Find out how Mercury Labs generates high-quality logistics leads for freight forwarding, shipping, warehousing, moving, and supply chain management firms.
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\n","image":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2023/02/Logistics-Lead-Generation-1.webp","video":"","video_header":true,"cta_link":{"title":"Book a consultation","url":"#contact-us","target":""},"cta_link_hs":{"title":"Request Pricing","url":"https://mercurylabsmarketing.com/lead-generation-pricing/?utm_source=LPlogistics","target":""},"cta":"BOOK A MEETING"},"cb_acf_relational":{"case_study":[{"ID":41427,"post_author":"1","post_date":"2019-03-25 06:52:39","post_date_gmt":"2019-03-25 10:52:39","post_content":"\nThe Client provides specialized logistics solutions to manufacturing, technology, wholesale, retail, and home delivery companies throughout the United States. Its primary lines of service include managed freight, logistics, shipping, and storage.
\n\n\n\nThe Client has recently been ramping up its presence in the \u201clast mile\u201d delivery market. This was marked by a series of specialized logistics services rolled out during the last three years, which were aimed at helping traditional retailers and e-commerce companies streamline their home delivery operations.
\n\n\n\nTo support its push into the U.S. home delivery space, the Client had put together a \u201cfull spectrum\u201d marketing plan. The primary strategy combined a number of digital and outbound channels deployed throughout their conversion funnel.
\n\n\n\nDuring planning, the Client had also decided to divide the marketing activities between its internal team and an outside marketing agency. A third-party vendor would handle most of the early-stage prospecting and lead generation activities, while the company\u2019s in-house agents took care of activities further down the funnel.
\n\n\n\nTaking the Client\u2019s requirements into careful consideration, Mercury Labs then hammered out a plan for a twelve-month appointment setting campaign which consisted of:
\n\n\n\nSpecifically, the Client wanted the Mercury Labs team to carry out the following tasks:
\n\n\n\nThe campaign involved two key steps:
\n\n\n\nThe Client provided target decision makers for the Mercury Labs team to reach out which consisted of detailed demographic and firmographic segmentations.
\n\n\n\nThe buyer personas designated as the campaign\u2019s primary targets were Logistics Coordinator, Procurement Manager, Operations Manager, Shipping Manager, Home Delivery Operations Manager, C-level, President
\n\n\n\nThe master contact list was segmented based on these personas, and was further grouped according to industry type.
\n\n\n\nThe twelve-month ABM campaign delivered a total of 168 Sales Qualified Leads, 83 Marketing Qualified Leads and 540 Social Media Connections.
\n\n\n\nThe Client was able to close a deal that was worth $6M (from 3 leads) in the first half of the campaign.
\n","post_title":"B2B Logistics Brand Seals $6M-Deal from Mercury Labs Campaign","post_excerpt":"The Client provides specialized logistics solutions to manufacturing, technology, wholesale, retail, and home delivery companies throughout the United States. Its primary lines of service include managed freight, logistics, shipping, and storage.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"logistics-brand-seals-3-high-value-deals","to_ping":"","pinged":"","post_modified":"2025-03-10 02:45:35","post_modified_gmt":"2025-03-10 06:45:35","post_content_filtered":"","post_parent":3796,"guid":"https://mercurylabsmarketing.com/?page_id=41427","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}],"cs_industry_image":false},"cb_acf_testimonial":"","cb_acf_ctas":{"contact_form":"Get more qualified Logistics leads. Book a free consultation.","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"dl_webinar":{"video_id":"","video_preview":"Add preview here...","dl_video":"","preview_images":[{"image":false},{"image":false},{"image":false}],"button":""},"page_faqs":[{"question":"How can logistics companies generate more B2B leads and appointments?","answer":"Mercury Labs helps logistics providers reach operations managers, supply chain heads, procurement leads, and decision-makers through targeted, multi-channel outreach. We drive conversations with businesses needing shipping, freight, and logistics solutions using phone, email, LinkedIn, and web engagement.
\n"},{"question":"Can campaigns be tailored for specific logistics services like freight forwarding or 3PL?","answer":"Absolutely. Mercury Labs builds custom campaigns based on your service type\u2014whether you’re offering 3PL, warehousing, freight brokerage, or cross-border logistics. We target your ideal customer profile using relevant industry data, shipping needs, and decision-making roles.
\n"},{"question":"What kind of ROI should logistics companies expect from lead generation?","answer":"Initial results often start within 1\u20132 months, but ROI improves significantly over time as campaigns scale and data is refined. Logistics companies benefit from consistent pipeline growth and reduced lead acquisition costs through ongoing optimization.
\n"},{"question":"Which outreach channels work best in the logistics industry?","answer":"A multi-channel strategy is most effective. Mercury Labs engages prospects using personalized phone calls, targeted email campaigns, LinkedIn messaging, and online retargeting\u2014ensuring visibility and building trust throughout the buyer\u2019s journey.
\n"},{"question":"How does Mercury Labs ensure the leads are high-quality and relevant?","answer":"We use AI-powered tools to enrich and verify logistics-specific data and human QA to qualify each lead. This ensures you receive contacts who match your ICP and show genuine interest in services like transportation management, last-mile delivery, or customs clearance.
\n"},{"question":"What sets Mercury Labs apart from other lead generation providers in logistics?","answer":"Mercury Labs offers over 20+ years of B2B experience and a fully integrated team model. Unlike providers focused on volume alone, we deliver scalable, account-based campaigns backed by AI tools and a global reach, ensuring deeper market penetration and long-term partnerships.
\n"},{"question":"Can Mercury Labs help with international logistics lead generation?","answer":"Yes. With global operations and multilingual teams, Mercury Labs supports cross-border lead generation in key markets including North America, EMEA, APAC, and LATAM. We localize outreach based on regional regulations and logistics challenges to maximize engagement.
\n"}],"has_contact_form":true,"vertical_cards":false,"vertical_heading":"Connect and Engage with High-value Logistics and Supply Chain Prospects and Decision Makers","vertical_subheading":"We provide you with a list of target companies from a range of logistics industries:","vertical_description":"For almost 2 decades, Mercury Labs has driven B2B logistics lead generation by strategically connecting you with the right C-suite decision-makers through live, one-on-one conversations enhanced through email, social media, search, and direct marketing channels throughout different points in the conversion cycle across diverse industries in North America, APAC, LATAM, and Europe.
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\n"},{"question":"What kind of ROI should Australian logistics companies expect?","answer":"Most clients start seeing early results within one to two months, with ROI improving as campaigns scale and data is refined. Australian logistics companies benefit from consistent pipeline growth, lower lead acquisition costs, and a stronger presence in a competitive domestic market.
\n"},{"question":"Which outreach channels work best for reaching Australian logistics buyers?","answer":"A multi-channel approach delivers the strongest results. Mercury Labs engages Australian prospects through personalised phone calls, targeted email campaigns, LinkedIn outreach, and online retargeting\u2014building visibility and trust at every stage of the buyer\u2019s journey.
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