{"id":55966,"date":"2020-06-03T00:04:26","date_gmt":"2020-06-03T04:04:26","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=55966"},"modified":"2026-04-07T00:24:57","modified_gmt":"2026-04-07T04:24:57","slug":"lead-generation-asia","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation-asia/","title":{"rendered":"Lead Generation Services Asia"},"content":{"rendered":"

Seize Opportunities in the APAC Market

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The APAC region is a hub of economic growth, offering unparalleled opportunities for businesses aiming to expand their reach. With booming sectors such as technology, finance, and manufacturing, the demand for innovative solutions is at an all-time high.

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At Mercury Labs, we specialize in B2B lead generation across APAC, helping businesses like yours connect with high-quality leads. Our deep understanding of the region’s market dynamics ensures that your expansion efforts are both strategic and effective.

\n","protected":false},"excerpt":{"rendered":"

Generate qualified appointments and effectively boost your sales with Mercury Labs appointment setting and lead generation services.

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Drive Business Growth Across Asia with Targeted B2B Leads

\n","description":"

Unlock the vast potential of the Asia-Pacific (APAC) market with Mercury Labs\u2019s B2B lead generation services. We help you connect with high-value decision-makers, generate qualified leads, and nurture them into long-term business opportunities, ensuring that your business thrives in this region.

\n","image":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/SG.-Hero.-Grow-Your-B2B-Presence-Across-the-APAC-Region-.webp","video":"","video_header":false,"cta_link":{"title":"Book a meeting","url":"#contact-us","target":""},"cta_link_hs":{"title":"Talk to Sales","url":"https://meetings-na2.hubspot.com/callbox/singapore?utm_source=LPAsia ","target":"_blank"},"cta":"BOOK A MEETING"},"cb_acf_relational":{"case_study":[{"ID":120806,"post_author":"21","post_date":"2026-04-07 00:16:32","post_date_gmt":"2026-04-07 04:16:32","post_content":"\n

The Client

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The client is a Singapore-headquartered Managed IT Services Provider (MSP), delivering managed network services, cloud managed services, cybersecurity-as-a-service, NOC/SOC outsourcing, and enterprise disaster recovery to mid-market and enterprise organisations across the Asia Pacific region.

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The Challenge

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The Client is a Singapore-based Managed IT Services Provider that has built a strong reputation in Singapore's financial services and professional services sectors, but the new logo acquisition had stalled. Despite identifying Australia, Hong Kong, Japan, Indonesia, Malaysia, and Vietnam as key expansion markets, the internal sales team of three was fully consumed managing renewals, leaving no capacity for structured APAC outbound.

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A prior attempt with a generic telemarketing vendor made things worse. Without managed IT services domain knowledge, their agents couldn't hold credible conversations with senior IT decision-makers, leaving the client's brand perception damaged. Leadership needed a partner that could represent them professionally across multiple markets, engage CIOs and IT Directors with authority, and run appointment setting, lead generation, and event marketing as one coordinated program.

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The Mercury Labs Solution

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To help the Client refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored Account-Based Marketing (ABM) program focused on Lead Generation, Appointment Setting, and Event Marketing. 

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The Goals

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Mercury Labs aimed to:

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  1. Launch a targeted, three-pillar APAC campaign to break into Australia, Hong Kong, Japan, Indonesia, Malaysia, and Vietnam alongside Singapore.
    2. \n\n\n\n
  2. Engage senior IT decision-makers through personalised, persona-specific outreach tailored to each buyer's core concerns.
    3. \n\n\n\n
  3. Build a structured MQL development pipeline so that leads not yet ready for sales conversations are nurtured, scored, and handed off only when the timing is right.
    4. \n\n\n\n
  4. Drive qualified registrations for the client's flagship Singapore APAC Technology Leadership Summit and two virtual roundtables, then activate the post-event pipeline within 48 hours.
    5. \n
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The program unfolded in three coordinated pillars:

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Pillar 1 \u2014 Appointment Setting

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Account Research and Selection

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  1. In collaboration with the Client, Mercury Labs utilised an AI-powered Ideal Customer Profile (ICP) to hone in on the Client's target accounts.
    2. \n\n\n\n
  2. The Client also submitted specific criteria such as industries, annual revenues, and employee size to determine its best-fit accounts.
    3. \n\n\n\n
  3. The Mercury Labs team then compiled a list of potential target accounts, which the client reviewed and approved.\u00a0
    4. \n
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Account and Prospect Profiling

