{"id":57228,"date":"2020-07-10T00:32:26","date_gmt":"2020-07-10T04:32:26","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=57228"},"modified":"2025-03-23T22:17:22","modified_gmt":"2025-03-24T02:17:22","slug":"1000-rsvps-hundreds-appointments-pr-firm","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/","title":{"rendered":"Mercury Labs Turned In 1000+ RSVPS and 100s of Appointments for PR and Event Management Expert"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Client is an experiential marketing and lifestyle PR expert who has been providing thoughtful and custom communications for more than twenty years for its clients in various markets and remains as one of the most in-demand until today.</p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a seasoned events and PR expert, the Client strives to always be at the forefront of innovative solutions, and open to adopting new ideas and investing in new tools and strategies in order to provide valuable service to their customers, but quite apprehensive in one thing &#8211; outsourcing leads. Their stand, however, swayed when things got lean and they were left with only one option &#8211; to outsource.</p>\n\n\n\n<p class=\"wp-block-paragraph\">One global IT firm signed up for a large scale event management campaign with the Client to run in the different states in the country, simultaneously. They wanted to target a thousand attendees within a three-month invite period only. The Client knew they needed additional staff to roll out all the needed outreach activities for the campaign. But, instead of hiring more people, the Client decided to outsource with a trusted provider who possesses both tools and skills that can help them reach and engage target attendees for the event.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-callbox-solution\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury Labs customized an Event Marketing and Appointment Setting campaign for the Client. The outreach utilized voice, email, web and social media. The goal was for the Mercury Labs team to invite target participants from Singapore, Hong Kong and Australia to register to the event in their country, and offer a meeting with the Client\u2019s consultants</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-research-and-selection\">Account Research and Selection</h3>\n\n\n\n<ol class=\"wp-block-list\"><li>The Client\u2019s customer targeted all industry types but specified company size and decision makers.</li><li>Mercury Labs improved the Client\u2019s ideal customer profile (ICP) which served as a basis for identifying which contacts qualify best as target participants.</li><li>Mercury Labs then compiled a list of potential contacts to target, which was reviewed and approved by the Client</li></ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-and-prospect-profiling\">Account and Prospect Profiling</h3>\n\n\n\n<ol class=\"wp-block-list\"><li>The Client provided target prospects they want the outbound campaign to engage. The profiles consisted of detailed demographic and firmographic segmentations.</li><li>Personas designated as the campaign\u2019s primary targets: C-suite, Sales &amp; Director/Manager, BDM, Social Media Strategist, IT Director/Manager</li><li>The master contact list was segmented based on these targets and further grouped according to industry and business size.</li></ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The three-month event marketing and appointment setting campaign gathered more than a thousand attendees and hundreds of appointments. The leads delivered were best-qualified targets which turned in 57% conversion</p>\n","protected":false},"excerpt":{"rendered":"<p>The Client is an experiential marketing and lifestyle PR expert who has been providing thoughtful and custom communications for more than twenty years for its clients in various markets and remains as one of the most in-demand until today.</p>\n","protected":false},"author":14,"featured_media":57229,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220,1233,145,417,1239,1762],"class_list":["post-57228","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3","tag-case-study-advertising-services","tag-case-study-appointment-setting","tag-call-to-invite","tag-case-study-other-industries","tag-case-study-us"],"acf":{"cs_video_embed_code":"","cs_client_industry":"Marketing & Advertising","cs_client_location":"IL, USA","cs_client_hq":"IL, USA","cs_campaign_type":"Event Marketing & Appointment Setting","cs_target_location":"US-wide","cs_target_industry":"All Industries","cs_target_dm":"C-Suite, Sales & Director/Manager, BDM, Social Media Strategist, IT Director/Manager","result1_label":"RSVPs","result1_value":"1,325","result2_label":"Sales Appointments","result2_value":"180","result3_label":"MQLs","result3_value":"293","cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_Callbox-Delivered-1000plus-RSVPs-and-Hundreds-of-Appointments-for-PR-and-Event-Management-Expert.pdf","cs_gated_content":"<h2>The Client</h2>\n<p>The Client is an experiential marketing and lifestyle PR expert who has been providing thoughtful and custom communications for more than twenty years for its clients in various markets and remains as one of the most in-demand until today.</p>\n<h2>The Challenge</h2>\n<p>As a seasoned events and PR expert, the Client strives to always be at the forefront of innovative solutions, and open to adopting new ideas and investing in new tools and strategies in order to provide valuable service to their customers, but quite apprehensive in one thing &#8211; outsourcing leads. Their stand, however, swayed when things got lean and they were left with only one option &#8211; to outsource.