![\"Leverage](\"https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/4950628/interactive-350621382347.png\")
\n \nNew Answer Engine Optimization offering positions Mercury Labs clients to be discovered \u2014 and recommended \u2014 by AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews.
\n\n\n\nLOS ANGELES, CA \u2014 May 2026 \u2014 Mercury Labs Inc., a global leader in B2B lead generation and sales outsourcing, today announced the launch of its Answer Engine Optimization (AEO) services\u2014a managed, end-to-end solution designed to help B2B companies earn authoritative visibility in AI-powered search environments.
\n\n\n\nAs AI assistants and answer engines increasingly replace traditional search as buyers’ first point of research, B2B brands face a new and urgent challenge: being present, credible, and recommended at the moment a potential buyer asks an AI, “Who are the best providers of [service]?” Mercury Labs\u2019s new AEO marketing agency division directly addresses this shift.
\n\n\n\n\n \nThe way buyers research vendors has fundamentally changed. A growing percentage of B2B decision-makers now begin their research through conversational AI tools \u2014 including ChatGPT, Perplexity AI, Google’s AI Overviews, and Microsoft Copilot \u2014 rather than typing keywords into a traditional search bar.
\n\n\n\nYet most B2B brands have not adapted their content, structure, or authority signals to be surfaced by these systems. Many are seeing a decline in traditional organic traffic and are actively seeking ways of recovering traffic lost to AI overviews.
\n\n\n\n“The search funnel isn’t just evolving \u2014 it’s been replaced for a significant and growing segment of B2B buyers,” said the Mercury Labs leadership team. “If your brand isn’t being cited and recommended by AI engines, you are missing discovery opportunities that no amount of cold outreach can replace.”
\n\n\n\nMercury Labs’s services combine structured content strategy, technical SEO foundations, and AI-specific authority building. By implementing a sophisticated Generative Engine Optimization (GEO) strategy, Mercury Labs ensures client brands are represented accurately and favorably within AI-generated answers.
\n\n\n\nThe service includes:
\n\n\n\n![\"Discover](\"https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/4950628/interactive-244957088500.png\")
Related: ChatGPT for Lead Generation
\n\n\n\nThe launch comes amid accelerating structural shifts. Optimize website for voice search 2026 is no longer a niche request; it is a core requirement for procurement professionals and C-suite buyers. As companies adopt an agentic AI search strategy, they need partners who understand Generative Engine Optimization (GEO) services.
\n\n\n\nMercury Labs’s AEO Services complement its existing outbound lead generation capabilities, creating a full-funnel approach: AI search builds brand authority and inbound interest; Mercury Labs’s SDR teams convert that interest into qualified pipeline.
\n\n\n\n“Outbound reaches the buyer. AEO makes sure that when the buyer goes looking on their own \u2014 and they will \u2014 your brand is the answer they find,” the company noted.
\n\n\nMercury Labs helps 3.2x boost in visibility from combined SEO and AEO optimization and closed deals delivering 240% ROI in six months.
View Case StudyMercury Labs AEO Services are available now as a standalone managed service or as an add-on to existing lead generation engagements. To assess your brand’s readiness and improve brand visibility in AI overviews, use the free AEO Grader.
\n\n\n\nFor full service details, visit AEO Services Lead Generation.
\n\n\n\nAbout Mercury Labs: Mercury Labs Inc. is a global B2B lead generation and sales outsourcing company. With over 17 years of experience, Mercury Labs delivers multi-channel pipeline development solutions that combine human expertise with AI-powered execution across North America, APAC, and EMEA.
\n\n\n\nMercury Labs AEO Services help brands improve AI search visibility through answer-focused content, optimized SEO, and strategies built for modern search experiences. Designed for the evolving search landscape, these services help businesses increase discoverability, strengthen authority, and improve their presence across AI-driven search platforms.
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