{"id":125187,"date":"2026-06-25T09:08:38","date_gmt":"2026-06-25T13:08:38","guid":{"rendered":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?page_id=125187"},"modified":"2026-06-25T09:46:13","modified_gmt":"2026-06-25T13:46:13","slug":"marketing-agency-enhance-ai-visibility","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/marketing-agency-enhance-ai-visibility/","title":{"rendered":"US Marketing Agency Improves AI Visibility and Citation with Mercury Labs"},"content":{"rendered":"\n<h2 id=\"h-the-client\" class=\"wp-block-heading\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">A B2B marketing-services provider specializing in the execution layer, including marketing fulfillment, direct mail, mailbox advertising, and experiential or event marketing. They cater to in-house teams and agencies needing execution support rather than strategic or creative development.</p>\n\n\n\n<h2 id=\"h-the-challenge\" class=\"wp-block-heading\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to the engagement, the Client possessed effectively zero organic search visibility and had no tracked keywords or rank positions online. The primary hurdle was building foundational topical authority in a highly competitive marketing-services vertical against established competitors while establishing a stable technical and content foundation from scratch.</p>\n\n\n\n<h2 id=\"h-the-callbox-solution\" class=\"wp-block-heading\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To help the Client refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored Account-Based Marketing (ABM) program focused on Lead Generation and Appointment Setting, seamlessly bundled with an Enterprise-tier SEO/AEO strategy.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Account-Based Multi-Channel Lead Management, leveraging Voice, Email, Chat, Web, and Social Media.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sales Enablement and support, including Product Training, Account Setup, and Back-office Sales Support</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to cutting-edge Tools &amp; Subscriptions for the Smart Engage and HubSpot CRM</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Strategic Account Management, incorporating Strategy Building, Reporting, and Product Knowledge</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Additionally, Mercury Labs expanded the program framework to deliver:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Technical Foundation Optimization:</b><span style=\"font-weight: 400;\"> Implemented advanced schema markup, improved crawl health, and optimized Core Web Vitals, driving mobile performance scores to 79/100 and desktop to 90/100 .</span></li>\n\n\n\n<li><b>Vertical-Specific Content Production:</b><span style=\"font-weight: 400;\"> Created long-form, high-intent content focused on direct mail guides, marketing fulfillment definitions, and event/experiential marketing deep dives to establish commercial topical pillars .</span></li>\n\n\n\n<li><b>Commercial-Intent Keyword Targeting:</b><span style=\"font-weight: 400;\"> Positioned the Client on critical mid-funnel, high-purchase terms such as &#8220;marketing fulfillment&#8221; and &#8220;mailbox ads&#8221; .</span></li>\n\n\n\n<li><b>AI Search Visibility (AEO):</b><span style=\"font-weight: 400;\"> Initiated tracking and visibility structuring across generative AI engines, maximizing conversational visibility and accelerating brand citations.</span></li>\n</ul>\n\n\n\n<h3 id=\"h-the-goals\" class=\"wp-block-heading\">The Goals</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs aimed to:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Launch a targeted, multi-channel program to boost brand awareness and reach more qualified prospects.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify prospect needs through personalized discovery calls.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Set meetings with interested prospects, seamlessly connecting them with the Client&#8217;s sales team.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The program unfolded in three main stages:</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Account Research and Selection</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">In collaboration with the Client, Mercury Labs utilized an AI-powered Ideal Customer Profile (ICP) to hone in on the Client&#8217;s target accounts. </span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">The Client also submitted specific criteria such as industries, annual revenues, and employee size to determine its best-fit accounts. </span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">The Mercury Labs team then compiled a list of potential target accounts, which the client reviewed and approved.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Account and Prospect Profiling</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The Client provided detailed buyer persona profiles encompassing thorough demographic and firmographic descriptions to engage prospects in the outbound program effectively.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">The program primarily focused on engaging key positions, including Marketing Directors, VP of Marketing, In-house Marketing Teams, and Agency Leaders.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">The master contact list was segmented based on these buyer personas and categorized by industry and business size.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Multi-touch, Multi-channel Outreach</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Mercury Labs team developed a customized lead nurturing strategy, delivering tailored messages that resonated with different decision-maker groups. Using an AI-powered approach, they created nurture paths that integrated phone, email, web, and LinkedIn interactions within a flexible outreach framework.