{"id":74806,"date":"2022-04-21T00:53:04","date_gmt":"2022-04-21T04:53:04","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=74806"},"modified":"2025-03-10T03:32:05","modified_gmt":"2025-03-10T07:32:05","slug":"intelligent-automation-firm-webinar-success","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/intelligent-automation-firm-webinar-success/","title":{"rendered":"Mercury Labs Gathered A 100+ Potential Customers for Intelligent Automation Leader\u2019s Webinar"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-client\"><b>The Client</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Client is a software firm that has been providing Intelligent Automation solutions since 2009 to hundreds of clients including Fortune 500 enterprises, as well as small and medium businesses, and federal and government agencies. It is listed as a Washington Post Top Place to Work, and has received several awards including Appian North American Reseller of the Year Award.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\"><b>The Challenge</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Client was on the lookout for a marketing company that can assist them in gathering attendees for their upcoming webinar. The event aims to introduce their products and services to a larger pool of audience in the US, mainly to educate potential customers on how to prepare and run, and successfully achieve a digital transformation journey.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-callbox-solution\"><b>The Mercury Labs Solution</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs designed a Webinar and Account-Based Marketing Lead Generation and Appointment Setting campaign package which consisted of:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Account-Based Multi-Channel Lead Management which engaged Voice, Email, Chat, Web, Social Media and Webinar</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sales Enablement &amp; Support that included Team Training, Account Setup, and Back Office Sales Support</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tools &amp; Subscriptions to Mercury Labs Pipeline and Hubspot CRM</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Account Management supported by Strategy Building, Reporting, and Product Knowledge</span></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-goals\"><b>The Goals</b></h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The Mercury Labs team was to gather registrations to the Client\u2019s webinar</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">To follow up the most responsive prospects, and simultaneously profile each account to keep the list updated and accurate</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Book meetings with interested prospects for the Client\u2019s </span><span style=\"font-weight: 400;\">consultants</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Below is the two-step campaign process:</span></p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-research-and-selection\"><b>Account Research and Selection</b></h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The Client specified their target industries, location, and relevant contacts</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mercury Labs refined the Client\u2019s ideal customer profile (ICP) which served as a basis for identifying qualified accounts</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mercury Labs came up with a list of potential contacts to target, which was reviewed and approved by the Client</span></li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-and-prospect-profiling\"><b>Account and Prospect Profiling</b></h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The Client provided profiles of the accounts that they want the outbound campaign to target which consisted of detailed demographic and firmographic segmentations</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Relevant contacts identified as the campaign\u2019s primary targets were Director of Process Improvement BPM Manager, CEO, CFO, COO , CIO, IT Director, Manager of Applications Development, CFP, Procurement Officer</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">The master contact list was segmented based on target industries</span></li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\"><b>Results</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The campaign ran for six months. The Mercury Labs team was able to gather 109 Registrations, 27 Sales Qualified Leads, 104 MQLS and 3,256 Social Media Connections.&nbsp;</span></p>\n","protected":false},"excerpt":{"rendered":"<p>The Client was on the lookout for a marketing company that can assist them in gathering attendees for their upcoming webinar.</p>\n","protected":false},"author":1,"featured_media":74807,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220,145,1230,1221],"class_list":["post-74806","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3","tag-case-study-appointment-setting","tag-case-study-lead-generation","tag-case-study-software-products"],"acf":{"cs_gated_content":"<h2><b>The Client</b></h2>\n<p><span style=\"font-weight: 400;\">The Client is a software firm that has been providing Intelligent Automation solutions since 2009 to hundreds of clients including Fortune 500 enterprises, as well as small and medium businesses, and federal and government agencies. It is listed as a Washington Post Top Place to Work, and has received several awards including Appian North American Reseller of the Year Award.</span></p>\n<h2><b>The Challenge</b></h2>\n<p><span style=\"font-weight: 400;\">The Client was on the lookout for a marketing company that can assist them in gathering attendees for their upcoming webinar. The event aims to introduce their products and services to a larger pool of audience in the US, mainly to educate potential customers on how to prepare and run, and successfully achieve a digital transformation journey.</span></p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_client_industry":"Software","cs_client_location":"VA, USA","cs_client_hq":"USA","cs_target_location":"USA","cs_target_industry":"Manufacturing, Transportation & Public Utilities, Retail Trade, Finance, Insurance, Real Estate, Services, Healthcare, and Public Administration ","cs_target_dm":"Director of Process Improvement BPM Manager, CEO, CFO, COO , CIO, IT Director, Manager of Applications Development, CFP, Procurement Officer ","cs_results":[{"label":"Webinar Registrations","value":"109"},{"label":"Sales Qualified Leads","value":"27"},{"label":"MQL","value":"104"},{"label":"Social Media Connections","value":"3256"}],"cs_highlights":[{"highlight":"Successfully completed a Webinar and Account-based Marketing Lead Generation & Appointment Setting campaigns for a leading Intelligent Automation solutions company"},{"highlight":"Worked outbound campaign activities that educated a large pool of potential customers on achieving business digital transformation"},{"highlight":"Reached key objectives in terms of best-fit accounts and highly-qualified prospects delivered"}],"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_SW_Callbox-Gathered-A-100-Potential-Customers-for-Intelligent-Automation-Leaders-Webinar.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"cs_campaign_duration":"6","cs_client":{"name":"Macedon Technologies","website":"https://www.macedontechnologies.com/","lob":"Security, Automation"},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Augment Marketing"],"cs_challenge_category_long":"The Client was on the lookout for a marketing company that can assist them in gathering attendees for their upcoming webinar. 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