{"id":125294,"date":"2026-06-26T09:30:37","date_gmt":"2026-06-26T13:30:37","guid":{"rendered":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?page_id=125294"},"modified":"2026-06-26T10:25:34","modified_gmt":"2026-06-26T14:25:34","slug":"fintech-outsourced-lead-generation-campaign","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/fintech-outsourced-lead-generation-campaign/","title":{"rendered":"Mercury Labs Delivers Leads for Fintech Firms in 6 Months"},"content":{"rendered":"<h2>The Client</h2>\n<p>A New York-based fintech firm that accumulates and manages inventories of long and short options contracts to supply liquidity to financial institutions and retail investors. It operates through proprietary technology and a data-first approach developed by an in-house team of technologists, engineers, and traders.</p>\n<h2>The Challenge</h2>\n<p><span style=\"font-weight: 400;\">The client held a sizeable list of cold leads across institutional and retail financial segments but lacked the outbound infrastructure to engage prospects at scale. Without a dedicated sales development function, qualified opportunities were not being surfaced from the existing contact database.</span></p>\n<p><span style=\"font-weight: 400;\">Converting cold fintech contacts into sales-ready conversations required precise persona targeting, compliant multi-channel outreach, and consistent nurture across a lengthy consideration cycle. The client needed a pipeline-ready solution that could operate immediately without internal ramp-up time.</span></p>\n<h2>The Mercury Labs Solution</h2>\n<p><span style=\"font-weight: 400;\">To help the Client build a qualified sales pipeline, Mercury Labs deployed a tailored Lead Generation program.</span></p>\n<ul>\n<li><span style=\"font-weight: 400;\">Account-Based Multi-Channel Lead Management, leveraging Voice, Email, Chat, Web, and Social Media.</span></li>\n<li><span style=\"font-weight: 400;\">Sales Enablement and support, including Product Training, Account Setup, and Back-office Sales Support.</span></li>\n<li><span style=\"font-weight: 400;\">Access to Tools &amp; Subscriptions for Smart Engage and HubSpot CRM.</span></li>\n<li><span style=\"font-weight: 400;\">Strategic Account Management, incorporating Strategy Building, Reporting, and Product Knowledge.</span></li>\n</ul>\n<h3><strong>The Goals</strong></h3>\n<p><span style=\"font-weight: 400;\">Mercury Labs aimed to:</span></p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Raise awareness of the client&#8217;s liquidity solutions among targeted financial institutions and trading firms.</span></li>\n<li><span style=\"font-weight: 400;\"> Uncover active liquidity needs and buying intent across cold prospect accounts.</span></li>\n<li><span style=\"font-weight: 400;\"> Qualify and advance high-fit prospects into the client&#8217;s sales pipeline as SQLs.</span></li>\n</ol>\n<p><span style=\"font-weight: 400;\">The program unfolded in three main stages:</span></p>\n<p><strong>Account Research and Selection</strong></p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Mercury Labs used AI-powered ICP targeting to match the client&#8217;s criteria across fintech, banking, and asset management segments.</span></li>\n<li><span style=\"font-weight: 400;\"> A refined account list was compiled, segmented, and approved by the client.</span></li>\n</ol>\n<p><strong>Account and Prospect Profiling</strong></p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Buyer personas were built using firmographic, technographic, and role-based data relevant to liquidity procurement.</span></li>\n<li><span style=\"font-weight: 400;\"> Key positions targeted included CFOs, Heads of Trading, and Directors of Capital Markets.</span></li>\n</ol>\n<p><strong>Multi-touch, Multi-channel Outreach</strong></p>\n<p><span style=\"font-weight: 400;\">Mercury Labs executed customised nurture paths across phone, email, LinkedIn, and web, sequencing touchpoints to match each prospect&#8217;s engagement level and buying stage. Smart Engage CRM streamlined outreach coordination and ensured full visibility across all active accounts.</span></p>\n<h2>Results</h2>\n<p><span style=\"font-weight: 400;\">Within 6 months, Mercury Labs converted the client&#8217;s cold contact database into a structured pipeline of 74 SQLs and 162 MQLs, while establishing 3,037 new LinkedIn connections with key decision-makers across financial services and institutional trading.</span></p>\n","protected":false},"excerpt":{"rendered":"<p>A New York-based fintech firm specialising in options liquidity needed a way to convert a cold lead list into qualified pipeline opportunities. Mercury Labs deployed a multi-channel, account-based lead generation program that delivered 74 SQLs, 162 MQLs, and over 3,000 LinkedIn connections in six months.</p>\n","protected":false},"author":21,"featured_media":125314,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220],"class_list":["post-125294","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3"],"acf":{"cs_gated_content":"<h2>The Client</h2>\n<p>A New York-based fintech firm that accumulates and manages inventories of long and short options contracts to supply liquidity to financial institutions and retail investors. It operates through proprietary technology and a data-first approach developed by an in-house team of technologists, engineers, and traders.</p>\n<h2>The Challenge</h2>\n<p><span style=\"font-weight: 400;\">The client held a sizeable list of cold leads across institutional and retail financial segments but lacked the outbound infrastructure to engage prospects at scale. Without a dedicated sales development function, qualified opportunities were not being surfaced from the existing contact database.</span></p>\n<p><span style=\"font-weight: 400;\">Converting cold fintech contacts into sales-ready conversations required precise persona targeting, compliant multi-channel outreach, and consistent nurture across a lengthy consideration cycle. The client needed a pipeline-ready solution that could operate immediately without internal ramp-up time.</span></p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"Financial Technology (Fintech) / Capital Markets","cs_client_location":"New York City, USA","cs_client_hq":"New York City, USA","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"United States (primary); North America","cs_target_industry":"Banking and Financial Services, Hedge Funds, Asset Management, Institutional Trading, Retail Brokerage","cs_target_dm":"Chief Financial Officer, Head of Trading, VP of Institutional Sales, Director of Capital Markets, Head of Liquidity Management","cs_results":[{"label":"SQLs","value":"74"},{"label":"MQLs","value":"162"},{"label":"LinkedIn Connections","value":"3,037"}],"cs_highlights":[{"highlight":"Successfully executed a 6-month program for a fintech liquidity solutions provider."},{"highlight":"Increased brand awareness and engagement through multiple channels including Voice, Email, LinkedIn, Chat, and Web."},{"highlight":"Enabled the Client to build valuable connections with key decision-makers across banking and capital markets, enhancing their sales outreach and pipeline readiness."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"The client held a sizeable list of cold leads across institutional and retail financial segments but lacked the outbound infrastructure to engage prospects at scale. 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