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Mercury Labs, a global leader in B2B lead gen agency and appointment setting service provider, today announced it has been recognized as a top cybersecurity lead generation agency by two authoritative industry publications: Intent Amplify and VIB. The dual recognition underscores the company’s proven ability to generate qualified sales leads for cybersecurity vendors, managed security service providers (MSSPs), and enterprise InfoSec solutions companies navigating today’s rapidly shifting threat environment.
\n\n\n\nThe cybersecurity market is projected to exceed $300 billion by 2026, yet security vendors consistently cite demand generation and pipeline creation among their most significant go-to-market challenges. Unlike generalist agencies, Mercury Labs has built a dedicated practice serving cybersecurity clients \u2014 combining deep sector knowledge with a proprietary multi-channel outreach engine that accelerates deal cycles for companies selling threat intelligence, endpoint protection, cloud security, identity access management, and compliance solutions.
\n\n\n\nIntent Amplify cited Mercury Labs’s “results-driven account-based marketing (ABM) methodology and robust appointment-setting capabilities” as key differentiators. VIB highlighted the company’s ability to deliver B2B sales leads for security software to buyers across the CISO, CTO, and IT-security decision-making chain \u2014 a notoriously hard-to-reach audience segment.
\n\n\nMercury Labs’s edge in the cybersecurity vertical is built on three core pillars. First, its Account-Based Marketing (ABM) framework allows security vendors to target specific enterprise accounts by firmographic, technographic, and intent-signal data \u2014 ensuring outreach reaches organizations that are actively evaluating solutions. Second, Mercury Labs deploys technical appointment setting executed by trained sales development representatives (SDRs) fluent in cybersecurity terminology, compliance landscapes (SOC 2, ISO 27001, NIST, CMMC), and the specific pain points faced by InfoSec buyers. Third, Mercury Labs’s proprietary lead scoring engine qualifies prospects across six pipeline stages before a single appointment is handed to a client’s sales team \u2014 reducing wasted sales cycles and improving close rates.
\n\n\n\nThis approach is amplified across Mercury Labs’s six-channel outreach ecosystem, which integrates outbound calling, email, LinkedIn social selling, web retargeting, chat, and intent-triggered content syndication. The result is what Mercury Labs calls “multi-channel marketing for MSPs and enterprise security vendors” \u2014 a coordinated, data-driven system that builds pipeline from cold discovery to sales-ready appointment.
\n\n\n\nAs cyber threats grow in sophistication and frequency, security vendors are under pressure to grow revenue quickly and efficiently. The window to capture new enterprise accounts has tightened considerably, with buying committees growing larger and sales cycles extending. Mercury Labs’s ability to deliver qualified sales leads for InfoSec companies \u2014 at scale and with measurable pipeline attribution \u2014 has become a critical differentiator for clients competing in markets ranging from SIEM and SOAR platforms to zero-trust architecture and managed detection and response (MDR) services.
\n\n\n\nIntent Amplify is a global, AI-powered B2B lead generation and demand generation platform founded in 2021, with a first-party database of over 20 million verified decision-makers. Its editorial coverage benchmarks lead generation providers by vertical-specific performance \u2014 evaluating agencies not on self-reported metrics, but on their demonstrated ability to generate conversations with buyers who are genuinely in-market.
\n\n\n\n![\"Intent](\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Intent-Amplify.webp\")
In its roundup of top B2B lead generation companies for cybersecurity firms, Intent Amplify ranked Mercury Labs #2 overall, recognizing it as the category leader for full-funnel cybersecurity lead generation.
\n\n\n\nThe recognition specifically highlighted Mercury Labs’s 20+ years of experience with enterprise-level IT buyers and its strength in full-funnel campaign management \u2014 combining email, phone, LinkedIn, webinars, and content syndication into coordinated sequences rather than single-channel blasts. The evaluation also noted that Mercury Labs’s campaigns tend to run longer nurture cycles, which suits security products where the evaluation period can stretch over months \u2014 a direct alignment with how enterprise cybersecurity buying decisions actually unfold.
