The client is a Singapore-headquartered digital twin solutions provider serving mid-market to enterprise organisations across Southeast Asia. Its platform capabilities span digital twin modelling and simulation, IoT-connected asset monitoring, smart building twins, industrial process twins, infrastructure lifecycle management, predictive maintenance platforms, BIM-to-digital twin integration, and AI-driven scenario planning. With a strong engineering pedigree and a growing portfolio of high-profile local deployments, the client was well-positioned to lead the digital twin category across the region.
\n\n\n\nDespite building one of Southeast Asia’s most technically capable digital twin platforms, the client’s go-to-market function had not kept pace with its engineering ambitions. The founding team, deep in domain expertise but limited in commercial outreach experience, relied almost entirely on industry referrals and tender responses to generate new business. With no structured outbound motion and no brand recognition beyond Singapore’s professional and government-adjacent networks, the client was effectively invisible to the broader regional market it was ready to serve.
\n\n\n\nThe challenge was compounded by the nature of the category itself. Digital twin technology, while gaining rapid global traction, remains in an early-to-mid adoption phase across most of Southeast Asia. The client’s target buyers were generally aware of the concept but had not yet been engaged by a credible vendor with a compelling, industry-specific business case. To establish regional category leadership before well-resourced global players deepened their foothold in the region, the client needed a structured, education-led outreach engine it simply did not have internally. That’s when they turned to Mercury Labs.
\n\n\n\nTo help the Client refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored Account-Based Marketing (ABM) program focused on Lead Generation and Appointment Setting.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nThe Mercury Labs team developed a customised lead nurturing strategy, delivering tailored messages that resonated with different decision-maker groups. Using an AI-powered approach, they created nurture paths that integrated phone, email, web, and LinkedIn interactions within a flexible outreach framework.
\n\n\n\nMercury Labs’s proprietary CRM, Smart Engage, streamlined the coordination of all outreach activities, ensuring the Client stayed updated on the program’s progress and results.
\n\n\n\nOver six months, Mercury Labs delivered 48 Sales Qualified Leads and 107 Marketing Qualified Leads across five Southeast Asian markets, giving the client a consistent, regionally scalable pipeline for the first time in the firm’s history. Quality indicators reinforced the results: a 9% appointment no-show rate reflected the strength of Mercury Labs’s pre-meeting confirmation process, while a 13% LinkedIn connection-to-meeting rate turned social engagement into a reliable new pipeline channel. Together, these results marked a decisive shift for a firm that had previously run entirely on referrals.
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\nDespite building one of Southeast Asia’s most technically capable digital twin platforms, the client’s go-to-market function had not kept pace with its engineering ambitions.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"Digitial Twin Technology / Industrial IoT / Smart Infrastructure","cs_client_location":"Singapore","cs_client_hq":"Singapore","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"Southeast Asia","cs_target_industry":"Manufacturing & Industrial, Real Estate & Built Environment, Energy & Utilities, Smart City & Government Infrastructure, Construction & Engineering (EPC)","cs_target_dm":"CEOs, COOs, Chief Digital Officers (CDOs), CTOs, Plant Managers, Heads of Facilities/Asset Management, Smart City Project Directors, Infrastructure Project Managers, Operations Directors, Heads of Engineering, CFOs/Finance Directors, VP of Operations","cs_results":[{"label":"Sales Qualified Leads","value":"48"},{"label":"Marketing Qualified Leads","value":"107"},{"label":"LinkedIn Connection-to-Meeting Rate","value":"13%"}],"cs_highlights":[{"highlight":"Successfully executed a six-month, two-pillar lead generation programme for a Singapore-based digital twin solutions provider targeting five Southeast Asian markets."},{"highlight":"Increased brand visibility and thought leadership reach across the region's manufacturing, real estate, energy, and smart city buyer communities through a structured LinkedIn amplification and content nurture programme."},{"highlight":"Enabled the client to move beyond a referral-only sales motion and build meaningful, verified connections with senior decision-makers across the region's most active digital transformation sectors."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Augment Marketing"],"cs_challenge_category_long":"Despite building one of Southeast Asia's most technically capable digital twin platforms, the client's go-to-market function had not kept pace with its engineering ambitions. The founding team, deep in domain expertise but limited in commercial outreach experience, relied almost entirely on industry referrals and tender responses to generate new business. With no structured outbound motion and no brand recognition beyond Singapore's professional and government-adjacent networks, the client was effectively invisible to the broader regional market it was ready to serve.\r\nThe challenge was compounded by the nature of the category itself. Digital twin technology, while gaining rapid global traction, remains in an early-to-mid adoption phase across most of Southeast Asia. The client's target buyers were generally aware of the concept but had not yet been engaged by a credible vendor with a compelling, industry-specific business case. To establish regional category leadership before well-resourced global players deepened their foothold in the region, the client needed a structured, education-led outreach engine it simply did not have internally. That's when they turned to Mercury Labs."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/04/Digital-Twin-Firm-Markets-with-Callbox.webp","yoast_head":"\n