{"id":121688,"date":"2026-04-22T11:22:46","date_gmt":"2026-04-22T15:22:46","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=121688"},"modified":"2026-04-22T13:44:02","modified_gmt":"2026-04-22T17:44:02","slug":"saas-pipeline-generation-north-america","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/saas-pipeline-generation-north-america/","title":{"rendered":"Texas SaaS Breaks Into Professional Services with AI-Driven Pipeline Generation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-client\">The Client</h2>\n\n\n\n<p class=\"wp-block-paragraph\">PracticeEdge Software is a Texas-based SaaS company offering a workflow automation and practice management platform. A new product update targeting Professional Services and Financial Services firms prompted their push into North America.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge</h2>\n\n\n\n<p class=\"wp-block-paragraph\">PracticeEdge was simultaneously launching a new product and entering two verticals \u2014 Professional Services and Financial Services \u2014 with no existing contacts or brand presence. The internal team had no capacity for cold prospecting, and four committed trade shows had no outreach structure behind them.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-callbox-solution\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs deployed a tailored ABM program focused on Lead Generation and Appointment Setting.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, and Social Media</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sales Enablement including Product Training, Account Setup, and Back-office Sales Support</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to Smart Engage and HubSpot CRM</span></li>\n\n\n\n<li>Strategic Account Management covering Strategy Building, Reporting, and Product Knowledge</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-goals\">The Goals</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury Labs aimed to:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Launch a multi-channel program to boost brand awareness among North American Professional Services and Financial Services firms</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify prospect needs through personalised discovery calls with Managing Partners, COOs, IT Directors, and Finance Directors</span></li>\n\n\n\n<li>Set qualified meetings and connect prospects directly with PracticeEdge&#8217;s sales team</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-research-and-selection\"><b>Account Research and Selection</b></h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> \u00a0 </span><span style=\"font-weight: 400;\">Used an AI-powered ICP to identify best-fit accounts across Professional Services and Financial Services / FinTech</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0 </span><span style=\"font-weight: 400;\">Client submitted filters: firm type, annual revenue, and employee size</span></li>\n\n\n\n<li>Mercury Labs compiled and submitted a target account list for client approval</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-and-prospect-profiling\">Account and Prospect Profiling</h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Client provided buyer persona profiles for outbound targeting</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Key roles: Managing Partners, COOs, IT Directors, CFOs, VPs of Operations, Finance Directors</span></li>\n\n\n\n<li>Contact list segmented by firm type, vertical, and business size</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multi-touch-multi-channel-outreach\">Multi-Touch, Multi-Channel Outreach</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury Labs delivered tailored messaging across phone, email, web, and LinkedIn using AI-powered nurture paths \u2014 with distinct tracks for Professional Services and Financial Services / FinTech personas. Trade shows were integrated as campaign amplifiers \u2014 pre-show outreach, on-day engagement, and post-show follow-up ran within the same pipeline infrastructure. Smart Engage tracked and coordinated all activity in real time.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Within six months, the campaign generated 89 SQLs, 105 MQLs, and 268 booth interactions across four trade shows, with an average of 67 booth visitors per event.</p>\n","protected":false},"excerpt":{"rendered":"<p>A Texas SaaS company needed to enter North American Professional Services and Financial Services with a new product \u2014 no contacts, no presence. Mercury Labs ran a 6-month multi-channel campaign. Result: 89 SQLs, 105 MQLs, 268 booth interactions.</p>\n","protected":false},"author":21,"featured_media":121715,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1220],"class_list":["post-121688","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study-3"],"acf":{"cs_gated_content":"<h2>The Client</h2>\n<p>PracticeEdge Software is a Texas-based SaaS company offering a workflow automation and practice management platform. A new product update targeting Professional Services and Financial Services firms prompted their push into North America.</p>\n<h2>The Challenge</h2>\n<p>PracticeEdge was simultaneously launching a new product and entering two verticals \u2014 Professional Services and Financial Services \u2014 with no existing contacts or brand presence. The internal team had no capacity for cold prospecting, and four committed trade shows had no outreach structure behind them.</p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"SaaS / Technology","cs_client_location":"Texas, USA","cs_client_hq":"Austin, TX","cs_client":{"name":"PracticeEdge Software","website":"","lob":""},"cs_target_location":"North America","cs_target_industry":"Legal, Accountancy, Management Consultancy,Business Advisory, Financial Services / FinTech","cs_target_dm":"Managing Partners, COOs, IT Directors, CFOs, VPs of Operations, Finance Directors","cs_results":[{"label":"SQLs","value":"89"},{"label":"MQLs","value":"105 "},{"label":"Booth Interactions","value":"268"}],"cs_highlights":[{"highlight":"Successfully executed a 6-month pipeline generation program for a SaaS company entering Professional Services and Financial Services"},{"highlight":"Drove engagement across Email, Phone, LinkedIn, and Chat with law firms, consultancies, advisory businesses, and FinTech firms"},{"highlight":"Enabled PracticeEdge to connect with key decision-makers and hand off a closing-ready pipeline to their internal sales team"}],"cs_challenge":{"cs_challenge_category":[],"cs_challenge_category_long":""},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false,"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"leadgen_apac":false,"leadgen_au":false,"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_SaaS-Pipeline-Generation-for-Professional-Services.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"form_redirect_url":"","cb_banner_announcement":false,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/04/Texas-SaaS-Breaks-Into-Professional-Services-with-AI-Driven-Pipeline-Generation.webp","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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