{"id":125694,"date":"2026-07-08T11:01:49","date_gmt":"2026-07-08T15:01:49","guid":{"rendered":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?page_id=125694"},"modified":"2026-07-08T11:01:50","modified_gmt":"2026-07-08T15:01:50","slug":"ai-powered-lead-generation-digital-transformation-firm","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/ai-powered-lead-generation-digital-transformation-firm/","title":{"rendered":"AI-Powered Lead Generation Drives Growth for a Digital Transformation Firm"},"content":{"rendered":"\n<h2 id=\"h-the-client\" class=\"wp-block-heading\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Client is a digital infrastructure solutions provider offering colocation, managed networking, and edge computing services to businesses. Operating as an early-stage company, it sought to establish market presence among North American SMEs.</p>\n\n\n\n<h2 id=\"h-the-challenge\" class=\"wp-block-heading\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Client entered the North American SME market with limited brand recognition and no established outbound pipeline. Several target industries had low awareness of digital infrastructure solutions, creating both an opportunity and an outreach barrier.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Client also needed to drive registrations for three upcoming webinars alongside its appointment-setting goals. Managing list segmentation, multi-industry outreach, and event promotion simultaneously required a structured, scalable campaign partner.</span></p>\n\n\n\n<h2 id=\"h-the-callbox-solution\" class=\"wp-block-heading\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To help the Client build its sales pipeline, Mercury Labs deployed a tailored multichannel lead generation program.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Account-Based Multi-Channel Lead Management, leveraging Voice, Email, Chat, Web, and Social Media.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sales Enablement and support, including Product Training, Account Setup, and Back-office Sales Support.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to Tools &amp; Subscriptions for Smart Engage and HubSpot CRM.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Strategic Account Management, incorporating Strategy Building, Reporting, and Product Knowledge.</span></li>\n</ul>\n\n\n\n<h3 id=\"h-the-goals\" class=\"wp-block-heading\"><strong>The Goals</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs aimed to:</span></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Raise awareness of the Client&#8217;s digital infrastructure offerings among North American SMEs in untapped industries.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Uncover prospect pain points around connectivity, colocation, and managed IT to qualify genuine interest.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Secure discovery appointments with decision-makers and fill three webinar pipelines to advance qualified opportunities.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The program unfolded in three main stages:</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account Research and Selection</strong></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Mercury Labs used AI-powered ICP targeting to match the Client&#8217;s criteria across five priority SME industries in North America.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> A verified, approved account list was compiled before outreach commenced.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account and Prospect Profiling</strong></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Buyer personas were built using firmographic data including company size, industry vertical, and technology environment.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Key positions targeted included CEOs, CTOs, IT Directors, and VP-level Operations and Infrastructure roles.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multi-touch, Multi-channel Outreach</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs executed customised nurture paths across phone, email, LinkedIn, and web, with dedicated tracks for both appointment setting and webinar registration. Smart Engage CRM centralised all outreach activity and ensured consistent follow-up across every channel.</span></p>\n\n\n\n<h2 id=\"h-results\" class=\"wp-block-heading\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over 9 months, Mercury Labs delivered 150 SQLs, 82 MQLs, 200 webinar attendees, and 812 LinkedIn connections for the Client. The campaign established a repeatable pipeline engine across five previously untapped North American SME industries.</p>\n","protected":false},"excerpt":{"rendered":"<p>Breaking into the North American SME market takes more than a broad outreach push. Mercury Labs worked with a digital infrastructure firm to build a qualified pipeline from the ground up, targeting the right decision-makers with a focused digital transformation lead generation strategy. Here&#8217;s how they did it.</p>\n","protected":false},"author":21,"featured_media":125708,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220],"class_list":["post-125694","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3"],"acf":{"meta_group":false,"sg_faq_header_title":"","sg_faq_header_desc":"","sg_page_faqs":false,"au_faq_header_title":"","au_faq_header_desc":"","au_page_faqs":false,"faq_header_title":"","faq_header_desc":"","page_faqs":false,"company_videos":{"video_embed":"","video_embed_popup":""},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"leadgen_apac":false,"leadgen_au":false,"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_Digital-Infrastructure-Lead-Generation-for-North-American-SMEs.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"form_redirect_url":"","cb_banner_announcement":false,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb","cs_gated_content":"<h2>The Client</h2>\n<p>The Client is a digital infrastructure solutions provider offering colocation, managed networking, and edge computing services to businesses. Operating as an early-stage company, it sought to establish market presence among North American SMEs.</p>\n<h2>The Challenge</h2>\n<p><span style=\"font-weight: 400;\">The Client entered the North American SME market with limited brand recognition and no established outbound pipeline. Several target industries had low awareness of digital infrastructure solutions, creating both an opportunity and an outreach barrier.</span></p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"Digital Infrastructure","cs_client_location":"Toronto, Canada","cs_client_hq":"Toronto, Canada","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"North America (United States and Canada)","cs_target_industry":"Manufacturing, Logistics and Supply Chain, Healthcare, Financial Services, Professional Services","cs_target_dm":"CEO, CTO, VP of IT, VP of Operations, IT Director, Head of Infrastructure","cs_results":[{"label":"SQLs","value":"150"},{"label":"MQLs","value":"82"},{"label":"LinkedIn Connections","value":"812"}],"cs_highlights":[{"highlight":"Successfully executed a 9-month program for a digital infrastructure solutions provider targeting North American SMEs."},{"highlight":"Increased brand awareness and engagement across voice, email, LinkedIn, and web channels in five untapped industries."},{"highlight":"Enabled the Client to build valuable connections with key decision-makers, enhancing their sales outreach and marketing effectiveness."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Augment Marketing"],"cs_challenge_category_long":"The Client entered the North American SME market with limited brand recognition and no established outbound pipeline. 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