The Client is a Colombia-based SaaS firm offering a financial reconciliation and transaction management platform. It serves banks, insurers, and retailers across Latin America.
\n\n\n\nThe Client had a scalable platform but limited outbound capacity to penetrate key LatAm markets systematically. Internal teams lacked the bandwidth to run structured, multi-channel prospecting at the required volume.
\n\n\n\nWithout a dedicated pipeline development function, qualified opportunities were inconsistent and difficult to forecast. The Client needed a partner to identify, engage, and warm high-fit accounts across multiple countries.
\n\n\n\nTo help the Client boost its sales pipeline, Mercury Labs deployed a tailored ABM Lead Generation program.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nAccount Research and Selection
\n\n\n\nAccount and Prospect Profiling
\n\n\n\nMulti-touch, Multi-channel Outreach
\n\n\n\nMercury Labs executed customised nurture paths across phone, email, web, and LinkedIn, aligning messaging to each persona’s reconciliation and compliance challenges. Smart Engage CRM centralised all outreach activity, ensuring consistent follow-up and full pipeline visibility.
\n\n\n\nWithin 6 months, Mercury Labs produced 92 SQLs, 158 MQLs, and 715 new LinkedIn connections for the Client across key LatAm markets. An additional 200 webinar attendees across 3 events further strengthened the Client’s brand presence and prospect engagement pipeline.
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\nThe Client had a scalable platform but limited outbound capacity to penetrate key LatAm markets systematically. Internal teams lacked the bandwidth to run structured, multi-channel prospecting at the required volume.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"Financial Technology (FinTech) SaaS","cs_client_location":"Bogot\u00e1, Colombia","cs_client_hq":"Bogot\u00e1, Colombia","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"Latin America (Colombia, Mexico, Brazil, Chile, Peru)","cs_target_industry":"Banking, Insurance, Retail, E-commerce, Financial Services","cs_target_dm":"Chief Financial Officer (CFO), VP of Finance, Chief Technology Officer (CTO), Head of Digital Transformation, IT Director","cs_results":[{"label":"SQLs","value":"92"},{"label":"MQLs","value":"158"},{"label":"LinkedIn connections","value":"715"}],"cs_highlights":[{"highlight":"Successfully executed a 6-month ABM Lead Generation program for a Colombia-based FinTech SaaS provider."},{"highlight":"Increased brand awareness and engagement across five Latin American markets through coordinated multi-channel outreach."},{"highlight":"Enabled the Client to build valuable connections with key financial and technology decision-makers, enhancing their sales outreach and pipeline readiness across the region."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Augment Marketing"],"cs_challenge_category_long":"The Client had a scalable platform but limited outbound capacity to penetrate key LatAm markets systematically. Internal teams lacked the bandwidth to run structured, multi-channel prospecting at the required volume.\r\n\r\nWithout a dedicated pipeline development function, qualified opportunities were inconsistent and difficult to forecast. The Client needed a partner to identify, engage, and warm high-fit accounts across multiple countries."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/07/Targeted-Lead-Generation-Brings-New-Opportunities-for-a-Colombia-based-SaaS-Firm.webp","yoast_head":"\n