The Client is a leading provider of Managed B2B e-Commerce solutions that simplify integration, automate business processes, and enhance collaboration and visibility across global trading partners.
\n\n\n\nLines of Business
Cloud Integration, Supply Chain Solutions
Prior to working with Mercury Labs, the Client employed a number of lead generation companies in the hope to help them scale up the business. Unfortunately, much of the leads generated from those campaigns resulted in low conversion due to poor lead quality brought by lists with poorly verified contacts, and lack in probing efforts to uncover prospects\u2019 needs.
\n\n\n\nThe Client realized the extent of time and effort wasted on those campaigns, and decided to hold off all outsourcing plans for the moment. After getting quite a few interesting proposals from marketing agencies, the supply chain lead finally decided to, again, give it a try.
\n\n\n\nThis time, they carefully schemed the campaign steps and objectives, and focused on a specific product.
\n\n\n\nMercury Labs designed an Account-based Marketing Lead Generation & Appointment Setting campaign for the Client which consisted of:
\n\n\n\nThe campaign was rolled out in two stages:
\n\n\n\nOverall, the fourteen-month ABM Lead Generation and Appointment Setting campaign delivered a total of 700 Sales Qualified Appointments and 150 Potential Leads
\n","protected":false},"excerpt":{"rendered":"Find out how the Mercury Labs team helped the Client with their lead generation efforts through account-based lead generation and appointment-setting campaigns.
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\nLines of Business
\nCloud Integration, Supply Chain Solutions
Prior to working with Mercury Labs, the Client employed a number of lead generation companies in the hope to help them scale up the business. Unfortunately, much of the leads generated from those campaigns resulted in low conversion due to poor lead quality brought by lists with poorly verified contacts, and lack in probing efforts to uncover prospects\u2019 needs.
\nThe Client realized the extent of time and effort wasted on those campaigns, and decided to hold off all outsourcing plans for the moment. After getting quite a few interesting proposals from marketing agencies, the supply chain lead finally decided to, again, give it a try.
\nThis time, they carefully schemed the campaign steps and objectives, and focused on a specific product.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_client_industry":"IT / Software","cs_client_location":"North America, South America, Europe, The Middle East, Africa, Asia Pacific","cs_client_hq":"North America","cs_target_location":"USA-wide","cs_target_industry":"Retail, Transportation & Logistics, Manufacturing & Distribution, Field Service & Sales...","cs_target_dm":"CIO, IT Manager, Senior Development Manager, PIC of the Software Development in the company","cs_results":[{"label":"Sales Appointments","value":"700"},{"label":"Potential Leads","value":"150"}],"cs_highlights":[{"highlight":"Successfully completed a 14-month ABM Lead Generation and Appointment Setting campaign for a leading managed solutions provider."},{"highlight":"Worked out data profiling activities that helped improve the Client\u2019s prospect engagement which resulted in better conversion rates."},{"highlight":"Achieved key objectives in terms of delivering best-fit accounts projected to bring more than a million worth of incremental revenue to the Client."}],"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","cs_campaign_duration":"14","cs_client":{"name":"Appterra","website":"https://www.descartes.com/home","lob":"Cloud Integration, Supply Chain Solutions"},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"Prior to working with Mercury Labs, the Client employed a number of lead generation companies in the hope to help them scale up the business. Unfortunately, much of the leads generated from those campaigns resulted in low conversion due to poor lead quality brought by lists with poorly verified contacts, and lack in probing efforts to uncover prospects\u2019 needs.\r\n\r\nThe Client realized the extent of time and effort wasted on those campaigns, and decided to hold off all outsourcing plans for the moment. After getting quite a few interesting proposals from marketing agencies, the supply chain lead finally decided to, again, give it a try.\r\n\r\nThis time, they carefully schemed the campaign steps and objectives, and focused on a specific product."},"faq_header_title":"","faq_header_desc":"","form_redirect_url":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2022/02/CS_IT_MSPs-14-Month-ABM-Campaign-Generated-700-Appointments-img.webp","yoast_head":"\n