The Client is an innovative web-based, for-profit company in America that allows application integration among end-users. They provide workflows that automate the use of web applications together or translate between APIs.
\n\n\n\nEcommerce was already in existence when the Client found its place in the industry. The big guys were dominating the scene, enjoying the trend on software integration which businesses were rapidly adopting. Being new in the circle, their first few years in the market were a real struggle.
\n\n\n\nHowever, the multi-apps usage sprang issues like systems not syncing, strayed data and high cost of maintenance and developments to get several applications to work well together. The Client knew that they had the solutions to the problem, but what they needed was a tool that can help them massively get these solutions to the doorsteps of their targets in need.
\n\n\n\nMercury Labs closely worked with the Client and tailored a campaign suited according to their requirements. A two-term lead generation campaign was closed which composed three work phases:
\n\n\n\nTo guarantee the quality of data to be used in the campaign, the list underwent thorough customer profiling, which involved manually validating and verifying each database record and field.
\n\n\n\nWith its award-winning lead generation expertise, Mercury Labs was well-positioned to help the client meet the two main challenges brought on by its recent rebranding program. In a nutshell, the lead generation activities of the campaign included:
\n\n\n\nOverall, the two-term Appointment Setting campaign produced a total of 77 appointments (sales-qualified leads), 128 marketing-qualified leads and 572 new social media connections.
\n","protected":false},"excerpt":{"rendered":"The Client is an innovative web-based, for-profit company in America that allows application integration among end-users. They provide workflows that automate the use of web applications together or translate between APIs.
\n","protected":false},"author":1,"featured_media":50959,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220,145,1247,1230,1221,1762],"class_list":["post-50958","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3","tag-case-study-appointment-setting","tag-case-study-it-software-products","tag-case-study-lead-generation","tag-case-study-software-products","tag-case-study-us"],"acf":{"cs_gated_content":"The Client is an innovative web-based, for-profit company in America that allows application integration among end-users. They provide workflows that automate the use of web applications together or translate between APIs.
\nEcommerce was already in existence when the Client found its place in the industry. The big guys were dominating the scene, enjoying the trend on software integration which businesses were rapidly adopting. Being new in the circle, their first few years in the market were a real struggle.
\nHowever, the multi-apps usage sprang issues like systems not syncing, strayed data and high cost of maintenance and developments to get several applications to work well together. The Client knew that they had the solutions to the problem, but what they needed was a tool that can help them massively get these solutions to the doorsteps of their targets in need.
\n","cs_campaign_type":"Lead Generation and Appointment Setting","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_client_industry":"Software, SaaS","cs_client_location":"California (CA), USA","cs_client_hq":"California (CA), USA","cs_target_location":"USA","cs_target_industry":"Ecommerce companies / websites","cs_target_dm":"Business Owners, Ecommerce Managers, IT Manager, IT Director, Chief Financial Officer, Finance Manager","cs_results":[{"label":"Sales Appointments","value":"77"},{"label":"MQLs","value":"128"},{"label":"Social Media Connections","value":"572"}],"cs_highlights":[{"highlight":"Successfully completed an Appointment Setting campaign for a leading innovative SAAS company"},{"highlight":"Worked out outbound campaign activities that opened opportunities for the Client to penetrate its target market"},{"highlight":"Reached key objectives in terms of best-fit accounts and highly-qualified prospects delivered"}],"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","result1_label":"Sales Appointments","result1_value":"77","result2_label":"MQLs","result2_value":"128","result3_label":"Social Media Connections","result3_value":"572","cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_SW_Callbox-Lead-Generation-Campaign-Accelerated-Market-Success-for-SAAS-Provider.pdf","cs_keywords":"","cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"cs_campaign_duration":"6","cs_client":{"name":"","website":"","lob":""},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Improved Targeting"],"cs_challenge_category_long":"Ecommerce was already in existence when the Client found its place in the industry. The big guys were dominating the scene, enjoying the trend on software integration which businesses were rapidly adopting. Being new in the circle, their first few years in the market were a real struggle.\r\n\r\nHowever, the multi-apps usage sprang issues like systems not syncing, strayed data and high cost of maintenance and developments to get several applications to work well together. The Client knew that they had the solutions to the problem, but what they needed was a tool that can help them massively get these solutions to the doorsteps of their targets in need."},"faq_header_title":"","faq_header_desc":"","form_redirect_url":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/10/CS_SW_Callbox-Lead-Generation-Campaign-Accelerated-Market-Success-for-SAAS-Provider.jpg","yoast_head":"\n