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs&#8217;s proprietary CRM, Smart Engage, streamlined the coordination of all outreach activities, ensuring the Client stayed updated on the program&#8217;s progress and results.</span></p>\n\n\n\n<h2 id=\"h-results\" class=\"wp-block-heading\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over a 10-month program duration, the targeted organic and AEO campaign drove compound growth across every major digital vertical. Organic session volume rose by 44.3%, backed by a 35.9% year-over-year baseline expansion that confirms stable, non-temporary market traction. The deepest victory resides in the user engagement metrics: organic web engagement rate surged to 72.9% while average session duration tripled to nearly 7 minutes. Furthermore, the technical positioning successfully generated 65 unique AI citations across AI channels like ChatGPT, capturing strategic positioning ahead of established market rivals.</p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how a leading B2B marketing services provider partnered with Mercury Labs to build compound search visibility, secure top-10 rankings for high-intent keywords, and accelerate generative AI citations over a 10-month Enterprise-tier campaign.</p>\n","protected":false},"author":21,"featured_media":125194,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220],"class_list":["post-125187","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3"],"acf":{"meta_group":false,"sg_faq_header_title":"","sg_faq_header_desc":"","sg_page_faqs":false,"au_faq_header_title":"","au_faq_header_desc":"","au_page_faqs":false,"faq_header_title":"","faq_header_desc":"","page_faqs":false,"company_videos":{"video_embed":"","video_embed_popup":""},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"leadgen_apac":false,"leadgen_au":false,"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_Achieving-Compound-Search-Visibility-and-AI-Search-Acceleration.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"form_redirect_url":"","cb_banner_announcement":false,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb","cs_gated_content":"<h2>The Client</h2>\n<p>A B2B marketing-services provider specializing in the execution layer, including marketing fulfillment, direct mail, mailbox advertising, and experiential or event marketing. They cater to in-house teams and agencies needing execution support rather than strategic or creative development.</p>\n<h2>The Challenge</h2>\n<p>Prior to the engagement, the Client possessed effectively zero organic search visibility and had no tracked keywords or rank positions online. The primary hurdle was building foundational topical authority in a highly competitive marketing-services vertical against established competitors while establishing a stable technical and content foundation from scratch.</p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"10","cs_client_industry":"B2B Marketing Services","cs_client_location":"United States","cs_client_hq":"United States","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"United States","cs_target_industry":"In-house Marketing Teams and Marketing Agencies","cs_target_dm":"Marketing Directors, VP of Marketing, In-house Marketing Teams, Agency Leaders","cs_results":[{"label":"Organic Sessions Percentage Increase","value":"44"},{"label":"Average Sessions Percentage Increase","value":"236"},{"label":"Organic Engagement Rate Increase","value":"23"}],"cs_highlights":[{"highlight":"Successfully executed a 10-month program for a B2B marketing services provider."},{"highlight":"Increased brand awareness and engagement through multiple channels, tripling average session duration to 414 seconds and boosting engagement rates by over 23 percentage points."},{"highlight":"Enabled the Client to build valuable connections with key decision-makers, securing top-10 positions on commercial-intent vertical queries and expanding AI search visibility by +91%."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Augment Marketing"],"cs_challenge_category_long":"Prior to the engagement, the Client possessed effectively zero organic search visibility and had no tracked keywords or rank positions online. The primary hurdle was building foundational topical authority in a highly competitive marketing-services vertical against established competitors while establishing a stable technical and content foundation from scratch."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/06/US-Marketing-Agency-Improves-AI-Visibility-and-Citation-with-Callbox.webp","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n<title>US Marketing Agency Boosts AI Visibility with Mercury Labs</title>\n<meta name=\"description\" content=\"Learn how Mercury Labs AEO services helped a US marketing agency improve AI visibility, increase citations, and strengthen its presence in AI search.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://mercurylabsmarketing.com/case-studies/marketing-agency-enhance-ai-visibility/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"US Marketing Agency Improves AI Visibility and Citation with Mercury Labs\" />\n<meta property=\"og:description\" content=\"Learn how Mercury Labs AEO services helped a US marketing agency improve AI visibility, increase citations, and strengthen its presence in AI search.\" />\n<meta property=\"og:url\" content=\"https://mercurylabsmarketing.com/case-studies/marketing-agency-enhance-ai-visibility/\" />\n<meta property=\"og:site_name\" content=\"Mercury Labs Inc. - 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