{"id":65812,"date":"2021-07-05T18:31:09","date_gmt":"2021-07-05T22:31:09","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=65812"},"modified":"2025-03-10T20:24:35","modified_gmt":"2025-03-11T00:24:35","slug":"software-testing-firm-more-customers-abm-campaign","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/software-testing-firm-more-customers-abm-campaign/","title":{"rendered":"Software Testing Firm Brings Potential Change to More Customers via ABM Campaign"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-client\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Client provides Change impact analysis, automated code remediation, collaborative test management and test execution, and ALM acceleration for three of the biggest platforms in the software industry: SAP, Oracle, and Salesforce.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\">One thing that differentiates the Client from its competitors is their process of nurturing which starts with educating customers on how the entire Change process works in order to give them visibility into every potential risk, precise software sizing for faster deployment, and reduce cost on budget and manpower. They use in-house and outsourced strategies to efficiently implement these tasks.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-callbox-solution\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Mercury Labs team designed an Account-based Marketing Lead Generation &amp; Appointment Setting campaign for the Client which consisted of:</p>\n\n\n\n<ul class=\"wp-block-list\"><li aria-level=\"1\">Multi-Channel Lead Management which utilized Voice, Email, Web, Chat, and Social Media</li><li aria-level=\"1\">Sales Enablement &amp; Support that covered Training, Setup and Back Office Sales Support</li><li aria-level=\"1\">Tools &amp; Subscriptions to Mercury Labs Pipeline and HubSpot CRM</li><li aria-level=\"1\">Account Management with Strategy Building, Reporting and Product Knowledge</li></ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-goal\"><b>The Goal<br>\n</b></h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Mercury Labs team was to call companies who are using SAP and check if they have plans to upgrade or make regular enhancements with their current system and introduce the Client\u2019s Risk-based Testing and other solutions.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-research-and-selection\"><b>Account Research and Selection</b></h3>\n\n\n\n<ol class=\"wp-block-list\"><li aria-level=\"1\">The Client specified their target industries, decision makers and locations</li><li aria-level=\"1\">Based on the industry and DM specifications, Mercury Labs worked out the Client\u2019s ideal customer profile (ICP) which served as a basis for identifying qualified accounts</li><li aria-level=\"1\">A list of potential contacts to target was then compiled by the Mercury Labs team which was reviewed and approved by the Client</li></ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-and-prospect-profiling\"><b>Account and Prospect Profiling</b></h3>\n\n\n\n<ol class=\"wp-block-list\"><li aria-level=\"1\">The Client provided target decision makers for the Mercury Labs team to reach out which consisted of detailed demographic and firmographic segmentations</li><li aria-level=\"1\">The buyer personas designated as the campaign\u2019s primary targets wereIT Manager/Director, CIO, PIC of their ERP or ERP maintenance</li><li aria-level=\"1\">The master contact list was segmented based on these personas and was further grouped according to industry type</li></ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign delivered 78 Sales Qualified Leads, 118 Marketing Qualified Leads.</p>\n","protected":false},"excerpt":{"rendered":"<p>The Client provides Change impact analysis, automated code remediation, collaborative test management and test execution, and ALM acceleration for three of the biggest platforms in the software industry: SAP, Oracle, and Salesforce.</p>\n","protected":false},"author":1,"featured_media":65813,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220,145,1247,1230,1221],"class_list":["post-65812","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3","tag-case-study-appointment-setting","tag-case-study-it-software-products","tag-case-study-lead-generation","tag-case-study-software-products"],"acf":{"cs_gated_content":"<h2>The Client</h2>\n<p>The Client provides Change impact analysis, automated code remediation, collaborative test management and test execution, and ALM acceleration for three of the biggest platforms in the software industry: SAP, Oracle, and Salesforce.</p>\n<h2>The Challenge</h2>\n<p>One thing that differentiates the Client from its competitors is their process of nurturing which starts with educating customers on how the entire Change process works in order to give them visibility into every potential risk, precise software sizing for faster deployment, and reduce cost on budget and manpower. 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