The Client is the world\u2019s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on cThe Client is the world\u2019s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development, and has been a Mercury Labs partner for nearly a decade now.
\n\n\n\nLines of Business
CRM
The CRM leader wanted to keep connected with their customers throughout the holiday season, and sending them updates through research reports and other useful product/service collateral via a Lead Tele-nurturing campaign was the best strategy to keep customers engaged throughout the long recess.
\n\n\n\nThe project is a holiday 5-seat campaign which the Mercury Labs team would carry out to nurture the Client\u2019s follow-ups, and generate new leads at the same time.
\n\n\n\nThe Client normally runs long-term campaigns with Mercury Labs, but on random occasions, they roll out short-term lead generation campaigns to cater momentary needs. The most recent was an Account-Based Marketing Tele-nurturing campaign for the Holidays which consisted of:
\n\n\n\nThe 5-week 5-seat Lead Tele-nurturing campaign covered the large database of contacts that needed to be engaged for the holiday period.
\n\n\n\nThe campaign produced a total of 108 Sales Qualified Leads, 164 Marketing Qualified Leads, and 793 Potential Leads.
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\nLines of Business
\nCRM
The CRM leader wanted to keep connected with their customers throughout the holiday season, and sending them updates through research reports and other useful product/service collateral via a Lead Tele-nurturing campaign was the best strategy to keep customers engaged throughout the long recess.
\nThe project is a holiday 5-seat campaign which the Mercury Labs team would carry out to nurture the Client\u2019s follow-ups, and generate new leads at the same time.
\n","cs_campaign_type":"Lead Generation","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_client_industry":"Software, SaaS, CRM","cs_client_location":"Asia Pacific, Americas, Europe, Middle East, and Africa","cs_client_hq":"Singapore (Regional), California, USA (Corporate)","cs_target_location":"Singapore, Indonesia, Thailand","cs_target_industry":"Financial, Communications, Retail, FMCG, Manufacturing, Healthcare & Life Sciences, Public Sector, Higher Education, Media, Transportation & Hospitality, Automotive","cs_target_dm":"Marketer, Sales, IT Decision Makers, Service (Sales or Marketing Functions, IT), Small and Medium Business Owners","cs_results":[{"label":"Sales Appointments","value":"108"},{"label":"MQLs","value":"164"},{"label":"Potential Leads","value":"793"}],"cs_highlights":[{"highlight":"Successfully completed a Lead tele-nurturing campaign for a global CRM firm."},{"highlight":"Worked outbound activities that engaged the Clients customers even during the holidays which paved for more than a hundred meetings and a thousand leads to nurture. "},{"highlight":"Achieved key objectives in terms of best-fit accounts and highly-qualified prospects delivered."}],"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","cs_campaign_duration":"1","cs_client":{"name":"Salesforce","website":"https://www.salesforce.com/ap/","lob":"CRM"},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"The CRM leader wanted to keep connected with their customers throughout the holiday season, and sending them updates through research reports and other useful product/service collateral via a Lead Tele-nurturing campaign was the best strategy to keep customers engaged throughout the long recess.\r\n\r\nThe project is a holiday 5-seat campaign which the Mercury Labs team would carry out to nurture the Client\u2019s follow-ups, and generate new leads at the same time."},"faq_header_title":"","faq_header_desc":"","form_redirect_url":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/12/Worlds-No-1-CRMs-Holiday-Campaign-Engaged-More-Customers-with-Callbox-ABM-img.webp","yoast_head":"\n