</p>\n","cs_campaign_types":[{"value":"1","label":"Appointment Setting"},{"value":"4","label":"Event Marketing, Call-to-Invite"}],"cs_results":[{"label":"RSVPs","value":"1,325"},{"label":"Appointments Set","value":"180"},{"label":"MQLs","value":"293"}],"cs_highlights":[{"highlight":" Successfully completed a 3-month large scale event marketing and appointment setting campaign for a PR and events management company\u2019s global IT firm customer."},{"highlight":"Worked out seamless outbound campaign activities that helped the Client reach their client\u2019s targets."},{"highlight":"Achieved key objectives in terms of best-fit accounts and highly-interested participants delivered."}],"cs_video":false,"cs_video_embed_code_square":"","cs_keywords":"","cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"cs_campaign_duration":"6","cs_client":{"name":"","website":"","lob":""},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Augment Marketing"],"cs_challenge_category_long":"As a seasoned events and PR expert, the Client strives to always be at the forefront of innovative solutions, and open to adopting new ideas and investing in new tools and strategies in order to provide valuable service to their customers, but quite apprehensive in one thing - outsourcing leads. Their stand, however, swayed when things got lean and they were left with only one option - to outsource.\r\n\r\nOne global IT firm signed up for a large scale event management campaign with the Client to run in the different states in the country, simultaneously. They wanted to target a thousand attendees within a three-month invite period only. The Client knew they needed additional staff to roll out all the needed outreach activities for the campaign. But, instead of hiring more people, the Client decided to outsource with a trusted provider who possesses both tools and skills that can help them reach and engage target attendees for the event."},"faq_header_title":"","faq_header_desc":"","form_redirect_url":"","leadgen_apac":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2020/07/CS_OTH_Callbox-Turned-In-1000-RSVPS-and-Hundreds-of-Appointments-for-PR-and-Event-Management-Expert.png","yoast_head":"","yoast_head_json":{"title":"Mercury Labs Turned In 180 Appointments for PR/Event Management","description":"The Client is an experiential marketing and lifestyle PR expert who has been providing thoughtful and custom communications for more than twenty years for its clients in various markets and remains as one of the most in-demand until today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/case-studies/1000-rsvps-hundreds-appointments-pr-firm/","og_locale":"en_US","og_type":"article","og_title":"Mercury Labs Turned In 180 Appointments for PR/Event Management","og_description":"The Client is an experiential marketing and lifestyle PR expert who has been providing thoughtful and custom communications for more than twenty years for its clients in various markets and remains as one of the most in-demand until today.","og_url":"https://mercurylabsmarketing.com/case-studies/1000-rsvps-hundreds-appointments-pr-firm/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_modified_time":"2025-03-24T02:17:22+00:00","og_image":[{"width":800,"height":450,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2020/07/CS_OTH_Callbox-Turned-In-1000-RSVPS-and-Hundreds-of-Appointments-for-PR-and-Event-Management-Expert.png","type":"image/png"}],"twitter_card":"summary_large_image","twitter_title":"Mercury Labs Turned In 180 Appointments for PR/Event Management","twitter_description":"The Client is an experiential marketing and lifestyle PR expert who has been providing thoughtful and custom communications for more than twenty years for its clients in various markets and remains as one of the most in-demand until today.","twitter_site":"@callboxinc","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/","name":"Mercury Labs Turned In 180 Appointments for PR/Event Management","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2020/07/CS_OTH_Callbox-Turned-In-1000-RSVPS-and-Hundreds-of-Appointments-for-PR-and-Event-Management-Expert.png","datePublished":"2020-07-10T04:32:26+00:00","dateModified":"2025-03-24T02:17:22+00:00","description":"The Client is an experiential marketing and lifestyle PR expert who has been providing thoughtful and custom communications for more than twenty years for its clients in various markets and remains as one of the most in-demand until today.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2020/07/CS_OTH_Callbox-Turned-In-1000-RSVPS-and-Hundreds-of-Appointments-for-PR-and-Event-Management-Expert.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2020/07/CS_OTH_Callbox-Turned-In-1000-RSVPS-and-Hundreds-of-Appointments-for-PR-and-Event-Management-Expert.png","width":800,"height":450,"caption":"CS_OTH_Callbox-Turned-In-1000-RSVPS-and-Hundreds-of-Appointments-for-PR-and-Event-Management-Expert"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/1000-rsvps-hundreds-appointments-pr-firm/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"Mercury Labs Lead Generation Success Stories","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/"},{"@type":"ListItem","position":3,"name":"Mercury Labs Turned In 1000+ RSVPS and 100s of Appointments for PR and Event Management Expert"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/",""]}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/57228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/14"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=57228"}],"version-history":[{"count":10,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/57228/revisions"}],"predecessor-version":[{"id":110455,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/57228/revisions/110455"}],"up":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/3796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/57229"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=57228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=57228"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=57228"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}