The Client is a strong and powerful supply chain solutions leader in the logistics industry, empowered to compete, innovate and fearlessly take risks at any course of the business. It is one of the three interconnected networks by a global 30-year old sourcing company that has anchored long-term clients from the Retail, FMCG, Footwear & Apparel and Food & Beverage industries.
\n\n\n\nCompetition in the logistics industry intensified as more big time players joined the race. This made the Client realize the need to go further down the track by increasing brand awareness and widening their market reach. However, they didn\u2019t have the right marketing strategy that would fuel them in running the course. After looking at a list of possible lead generation partners, Mercury Labs stood out as the most qualified to provide both the list and the tools that they needed.
\n\n\n\nMercury Labs designed a Lead Generation & Appointment Setting campaign for the Client which consisted of:
\n\n\n\nThe Lead Generation & Appointment Setting campaign delivered 157 Sales Qualified Leads, 67 Marketing Qualified Leads, and 387 Social Media Connections.
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\nCompetition in the logistics industry intensified as more big time players joined the race. This made the Client realize the need to go further down the track by increasing brand awareness and widening their market reach. However, they didn\u2019t have the right marketing strategy that would fuel them in running the course. After looking at a list of possible lead generation partners, Mercury Labs stood out as the most qualified to provide both the list and the tools that they needed.
\n","cs_campaign_type":"Lead Generation, Appointment Setting","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_client_industry":"Supply Chain","cs_client_location":"Singapore","cs_client_hq":"Hong Kong","cs_target_location":"Singapore, Malaysia","cs_target_industry":"Apparel and Accessories, Furniture Stores, Family Clothing Stores, Plastics Products, Drugs, Drug Proprietaries, and Druggists' Sundries, Book Stores, Electronic Components, Knit Outerwear Mills, Semiconductors and Related Devices, Electrical Equipment and Supplies, Household Refrigerators and Home and Farm Freezers, Electronics, Healthcare, Footwear & Apparel, Retail, Food & Beverage, FMCG","cs_target_dm":"Procurement Manager, COO, Chief Supply Chain Officer, VP for Operations/Manufacturing/Logistics, IT Director, Director of Planning, Inventory Director, VP of Business Intelligence","cs_results":[{"label":"Sales Appointments","value":"157"},{"label":"MQLs","value":"67"},{"label":"Social Media Connections","value":"387"}],"cs_highlights":[{"highlight":"Successfully completed a Lead Generation campaign for a supply chain leader that opened opportunities to better analyze customer needs, anticipate challenges, design options and set up contingency plans"},{"highlight":"Worked outbound activities that kept the Client\u2019s database accurate which resulted in more DM conversations and increase in email communications"},{"highlight":"Mercury Labs delivered differentiated results in terms of quality of leads and campaign workflow which led to the Client\u2019s renewal of contract for another 6 months."}],"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","result1_label":"Sales Appointments","result1_value":"157","result2_label":"MQLs","result2_value":"67","result3_label":"Social Media Connections","result3_value":"387","cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_LOG_Callbox-ABM-Fueled-Supply-Chain-Solutions-Leaders-Race-to-Success.pdf","cs_keywords":"","cb_web_property":"MAIN","cb_regional_pages":false,"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"cs_campaign_duration":"12","cs_client":{"name":"LF Logistics","website":"https://www.lflogistics.com/","lob":"DC Management, Transport Management, Freight Forwarding, Hubbing & Consolidation, Omni-Channel Services, Order Management Services, Value Added Services"},"page_faqs":false,"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"cs_challenge":{"cs_challenge_category":["Market Expansion","Augment Marketing"],"cs_challenge_category_long":"Competition in the logistics industry intensified as more big time players joined the race. This made the Client realize the need to go further down the track by increasing brand awareness and widening their market reach. However, they didn\u2019t have the right marketing strategy that would fuel them in running the course. After looking at a list of possible lead generation partners, Mercury Labs stood out as the most qualified to provide both the list and the tools that they needed."},"faq_header_title":"","faq_header_desc":"","form_redirect_url":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/02/CS_OTH_Callbox-Fueled-Supply-Chain-Solutions-Leaders-Race-to-Success.jpg","yoast_head":"\n