{"id":128348,"date":"2026-09-22T10:52:04","date_gmt":"2026-09-22T14:52:04","guid":{"rendered":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?page_id=128348"},"modified":"2026-09-22T11:09:40","modified_gmt":"2026-09-22T15:09:40","slug":"outsourced-sdr-solutions-leading-fintech-firm","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/outsourced-sdr-solutions-leading-fintech-firm/","title":{"rendered":"Mercury Labs Built a Qualified Fintech Pipeline with Outsourced SDR Solutions"},"content":{"rendered":"\n<h2 id=\"h-the-client\" class=\"wp-block-heading\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The client is a fintech company offering digital payment and financial management solutions to business clients. The company operates across multiple markets and serves mid-market to enterprise-level organisations.</p>\n\n\n\n<h2 id=\"h-the-challenge\" class=\"wp-block-heading\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The client lacked a structured outbound sales function to consistently reach and qualify decision-makers in target financial services accounts. Without a dedicated SDR team, pipeline development was slow and ad hoc, limiting the company&#8217;s ability to scale.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The client needed a proven outsourced sales model capable of executing multi-channel outreach at volume. Identifying and engaging qualified prospects across a competitive fintech landscape required specialist expertise and robust sales infrastructure.</span></p>\n\n\n\n<h2 id=\"h-the-callbox-solution\" class=\"wp-block-heading\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To help the Client build its sales pipeline, Mercury Labs deployed a tailored Outsourced SDR Solutions program.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Account-Based Multi-Channel Lead Management, leveraging Voice, Email, Chat, Web, and Social Media.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sales Enablement and support, including Product Training, Account Setup, and Back-office Sales Support.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to Tools &amp; Subscriptions for Smart Engage and HubSpot CRM.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Strategic Account Management, incorporating Strategy Building, Reporting, and Product Knowledge.</span></li>\n</ul>\n\n\n\n<h3 id=\"h-the-goals\" class=\"wp-block-heading\"><strong>The Goals</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs aimed to:</span></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Raise the Client&#8217;s brand awareness among key decision-makers in target financial services accounts.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Uncover prospect needs and buying intent across mid-market and enterprise fintech buyers.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Deliver a steady flow of Sales Qualified Leads and webinar-ready prospects to support pipeline readiness.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The program unfolded in three main stages:</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account Research and Selection</strong></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Mercury Labs used AI-powered ICP targeting to match accounts against the Client&#8217;s ideal customer criteria.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> A vetted, approved account list was compiled and aligned with the Client before outreach began.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account and Prospect Profiling</strong></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Buyer personas were built using firmographic data including company size, sector, and technology stack.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Outreach prioritised CFOs, VPs of Finance, CTOs, and Heads of Digital Transformation.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multi-touch, Multi-channel Outreach</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs executed customised nurture paths across phone, email, web, and LinkedIn, tailoring messaging to each prospect&#8217;s role and stage in the buying journey. Smart Engage CRM streamlined outreach coordination and ensured consistent follow-up across all channels.</span></p>\n\n\n\n<h2 id=\"h-results\" class=\"wp-block-heading\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over 12 months, Mercury Labs generated 324 SQLs and 273 MQLs for the Client, whilst building 1,835 LinkedIn connections with key fintech decision-makers. A series of 4 webinars attracted 356 attendees, significantly expanding the Client&#8217;s qualified pipeline and brand presence across target markets.</p>\n","protected":false},"excerpt":{"rendered":"<p>A UK-based fintech company partnered with Mercury Labs to build a scalable outbound pipeline through outsourced SDR solutions. 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Without a dedicated SDR team, pipeline development was slow and ad hoc, limiting the company&#8217;s ability to scale.</span></p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"12","cs_client_industry":"Financial Technology (Fintech)","cs_client_location":"London, United Kingdom","cs_client_hq":"London, United Kingdom","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"United Kingdom, Western Europe, North America","cs_target_industry":"Financial Services, Banking, Payments, Insurance Technology, Wealth Management","cs_target_dm":"CFO, VP of Finance, Head of Payments, CTO, Head of Digital Transformation, Director of Operations","cs_results":[{"label":"SQLs","value":"324"},{"label":"MQLs","value":"273"},{"label":"Webinar Attendees","value":"356"}],"cs_highlights":false,"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"The client lacked a structured outbound sales function to consistently reach and qualify decision-makers in target financial services accounts. 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