The Client is a leading medical provider of safe and effective devices for anesthesia, ICU, Long Term Acute Care and Emergency areas of hospitals and Same Day Surgery Centers, and products for patients in home care.
\n\n\n\nResearch shows that the medical devices industry\u2019s anticipated growth in the next five years is approximated at $200 billion.
\n\n\n\nHowever, increasing market share in medical devices is a recurring problem that marketing experts face. With the rising of rivals in the market, many find their share depleting, which the Client itself has been struggling with for over a couple of years now.
\n\n\n\nThe Client\u2019s high performing medical devices are mainly used in ICU and LTAC. One of their core products is an anesthesia filter which allows for the multiple patient use of the anesthesia breathing circuit, which they wanted to widely market to surgery centers across the US. But, looking at the scope of work that the project requires, the Client held off on all action plans until they found the right marketing strategy to use.
\n\n\n\nThe Client believes that having the right strategies in place would put them in the forefront of the medical devices industry, and help them regain market share.
\n\n\n\nAmong a number of proposals from lead generation agencies that the Client shortlisted, they found Mercury Labs\u2019s holistic marketing approach and powerhouse data stack as the most fitting solution to their problem.
\n\n\n\nMercury Labs designed an Account-based Marketing Lead Generation & Appointment Setting campaign for the Client which consisted of:
\n\n\n\nBelow is the two-step campaign process:
\n\n\n\nOverall, the ABM Lead Generation and Appointment Setting campaign produced a total of 196 Sales Qualified Leads, 6 Marketing Qualified Leads, 82 Requests for More Information, 480 Follow-ups and 233 For Callback.
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\nResearch shows that the medical devices industry\u2019s anticipated growth in the next five years is approximated at $200 billion.
\nHowever, increasing market share in medical devices is a recurring problem that marketing experts face. With the rising of rivals in the market, many find their share depleting, which the Client itself has been struggling with for over a couple of years now.
\nThe Client\u2019s high performing medical devices are mainly used in ICU and LTAC. One of their core products is an anesthesia filter which allows for the multiple patient use of the anesthesia breathing circuit, which they wanted to widely market to surgery centers across the US. But, looking at the scope of work that the project requires, the Client held off on all action plans until they found the right marketing strategy to use.
\nThe Client believes that having the right strategies in place would put them in the forefront of the medical devices industry, and help them regain market share.
\n\n","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_results":[{"label":"Sales Appointments","value":"196"},{"label":"Marketing-Qualified Leads","value":"801"}],"cs_highlights":[{"highlight":"Successfully completed an ABM Lead Generation & Appointment Setting campaign for a medical devices company."},{"highlight":"Worked on outbound campaign activities that helped the Client penetrate their target market to offer their latest medical device. "},{"highlight":"Achieved key objectives in terms of best-fit accounts and highly-qualified unique contacts delivered."}],"cs_video":false,"cs_video_embed_code_square":"","cs_keywords":"","cb_web_property":"MAIN","cb_regional_pages":false,"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"cs_campaign_duration":"12","cs_client":{"name":"ARC Medical","website":"https://www.arcmedical.com/","lob":"Medical provider of safe and effective devices"},"cs_challenge":{"cs_challenge_category":["Market Expansion","Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"Research shows that the medical devices industry\u2019s anticipated growth in the next five years is approximated at $200 billion.\r\n\r\nHowever, increasing market share in medical devices is a recurring problem that marketing experts face. With the rising of rivals in the market, many find their share depleting, which the Client itself has been struggling with for over a couple of years now.\r\n\r\nThe Client\u2019s high performing medical devices are mainly used in ICU and LTAC. One of their core products is an anesthesia filter which allows for the multiple patient use of the anesthesia breathing circuit, which they wanted to widely market to surgery centers across the US. But, looking at the scope of work that the project requires, the Client held off on all action plans until they found the right marketing strategy to use.\r\n\r\nThe Client believes that having the right strategies in place would put them in the forefront of the medical devices industry, and help them regain market share."},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"faq_header_title":"","faq_header_desc":"","form_redirect_url":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/12/CS_HC_Callbox-Circuits-Medical-Devices-Company-with-Leads-Appointments-img.webp","yoast_head":"\n