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This is why targeted phone calls form a vital component of a successful ABM program.</p>\n<p>This free resource helps you leverage telemarketing in your ABM efforts by providing you with a practical reference guide using:</p>\n<ul>\n<li>Detailed sample buyer persona templates for key software buyer roles</li>\n<li>Actual cold calling scripts tailored for each buyer persona</li>\n<li>In-depth focus on four buyer personas: Champion, Influencer, Ratifier, and Economic Buyer</li>\n<li>Clear instructions, explanations, and accompanying notes</li>\n</ul>\n<p>In short, this is a must-have resource for anyone looking to take their ABM strategy to the next level.</p>\n","protected":false},"excerpt":{"rendered":"<p>Use this free resource as a guide to engage stakeholders for ABM. 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