{"id":37389,"date":"2019-01-18T00:16:20","date_gmt":"2019-01-18T05:16:20","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=37389"},"modified":"2026-06-23T08:23:19","modified_gmt":"2026-06-23T12:23:19","slug":"b2b-events-firm-gets-solid-registrations","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/","title":{"rendered":"B2B Events Firm Gets Solid Registrations from Long-Term Partnership with Mercury Labs"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-client\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Client is a London, UK-based B2B events organizer with a portfolio of in-person exhibits, tradeshows, and conferences across various industries worldwide. The company also offers web and banner advertising services, B2B broadcasting and data services, as well as digital and print media services.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 1918, the CLIENT is widely considered to be one of the largest B2B events coordinator today, with 70 offices in 20 countries. THE CLIENT currently operates in two main service segments: one for events, and the other for general marketing services. The company is subdivided into three geographic units: Americas, Asia, and EMEA.</p>\n\n\n\n<p class=\"wp-block-paragraph\">As of 2017, the CLIENT has over 3,500 employees and has reported annual revenues of more than $1.3 billion.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2014, one of Singapore\u2019s major professional and industry events organizer has been working with Mercury Labs to help promote several of their B2B events in Asia.</p>\n\n\n\n<p class=\"wp-block-paragraph\">When the Singaporean event company was acquired by the Client in 2016, Mercury Labs remained the organization\u2019s official marketing partner tasked with handling their portfolio of high-profile tradeshows and conferences, including:</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EVENT A</strong>&nbsp;\u2013 An annual event billed as Asia\u2019s largest conference for professionals and businesses in the global telecommunications industry that typically draws more than 40,000 attendees</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EVENT B</strong>&nbsp;\u2013 A biennial trade event for the food and hospitality industry that features exhibitors from 70 countries and attracts more than 47,000 visitors</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EVENT C</strong>&nbsp;\u2013 An annual international event that highlights trends in the professional audio, film, digital media, and broadcasting industries</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EVENT D</strong>&nbsp;\u2013 A leading trade event and conference held every two years that showcases Asia\u2019s oil and gas industry, attended by more than 18,000 visitors</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EVENT E</strong>&nbsp;\u2013 A biennial industry event for Asia\u2019s machine tools, precision engineering, and metalworking sectors that generates more than 12,00 attendees in event turnout</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EVENT F</strong>&nbsp;\u2013 A paid, annual event that focuses on IT security and cyber threats, widely considered as the top InfoSec industry conference in Asia</p>\n\n\n\n<p class=\"wp-block-paragraph\">While each event has its own unique requirements, the key challenge is to connect with the right number and the right kind of attendees to impact event turnout. Also, with so many live projects lined up in its calendar, the CLIENT faces very tight time tables to prepare and generate enough buzz for each event.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-callbox-solution\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout its four-year partnership with the CLIENT and its Singapore subsidiary, Mercury Labs planned and launched an end-to-end&nbsp;<a href=\"https://mercurylabsmarketing.com/event-marketing-services/\"><strong>event marketing</strong></a>&nbsp;campaign for each of the live event mentioned earlier. With the exception of the infosec-focused conference, Mercury Labs has ran multiple campaigns for each of these events.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Each campaign centered around using targeted outreach through a mix of different marketing channels (phone, email, and social media) to engage attendees and prospects at key points in the event process.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A.</strong>&nbsp;<strong>Setting up the campaigns</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">Before each campaign began, Mercury Labs and point persons from the CLIENT worked out a campaign plan and completed the needed preparations.</p>\n\n\n\n<ul class=\"wp-block-list\"><li>THE CLIENT was assigned a campaign team that handled all aspects of the event marketing activities.</li><li>THE CLIENT reviewed the call scripts, email templates, and other campaign materials prepared by Mercury Labs.</li><li>THE CLIENT also provided the list of target attendees which Mercury Labs would update and profile (the next figures show record counts and target industries for each list):</li></ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-records.png\" alt=\"B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-records\" class=\"wp-image-37391\" width=\"740\" height=\"373\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-records.png 740w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-records-300x151.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-records-705x355.png 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-records-450x227.png 450w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B.</strong>&nbsp;<strong>Profiling and screening potential attendees</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">One month prior to each event, the team started the pre-event outreach activities. Aside from sending out invites, completing registrations, and confirming attendees, the Mercury Labs team also scrubbed and cross-checked the target attendee list.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Since database profiling played a crucial role in each campaign\u2019s success, Mercury Labs devoted a great deal of time and resources to thoroughly validate and enrich each database record through desktop research combined with email and phone verification.</p>\n\n\n\n<ol class=\"wp-block-list\"><li>THE CLIENT wanted the campaigns to focus on driving online pre-registrations and to collect deeper intelligence on each potential attendee.</li><li>For the paid infosec event, Mercury Labs coordinated with reps from the Client\u2019s subsidiary to handle contacts who wanted to find out more about payment details and other information.