{"id":123392,"date":"2026-05-19T01:48:38","date_gmt":"2026-05-19T05:48:38","guid":{"rendered":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?page_id=123392"},"modified":"2026-05-19T02:25:53","modified_gmt":"2026-05-19T06:25:53","slug":"voice-ai-lead-generation-sql-pipeline-los-angeles","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/voice-ai-lead-generation-sql-pipeline-los-angeles/","title":{"rendered":"How Mercury Labs Built a Sales Pipeline from Scratch for a Voice AI Solutions Provider"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-client\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">The client is a Los Angeles-based provider of Voice AI solutions built for enterprise and mid-market businesses. The company operates in a competitive AI voice technology market alongside providers such as ElevenLabs, Bland AI, Retell AI, Vapi, and Synthflow.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The client entered the market without an established prospect list or outbound pipeline infrastructure. They lacked the account data and outreach resources needed to identify and engage decision-makers at scale.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs was tasked with building a qualified target account list from the ground up. Without a validated ICP framework or segmented prospect base, meaningful outreach could not begin until that foundation was in place.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-callbox-solution\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To help the client boost its sales pipeline, Mercury Labs deployed a tailored lead generation program.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Account-Based Multi-Channel Lead Management, leveraging Voice, Email, Chat, Web, and Social Media.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sales Enablement and support, including Product Training, Account Setup, and Back-office Sales Support.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to Tools &amp; Subscriptions for Smart Engage and HubSpot CRM.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Strategic Account Management, incorporating Strategy Building, Reporting, and Product Knowledge.</span></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-goals\"><strong>The Goals</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs aimed to:</span></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Raise awareness of the client&#8217;s Voice AI solutions among targeted mid-market and enterprise decision-makers.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Uncover prospect pain points and qualification signals across key industries primed for voice AI adoption.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Develop a steady flow of Sales Qualified Leads and booked opportunities to populate the client&#8217;s sales pipeline.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The program unfolded in three main stages:</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account Research and Selection</strong></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Mercury Labs applied AI-powered ICP targeting to match accounts against the client&#8217;s ideal customer criteria.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> A verified target account list was compiled, segmented, and approved by the client.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account and Prospect Profiling</strong></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> Buyer personas were built using firmographic, technographic, and behavioural data relevant to Voice AI adoption.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Key roles targeted included CTOs, Heads of Product, Directors of Customer Experience, and VP-level Operations stakeholders.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multi-touch, Multi-channel Outreach</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs executed customised nurture paths across phone, email, web, and LinkedIn, tailoring messaging to each persona&#8217;s stage and industry context. Smart Engage CRM centralised all outreach activity, ensuring consistent follow-up and full pipeline visibility.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Within 6 months, Mercury Labs built the client&#8217;s entire prospect database from the ground up and delivered 67 SQLs, 124 MQLs, and 432 LinkedIn connections with qualified decision-makers across key industries in the United States.</span></p>\n","protected":false},"excerpt":{"rendered":"<p>A Los Angeles-based Voice AI solutions provider had no prospect list and needed a pipeline built from the ground up. Mercury Labs deployed a multi-channel lead generation program that delivered 67 SQLs, 124 MQLs, and 432 LinkedIn connections with key decision-makers in just six months.</p>\n","protected":false},"author":21,"featured_media":123395,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220],"class_list":["post-123392","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3"],"acf":{"meta_group":false,"sg_faq_header_title":"","sg_faq_header_desc":"","sg_page_faqs":false,"au_faq_header_title":"","au_faq_header_desc":"","au_page_faqs":false,"faq_header_title":"","faq_header_desc":"","page_faqs":false,"company_videos":{"video_embed":"","video_embed_popup":""},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"leadgen_apac":false,"leadgen_au":false,"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_Voice-AI-Lead-Generation-LA-Based-Voice-AI-Solutions-Provider.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"form_redirect_url":"","cb_banner_announcement":false,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb","cs_gated_content":"<h2>The Client</h2>\n<p>The client is a Los Angeles-based provider of Voice AI solutions built for enterprise and mid-market businesses. The company operates in a competitive AI voice technology market alongside providers such as ElevenLabs, Bland AI, Retell AI, Vapi, and Synthflow.</p>\n<h2>The Challenge</h2>\n<p><span style=\"font-weight: 400;\">The client entered the market without an established prospect list or outbound pipeline infrastructure. They lacked the account data and outreach resources needed to identify and engage decision-makers at scale.</span></p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"Voice AI / Conversational AI Technology","cs_client_location":"Los Angeles, California, USA","cs_client_hq":"Los Angeles, California, USA","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"United States (primary); Canada and United Kingdom (secondary)","cs_target_industry":"Financial Services, Healthcare, Real Estate, Retail & E-commerce, Telecommunications, SaaS & Technology","cs_target_dm":"CTO, VP of Engineering, Head of Product, Director of Customer Experience, VP of Sales Operations, Chief Digital Officer","cs_results":[{"label":"SQLs","value":"67"},{"label":"MQLs","value":"124"},{"label":"LinkedIn connections","value":"432"}],"cs_highlights":[{"highlight":"Successfully executed a 6-month program for a Voice AI solutions provider with no prior prospect list or pipeline infrastructure."},{"highlight":"Increased brand awareness and engagement across voice, email, web, and LinkedIn channels with mid-market and enterprise decision-makers."},{"highlight":"Enabled the client to build valuable connections with 432 key decision-makers, strengthening their sales outreach and long-term pipeline readiness."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"the client entered the market without an established prospect list or outbound pipeline infrastructure. They lacked the account data and outreach resources needed to identify and engage decision-makers at scale.\r\n\r\nMercury Labs was tasked with building a qualified target account list from the ground up. 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