The Client is known as Innovation Partner with business operations in more than 50 countries and regions, providing premier professional services from consulting, system development to business IT outsourcing.
\n\n\n\nThe Client has just recently closed a partnership deal with SAP, one of the world\u2019s leading providers of travel, expense and invoice management solutions, to expand their offerings and services in the Asia Pacific region. The partnership called for them to support customers, especially those who are considering or are using other SAP Cloud applications, through the complete adoption cycle from accessing the solution fit and benefits through implementation. The Client\u2019s goal was to turn in results from the project within its campaign duration.
\n\n\n\nMercury Labs designed an Account-Based Marketing Lead Generation and Appointment Setting campaign package which consisted of:
\n\n\n\nThe campaign involved two key steps:
\n\n\n\nThe 6-month ABM Lead Generation and Appointment Setting campaign delivered 76 Sales Qualified Leads, 290 Marketing Qualified Leads, and 280 Social Media Connections.
\n\n\n\nWith the high converting leads that the Mercury Labs team delivered, the Client was certain that the campaign would turn in positive results within the 3-6 months after the campaign.
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\nThe Client has just recently closed a partnership deal with SAP, one of the world\u2019s leading providers of travel, expense and invoice management solutions, to expand their offerings and services in the Asia Pacific region. The partnership called for them to support customers, especially those who are considering or are using other SAP Cloud applications, through the complete adoption cycle from accessing the solution fit and benefits through implementation. The Client\u2019s goal was to turn in results from the project within a 3-6 months timeline.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_client_industry":"IT","cs_client_location":"APAC, Americas, China, Europe & MIddle East, Japan","cs_client_hq":"Singapore","cs_target_location":"Singapore","cs_target_industry":"All except competitors and Public Administration/Government","cs_target_dm":"CFO, Finance Director, Finance Manager, Financial Controller, HR Director, HR Manager, CIO, IT Director, IT Manager","cs_results":[{"label":"SQLs","value":"76"},{"label":"MQLs","value":"290"},{"label":"Social Media Connections","value":"280"}],"cs_highlights":[{"highlight":" Successfully completed an ABM Lead Generation and Appointment Setting campaign for a leading IT company."},{"highlight":"Worked outbound activities that enabled the Client to cater target customers who expressed interest and needed SAP Cloud applications."},{"highlight":"Reached key objectives in terms of best-fit accounts and highly-qualified prospects delivered."}],"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_IT_Project-Returns-for-IT-Innovator-Is-A-Sure-Win-with-Callbox-ABM-Campaign.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"cs_campaign_duration":"6","cs_client":{"name":"NTT Data","website":"https://www.nttdata.com/global/en/","lob":"SAP: Licenses, consulting, implementation and SAP Managed Services."},"cs_challenge":{"cs_challenge_category":["Market Expansion","Augment Marketing","Sell New Product"],"cs_challenge_category_long":"The Client has just recently closed a partnership deal with SAP, one of the world\u2019s leading providers of travel, expense and invoice management solutions, to expand their offerings and services in the Asia Pacific region. The partnership called for them to support customers, especially those who are considering or are using other SAP Cloud applications, through the complete adoption cycle from accessing the solution fit and benefits through implementation. The Client\u2019s goal was to turn in results from the project within its campaign duration."},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"faq_header_title":"","faq_header_desc":"","form_redirect_url":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/10/CS_IT_Project-Returns-for-IT-Innovator-Is-A-Sure-Win-with-Callbox-ABM-Campaign-img.webp","yoast_head":"\n