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  1. The Client provided detailed buyer persona profiles encompassing thorough demographic and firmographic descriptions to engage prospects in the outbound program effectively.
    2. \n\n\n\n
  2. The program primarily focused on engaging key positions, including the CIOs, CTOs, IT Directors, Heads of Infrastructure, VP of Technology, and IT Procurement Managers.
    3. \n\n\n\n
  3. The master contact list was segmented based on these buyer personas and categorised by industry and business size.\u00a0
    4. \n
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Multi-touch, Multi-channel Outreach

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The Mercury Labs team developed a customised lead nurturing strategy, delivering tailored messages that resonated with different decision-maker groups. Using an AI-powered approach, they created nurture paths that integrated phone, email, web, and LinkedIn interactions within a flexible outreach framework.

\n\n\n\n

Mercury Labs's proprietary CRM, Smart Engage, streamlined the coordination of all outreach activities, ensuring the Client stayed updated on the program's progress and results.

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Pillar 2 \u2014 Lead Generation

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Before outreach began, the Mercury Labs profiling team ran pre-campaign data enrichment to surface accounts showing active buying signals \u2014 IT infrastructure refresh cycles, recent cybersecurity incidents identified through public sources, cloud migration activity, or known IT contract expiries.

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For prospects not yet ready for a sales conversation, Mercury Labs deployed a content-led nurture track. IT resilience guides, managed services ROI frameworks, and compliance readiness checklists were distributed as value-add touchpoints, building trust before any commercial ask was made. LinkedIn outreach was layered in as a warm channel \u2014 thought leadership content was shared before connection requests went out, so prospects already had some familiarity with the client before cold outreach began.

\n\n\n\n

MQL thresholds were defined collaboratively: a contact needed to have engaged with two or more content assets, confirmed decision-making authority, and demonstrated a known IT challenge aligned to the client's service portfolio. All MQLs were logged and scored in Pipeline CRM, with full activity history visible to the client's sales team at every stage.

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Pillar 3 \u2014 Event Marketing

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For the client's flagship Singapore APAC Technology Leadership Summit and two virtual roundtables targeting Australia and Hong Kong, Mercury Labs built a dedicated event outreach list of 1,800 senior IT decision-makers. This list was cross-referenced against the main appointment setting contact base to avoid overlap and ensure coordinated, consistent messaging across all touchpoints.

\n\n\n\n

Phone-first event outreach was the primary channel. Mercury Labs agents personally invited target contacts, leading with the event's content agenda \u2014 specifically the themes of cloud resilience and cybersecurity risk management relevant to IT leaders navigating regulatory pressure \u2014 rather than the client's brand. This approach positioned attendance as a peer-learning value, rather than a sales event.

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Confirmed registrants received a structured pre-event communication sequence, including agenda teasers, speaker profiles, and a pre-event survey designed to maximise show rates and warm attendees for post-event follow-up. Within 48 hours of each event, Mercury Labs re-engaged all attendees with a personalised follow-up call to convert event engagement into sales appointments. Registered non-attendees were contacted with a session recording offer and moved into the main appointment setting cadence so that no engaged contact was left without a next step.

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Results

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Within six months, Mercury Labs delivered 67 Sales Qualified Appointments and 143 MQLs across five APAC markets, with a 47% MQL-to-SQA conversion rate. LinkedIn outreach alone generated 212 connections at a 14% connection-to-meeting conversion rate, while event marketing drove 284 registrations at a 74% show rate. Overall, the program produced 4,800+ qualified touchpoints across APAC \u2014 turning a stalled Singapore-focused pipeline into a genuinely multi-market sales funnel.

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\n"},{"question":"How does Mercury Labs ensure the leads are high-quality and sales-ready in APAC?","answer":"

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\n"},{"question":"How quickly can I start generating B2B leads in Asia?","answer":"

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\n"},{"question":"Can I run a lead generation program without an office in the target APAC market?","answer":"

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\n"},{"question":"What makes Mercury Labs different from other B2B lead generation agencies in Asia?","answer":"

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