A cybersecurity firm headquartered in San Francisco, California, specialising in AI-native security solutions for modern application environments. Their flagship product protects AI agents, AI proxies, and APIs from injection attacks and data leakage, while controlling costs and ensuring secure, compliant operations. The firm is an active participant in the global cybersecurity community and serves as a major sponsor at leading industry security conferences.
\n\n\n\nAfter sponsoring a major cybersecurity conference, the Client needed to capitalize on a high-value attendee list before the post-event window closed. Their internal team lacked the bandwidth and infrastructure to engage these US/Canada prospects at the necessary speed and scale.
\n\n\n\nTo protect their niche product\u2014security for agentic AI environments\u2014the Client required an outsourced partner capable of:
\n\n\n\nBy outsourcing, they ensured brand visibility converted into a tangible pipeline rather than fading post-conference.
\n\n\n\nTo help the Client refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored multi-channel Appointment Setting program focused on converting post-event leads into high-value discovery meetings.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe campaign generated 48 SQLs and 162 MQLs, tripling the pipeline coverage compared to internal efforts. By systematically engaging over 1,200 post-event contacts across North America, the project achieved an 18% response rate\u2014significantly outperforming cybersecurity industry benchmarks. Every appointment included full CRM-logged histories, ensuring the Client\u2019s sales team remained perfectly informed for every discovery call.
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\nAfter sponsoring a major cybersecurity conference, the Client needed to capitalize on a high-value attendee list before the post-event window closed. Their internal team lacked the bandwidth and infrastructure to engage these US/Canada prospects at the necessary speed and scale.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"3","cs_client_industry":"Cybersecurity / AI Security","cs_client_location":"San Francisco, California","cs_client_hq":"San Francisco, California","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"North America","cs_target_industry":"Financial Services, Healthcare & Life Sciences, Technology & SaaS, Cloud Infrastructure, Insurance, Legal & Compliance, Government & Defence","cs_target_dm":"Chief Information Security Officer (CISO), VP of Security Engineering, Head of Cloud & Application Security, Director of DevSecOps, Chief Technology Officer (CTO)","cs_results":[{"label":"SQLs","value":"48"},{"label":"MQLs","value":"162"},{"label":"Increased Pipeline","value":"3x"}],"cs_highlights":[{"highlight":"Successfully executed a 3-month post-event appointment setting program for a cybersecurity provider, converting a dormant attendee list into an active pipeline of qualified sales opportunities."},{"highlight":"Increased brand awareness and engagement through coordinated multi-channel outreach across email, phone, LinkedIn, and chat \u2014 keeping the Client top-of-mind with high-intent security decision-makers across North America."},{"highlight":"Enabled the Client to build valuable connections with key decision-makers, enhancing their sales outreach and marketing effectiveness by delivering a fully prepared, CRM-integrated pipeline of qualified opportunities ready for their internal team to progress."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Augment Marketing","Sell New Product"],"cs_challenge_category_long":"After sponsoring a major cybersecurity conference, the Client needed to capitalize on a high-value attendee list before the post-event window closed. Their internal team lacked the bandwidth and infrastructure to engage these US/Canada prospects at the necessary speed and scale.\r\nTo protect their niche product\u2014security for agentic AI environments\u2014the Client required an outsourced partner capable of:\r\nRapid Execution: Launching a multi-channel campaign within days.\r\nPrecision Targeting: Engaging senior security decision-makers with personalized, contextually relevant outreach.\r\nTechnical Integration: Scaling high-touch engagement while syncing directly with their existing CRM.\r\nBy outsourcing, they ensured brand visibility converted into a tangible pipeline rather than fading post-conference.\r\n"},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/05/Callbox-Converted-Dormant-Conference-List-for-AI-Native-Cybersecurity-Firm.png","yoast_head":"\n