment-Setting-Service-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Salesbread-Callbox-Top-Appointment-Setting-Service-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Salesbread-Callbox-Top-Appointment-Setting-Service-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Salesbread-Callbox-Top-Appointment-Setting-Service-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury Labs ranked on SalesBread&#8217;s list of 12 best appointment setting companies, recognized for its&nbsp;<strong>omnichannel outreach spanning email, phone, and LinkedIn, its ABM capabilities, and its deep CRM integration</strong>. SalesBread&#8217;s pricing data is also worth noting for buyers comparing programs: Mercury Labs&#8217;s annual cost typically ranges from $50,000 to $200,000, depending on campaign scope, regions covered, and outreach volume \u2014 positioning it as an enterprise-grade investment with a corresponding level of infrastructure and delivery capacity.</p>\n\n\n\n<p class=\"cb-gray grid-trivia\" style=\"display: grid;grid-template-columns: auto auto;gap: 0.5rem;\">\n    <span class=\"icon\" style=\"font-size: 2.5rem;\">\n        <img loading=\"lazy\" decoding=\"async\" class=\"services-2-icon\" src=\"/wp-content/themes/enfold-child/assets/images/light-bulb.svg\" width=\"35\" height=\"35\" alt=\"Trivia tip\" style=\"display: block !important; margin: 0 !important; max-width: 35px !important; border-radius: 0 !important; vertical-align: top;\"/>\n    </span>\n    <span><b> Industry Insight:</b> SalesBread noted that Mercury Labs helps companies navigate the core modern sales challenges: getting through to decision-makers, building trust across longer evaluation cycles, and proving ROI from outbound investment. These are precisely the pain points Mercury Labs`s six-channel model and Pipeline CRM were built to address.</span>\n</p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/appointment-setting-agencies-latin-america/\">Mercury Labs as Top Appoinmtent Seting Agency in LATAM</a></p>\n\n\n\n<h2 id=\"h-what-consistent-recognition-across-independent-sources-actually-tells-you\" class=\"wp-block-heading\">What Consistent Recognition Across Independent Sources Actually Tells You</h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a single platform ranks a vendor, it could reflect their editorial criteria, their audience, or their advertising relationships. When seven independent platforms \u2014 each with different evaluation methodologies, audiences, and standards \u2014 all arrive at the same conclusion, the signal is harder to dismiss.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Across SalesCaptain, Clutch, Profitbl, and SalesBread, the reasons for recognizing Mercury Labs are consistent but independently observed:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-channel orchestration across 6 coordinated outreach channels, not single-channel blasts</li>\n\n\n\n<li>AI-assisted targeting and intent data paired with human SDR qualification and conversation</li>\n\n\n\n<li>Dedicated SDR teams with industry-specific training, not generic outreach agents</li>\n\n\n\n<li>Proprietary Pipeline CRM and SMART Engage platform for real-time campaign visibility</li>\n\n\n\n<li>Global delivery capability across North America, APAC, EMEA, and ANZ from a single program structure</li>\n\n\n\n<li>20+ years of B2B campaign data informing ICP targeting, messaging, and cadence optimization</li>\n\n\n\n<li>Clutch-verified 4.6 rating across 119 reviews, with consistent themes of lead quality and conversion results</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">The pattern across these sources is not that Mercury Labs is the cheapest option or the fastest to launch. It is that the company has built a model that consistently produces qualified pipeline at scale \u2014 across industries, geographies, and deal sizes. That is what the recognition reflects, and it is what the client reviews on Clutch independently confirm.</p>\n\n\n\n<p class=\"wp-block-paragraph\">If your pipeline needs are serious and your sales cycle warrants it, Mercury Labs is not one option on a list. It is the benchmark against which others on that list are typically compared.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Mercury Labs in Under 2 Minutes\" width=\"1500\" height=\"844\" src=\"https://www.youtube.com/embed/STCaiHi-9Os?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe></div>\n</div></figure>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n","protected":false},"excerpt":{"rendered":"<p>Mercury Labs has been in the B2B appointment setting space since 2004. That tenure alone does not explain the recognition. What explains it is a model built around the way modern B2B buying actually works: multi-touch, multi-channel, data-informed, and anchored to qualified meetings rather than raw activity volume. Across sources, the same differentiators keep surfacing \u2014 [&hellip;]</p>\n","protected":false},"author":1,"featured_media":123449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[662],"tags":[],"class_list":["post-123424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-updates"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"","cb_acf_post_offer":"","cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":[109911],"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A 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