</li><li>The machine tools/precision engineering campaigns focused exclusively on data profiling.</li></ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C.</strong>&nbsp;<strong>Following up and converting prospects</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">The post-show re-engagement phase of each campaign was launched two days after the event. This step began with a personalized thank-you email and continued with a series of follow-up phone calls.</p>\n\n\n\n<ol class=\"wp-block-list\"><li>Mercury Labs prioritized registered attendees who came to the shows, and the team also reconnected with other prospects.</li><li>Each contact was thoroughly screened based on the CLIENT\u2019s requirements before hand-off.</li><li>Throughout each campaign, the CLIENT kept track of each prospect\u2019s status through Pipeline CRM.</li></ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\">In all, the campaigns generated the following results in terms of registered attendees and other KPIs:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"317\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-results.png\" alt=\"B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-results\" class=\"wp-image-37390\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-results.png 804w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-results-300x118.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-results-768x303.png 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-results-705x278.png 705w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox-results-450x177.png 450w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">To date, the CLIENT continues to partner with Mercury Labs for targeted promotion of its in-person events. Mercury Labs will be handling pre-event and post-event outreach for all upcoming conferences and exhibits hosted by the CLIENT in Asia.</p>\n","protected":false},"excerpt":{"rendered":"<p>For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.</p>\n","protected":false},"author":14,"featured_media":37393,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220,145,1230,1239,1767,1766],"class_list":["post-37389","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3","tag-case-study-appointment-setting","tag-case-study-lead-generation","tag-case-study-other-industries","tag-case-study-other-regions","tag-case-study-sg"],"acf":{"cs_gated_content":"<h2 id=\"h-the-client\">The Client</h2>\n<p>The Client is a London, UK-based B2B events organizer with a portfolio of in-person exhibits, tradeshows, and conferences across various industries worldwide. The company also offers web and banner advertising services, B2B broadcasting and data services, as well as digital and print media services.</p>\n<h2 id=\"h-the-challenge\">The Challenge</h2>\n<p>Since 2014, one of Singapore\u2019s major professional and industry events organizer has been working with Mercury Labs to help promote several of their B2B events in Asia.</p>\n","cs_campaign_type":"Event Marketing","cs_campaign_types":[{"value":"4","label":"Event Marketing, Call-to-Invite"}],"cs_client_industry":"B2B Events Organizer","cs_client_location":"Asia","cs_client_hq":"Asia","cs_target_location":"Asia","cs_target_industry":"All Industries","cs_target_dm":"CMOs","cs_results":[{"label":"MQLs","value":"253"},{"label":"Registered Attendees","value":"2379"},{"label":"Profiled Contacts","value":"6407"}],"cs_highlights":[{"highlight":"Launched multiple successful campaigns for Asia\u2019s largest B2B events organizer"},{"highlight":"Generated 1,207 registered attendees for one of the Client\u2019s trade shows"},{"highlight":"Handed off a total of 1,249 warm prospects and 2,771 profiled contacts"}],"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","result1_label":"MQLs","result1_value":"253","result2_label":"Registered Attendees","result2_value":"2379","result3_label":"Profiled Contacts","result3_value":"6407","cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.pdf","cs_campaign_duration":"6","cs_client":{"name":"","website":"","lob":""},"cs_keywords":"","cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"cs_challenge":{"cs_challenge_category":["Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"Since 2014, one of Singapore\u2019s major professional and industry events organizer has been working with Mercury Labs to help promote several of their B2B events in Asia.\r\n\r\nWhen the Singaporean event company was acquired by the Client in 2016, Mercury Labs remained the organization\u2019s official marketing partner tasked with handling their portfolio of high-profile tradeshows and conferences, including:\r\n\r\nEVENT A\u00a0\u2013 An annual event billed as Asia\u2019s largest conference for professionals and businesses in the global telecommunications industry that typically draws more than 40,000 attendees\r\n\r\nEVENT B\u00a0\u2013 A biennial trade event for the food and hospitality industry that features exhibitors from 70 countries and attracts more than 47,000 visitors\r\n\r\nEVENT C\u00a0\u2013 An annual international event that highlights trends in the professional audio, film, digital media, and broadcasting industries\r\n\r\nEVENT D\u00a0\u2013 A leading trade event and conference held every two years that showcases Asia\u2019s oil and gas industry, attended by more than 18,000 visitors\r\n\r\nEVENT E\u00a0\u2013 A biennial industry event for Asia\u2019s machine tools, precision engineering, and metalworking sectors that generates more than 12,00 attendees in event turnout\r\n\r\nEVENT F\u00a0\u2013 A paid, annual event that focuses on IT security and cyber threats, widely considered as the top InfoSec industry conference in Asia\r\n\r\nWhile each event has its own unique requirements, the key challenge is to connect with the right number and the right kind of attendees to impact event turnout. Also, with so many live projects lined up in its calendar, the CLIENT faces very tight time tables to prepare and generate enough buzz for each event."},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"faq_header_title":"","faq_header_desc":"","form_redirect_url":"","meta_group":false,"sg_faq_header_title":"","sg_faq_header_desc":"","sg_page_faqs":false,"au_faq_header_title":"","au_faq_header_desc":"","au_page_faqs":false,"company_videos":{"video_embed":"","video_embed_popup":""},"top_level_page":false,"leadgen_apac":false,"leadgen_au":false,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n<title>Events Firm in Asia Gets Solid Registrations from Mercury Labs</title>\n<meta name=\"description\" content=\"For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://mercurylabsmarketing.com/case-studies/b2b-events-firm-gets-solid-registrations/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Events Firm in Asia Gets Solid Registrations from Mercury Labs\" />\n<meta property=\"og:description\" content=\"For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.