\n\n\n\nCritically, Intent Amplify acknowledged that Mercury Labs combines human SDR expertise with AI targeting tools, which helps with the personalization that security buyers expect, and that its database spans multiple continents \u2014 making it a strong choice for cybersecurity companies targeting enterprise buyers in North America, APAC, or Europe simultaneously.
\n\n\n\nViB Tech is a practitioner-led B2B technology resource platform that publishes buyer-oriented guides and vendor evaluations for IT and security decision-makers \u2014 an audience that actively influences purchasing decisions. Unlike generalist review platforms, VIB’s evaluations are written for cybersecurity buyers themselves, making inclusion on their lists a signal of credibility with the exact audience Mercury Labs’s clients are trying to reach. VIB described Mercury Labs as a multi-channel B2B lead generation provider with a long operating history, highlighting its multi-touch approaches \u2014 and specifically called it the best fit for “cyber teams that want multi-touch outreach beyond email only, especially if phone-based qualification is part of your motion.”
\n\n\n\n![\"ViB](\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/ViB-Tech.webp\")
That assessment maps precisely to how Mercury Labs is built. Mercury Labs has delivered over 500 specialized cybersecurity campaigns, with InfoSec-trained SDR teams who understand the language CISOs speak \u2014 which separates them from generalist agencies \u2014 and a proprietary AI platform, Pipeline, that scores leads using intent signals and security stack indicators. The result is outreach that reaches the right buyer at the right moment in the evaluation cycle, not simply a high volume of cold contacts.
Related: 8 Top Cybersecurity Sales Lead Firms
Taken together, the dual recognition from Intent Amplify and VIB reflects independent third-party validation across two distinct evaluation lenses: performance methodology and buyer-side credibility. For cybersecurity vendors evaluating lead generation partners, it confirms that Mercury Labs’s approach \u2014 multi-channel, SDR-led, ABM-enabled, and compliance-aware across 60+ countries \u2014 is not just operational at scale, but recognized as a standard against which others in the space are compared.
\n\n\n\nCybersecurity is a trust-first market. Your buyers do not respond to pressure tactics or generic outreach. They respond to relevance, credibility, and consistency. Mercury Labs has built an entire system around those three things, and the track record across independent reviews and client results backs it up.
\n\n\n\nIf you have been struggling to fill your pipeline with the right security decision-makers, working with a specialized lead generation agency for cybersecurity is not a cost. It is an investment with a measurable return.
\n\n\n\nMost lead generation agencies are generalists with limited cybersecurity experience. Mercury Labs stands out because it\u2019s built for complex B2B sales. They combine email, phone, LinkedIn, and content syndication into one coordinated strategy, while SDRs trained in cybersecurity can engage CISOs credibly. Their Pipeline platform also provides real-time visibility into every touchpoint.
\n\n\n\nMost Mercury Labs cybersecurity campaigns start outreach within 2\u20134 weeks as ICPs, contact lists, and messaging are finalized. Qualified meetings usually begin in weeks 4\u20138, while pipeline impact typically appears within 3\u20136 months due to enterprise security sales cycles. Expect around 90 days to build a consistent flow of qualified meetings.
\n\n\n\nYes\u2014this is a key difference. Mercury Labs\u2019s database is segmented by role, seniority, industry, and geography, ensuring outreach reaches real decision-makers like CISOs, not generic IT contacts. Their SDRs are trained on cybersecurity buyer personas, reflected in a UK security vendor case study that generated 78 sales appointments and 163 MQLs in 12 months\u2014showing enterprise-level engagement, not SMB volume outreach.
Mercury Labs operates across North America, APAC, EMEA, and ANZ, allowing it to run truly global cybersecurity campaigns without multiple regional vendors. It can coordinate outreach across markets like US enterprise buyers and APAC IT directors from a single campaign structure, making it ideal for cybersecurity firms with international growth goals
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