{"id":124819,"date":"2026-06-17T12:55:46","date_gmt":"2026-06-17T16:55:46","guid":{"rendered":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?page_id=124819"},"modified":"2026-06-17T16:24:43","modified_gmt":"2026-06-17T20:24:43","slug":"event-marketing-enterprise-rpa-pipeline","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/event-marketing-enterprise-rpa-pipeline/","title":{"rendered":"Mercury Labs Event Marketing for RPA  Enterprise Pipeline"},"content":{"rendered":"\n<h2 id=\"h-the-client\" class=\"wp-block-heading\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Client is a US-based enterprise software provider offering a robotic process automation platform that deploys software robots to automate repetitive, rules-based tasks across legacy and modern systems. The platform integrates RPA with AI, workflow, and case management to orchestrate end-to-end business processes.</p>\n\n\n\n<h2 id=\"h-the-challenge\" class=\"wp-block-heading\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Client was launching a flagship in-person event for up to 300 attendees \u2014 a high-stakes product showcase targeting enterprise automation buyers. Driving confirmed registrations from the right decision-makers required precision targeting and sustained outreach well ahead of the event date.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Beyond attendance, the Client needed a structured follow-up mechanism to convert event interest into qualified pipeline. Without a dedicated outreach engine, post-event momentum risked stalling before prospects could be passed to internal sales teams.</span></p>\n\n\n\n<h2 id=\"h-the-callbox-solution\" class=\"wp-block-heading\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To help the Client maximise event attendance and build a qualified post-event pipeline, Mercury Labs deployed a tailored Event Pipeline &amp; Lead Generation program.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Account-Based Multi-Channel Lead Management, leveraging Voice, Email, Chat, Web, and Social Media.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sales Enablement and support, including Product Training, Account Setup, and Back-office Sales Support.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to Tools &amp; Subscriptions for Smart Engage and HubSpot CRM.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Strategic Account Management, incorporating Strategy Building, Reporting, and Product Knowledge.</span></li>\n</ul>\n\n\n\n<h3 id=\"h-the-goals\" class=\"wp-block-heading\"><strong>The Goals</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs aimed to:</span></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Drive confirmed registrations from qualified enterprise automation buyers for the Client&#8217;s flagship event.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Identify and surface prospect pain points around legacy systems, process inefficiency, and automation readiness.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Convert event interest into Sales Qualified Leads and a measurable post-event pipeline.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The program unfolded in three main stages:</span></p>\n\n\n\n<h3 id=\"h-account-research-and-selection\" class=\"wp-block-heading\"><strong>Account Research and Selection</strong></h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Mercury Labs applied AI-powered ICP targeting to surface accounts matching the Client&#8217;s automation buyer criteria across key verticals.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> A prioritised account list was compiled, reviewed, and approved by the Client before outreach commenced.</span></li>\n</ol>\n\n\n\n<h3 id=\"h-account-and-prospect-profiling\" class=\"wp-block-heading\"><strong>Account and Prospect Profiling</strong></h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Buyer personas were built around firmographic data, tech stack signals, and digital transformation maturity indicators.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Outreach focused on CTOs, VPs of Operations, IT Directors, and Heads of Digital Transformation at mid-market and enterprise organisations.</span></li>\n</ol>\n\n\n\n<h3 id=\"h-multi-touch-multi-channel-outreach\" class=\"wp-block-heading\"><strong>Multi-touch, Multi-channel Outreach</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs executed customised nurture paths across phone, email, web, and LinkedIn \u2014 sequencing touchpoints to move prospects from awareness to confirmed attendance, then through to post-event qualification. Smart Engage CRM centralised all outreach activity, ensuring consistent follow-up and clean handoff of qualified opportunities.</span></p>\n\n\n\n<h2 id=\"h-results\" class=\"wp-block-heading\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Within 6 months, Mercury Labs secured 231 confirmed event attendees and followed up to generate 75 SQLs and 153 MQLs for the Client&#8217;s sales pipeline. An additional 532 LinkedIn connections expanded the Client&#8217;s reach among enterprise automation decision-makers.</p>\n","protected":false},"excerpt":{"rendered":"<p>An enterprise RPA solutions provider needed a full pipeline behind a flagship in-person event \u2014 and qualified prospects beyond the room. Mercury Labs delivered 231 confirmed attendees, 75 SQLs, 153 MQLs, and 532 LinkedIn connections across a focused 6-month program.</p>\n","protected":false},"author":21,"featured_media":124829,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220],"class_list":["post-124819","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3"],"acf":{"cs_gated_content":"<h2>The Client</h2>\n<p>The Client is a US-based enterprise software provider offering a robotic process automation platform that deploys software robots to automate repetitive, rules-based tasks across legacy and modern systems. The platform integrates RPA with AI, workflow, and case management to orchestrate end-to-end business processes.</p>\n<h2>The Challenge</h2>\n<p><span style=\"font-weight: 400;\">The Client was launching a flagship in-person event for up to 300 attendees \u2014 a high-stakes product showcase targeting enterprise automation buyers. Driving confirmed registrations from the right decision-makers required precision targeting and sustained outreach well ahead of the event date.</span></p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"Robotic Process Automation (RPA) / Intelligent Automation","cs_client_location":"McLean, Virginia, USA","cs_client_hq":"McLean, Virginia, USA","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"North America (Primary: United States)","cs_target_industry":"Financial Services, Insurance, Healthcare, Manufacturing, Logistics, Government & Public Sector, Retail","cs_target_dm":"CTO, VP of Operations, Director of IT, Head of Digital Transformation, Chief Process Officer","cs_results":[{"label":"SQLs","value":"75"},{"label":"MQLs","value":"153"},{"label":"LinkedIn connections","value":"532"}],"cs_highlights":[{"highlight":"Successfully executed a 6-month program for an enterprise Robotic Process Automation solutions provider."},{"highlight":"Increased brand awareness and event engagement through coordinated multi-channel outreach across Voice, Email, LinkedIn, and Web."},{"highlight":"Enabled the Client to build valuable connections with key decision-makers, enhancing their sales outreach and marketing effectiveness ahead of and following their flagship event."}],"cs_challenge":{"cs_challenge_category":[],"cs_challenge_category_long":"The Client was launching a flagship in-person event for up to 300 attendees \u2014 a high-stakes product showcase targeting enterprise automation buyers. 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