\" />\n<meta property=\"og:url\" content=\"https://mercurylabsmarketing.com/case-studies/b2b-events-firm-gets-solid-registrations/\" />\n<meta property=\"og:site_name\" content=\"Mercury Labs Inc. - B2B Lead Generation Company\" />\n<meta property=\"article:publisher\" content=\"https://www.facebook.com/Callbox/\" />\n<meta property=\"article:modified_time\" content=\"2026-06-23T12:23:19+00:00\" />\n<meta property=\"og:image\" content=\"https://mercurylabsmarketing.com/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg\" />\n\t<meta property=\"og:image:width\" content=\"800\" />\n\t<meta property=\"og:image:height\" content=\"450\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:title\" content=\"Events Firm in Asia Gets Solid Registrations from Mercury Labs\" />\n<meta name=\"twitter:description\" content=\"For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.\" />\n<meta name=\"twitter:site\" content=\"@callboxinc\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/b2b-events-firm-gets-solid-registrations\\/\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/b2b-events-firm-gets-solid-registrations\\/\",\"name\":\"Events Firm in Asia Gets Solid Registrations from Mercury Labs\",\"isPartOf\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/b2b-events-firm-gets-solid-registrations\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/b2b-events-firm-gets-solid-registrations\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/01\\/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg\",\"datePublished\":\"2019-01-18T05:16:20+00:00\",\"dateModified\":\"2026-06-23T12:23:19+00:00\",\"description\":\"For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.\",\"breadcrumb\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/b2b-events-firm-gets-solid-registrations\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/b2b-events-firm-gets-solid-registrations\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/b2b-events-firm-gets-solid-registrations\\/#primaryimage\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/01\\/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg\",\"contentUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/01\\/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg\",\"width\":800,\"height\":450,\"caption\":\"B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/b2b-events-firm-gets-solid-registrations\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mercury Labs Lead Generation Success Stories\",\"item\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B2B Events Firm Gets Solid Registrations from Long-Term Partnership with Mercury Labs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#website\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\",\"name\":\"Mercury Labs Inc. - B2B Lead Generation Company\",\"description\":\"&lt;strong&gt;&lt;em&gt;B2B PR \\/ Content&lt;\\/em&gt;&lt;\\/strong&gt;\",\"publisher\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\",\"name\":\"Mercury Labs Inc.\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/11\\/logo.png\",\"contentUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/11\\/logo.png\",\"width\":107,\"height\":56,\"caption\":\"Mercury Labs Inc.\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/Callbox\\/\",\"https:\\/\\/x.com\\/callboxinc\",\"https:\\/\\/linkedin.com\\/company\\/callbox-encino-california\",\"https:\\/\\/www.pinterest.com\\/callboxinc\\/\",\"https:\\/\\/www.youtube.com\\/channel\\/UCtItzDF9eq58Jnw3u6x_7jg\\/\"]}]}</script>\n<!-- / Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Events Firm in Asia Gets Solid Registrations from Mercury Labs","description":"For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/case-studies/b2b-events-firm-gets-solid-registrations/","og_locale":"en_US","og_type":"article","og_title":"Events Firm in Asia Gets Solid Registrations from Mercury Labs","og_description":"For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.","og_url":"https://mercurylabsmarketing.com/case-studies/b2b-events-firm-gets-solid-registrations/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_modified_time":"2026-06-23T12:23:19+00:00","og_image":[{"width":800,"height":450,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg","type":"image/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Events Firm in Asia Gets Solid Registrations from Mercury Labs","twitter_description":"For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.","twitter_site":"@callboxinc","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/","name":"Events Firm in Asia Gets Solid Registrations from Mercury Labs","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg","datePublished":"2019-01-18T05:16:20+00:00","dateModified":"2026-06-23T12:23:19+00:00","description":"For more than 4 years now, Mercury Labs has been a strategic partner for this international B2B events organizer, which gained 1,200+ registered attendees in one of its conferences thanks to Mercury Labs\u2019s end-to-end events marketing solution.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/01/CS_OTH-B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox.jpg","width":800,"height":450,"caption":"B2B-Events-Firm-Gets-Solid-Registrations-from-Long-Term-Partnership-with-Callbox"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/b2b-events-firm-gets-solid-registrations/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"Mercury Labs Lead Generation Success Stories","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/"},{"@type":"ListItem","position":3,"name":"B2B Events Firm Gets Solid Registrations from Long-Term Partnership with Mercury Labs"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/","https://www.youtube.com/channel/UCtItzDF9eq58Jnw3u6x_7jg/"]}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/37389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/14"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=37389"}],"version-history":[{"count":13,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/37389/revisions"}],"predecessor-version":[{"id":109819,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/37389/revisions/109819"}],"up":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/3796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/37393"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=37389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=37389"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=37389"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}